Marc Gordon
FACT: most businesses don't know why their customers buy from them or why they choose to stop. And if they don't know, then how can they effectively attract new customers and keep their current ones coming back?
As an internationally recognized authority in the field of customer experience, Marc has been answering this question for some of the world's most respected organizations.
Marc is often featured on television and radio for his opinions on events such as the boycotting of brands, how airlines treat their passengers, and the collapse of Toys R Us. He has been listed as one of the Top 100 Marketing Experts to Follow on Twitter. And his YouTube channel, marctv.net, has been rated as one of the top 50 channels for small business.
His presentations have been called "powerful" and "the best choice to start or end any conference".
As a speaker, Marc's presentations are delivered with humour, passion, and the desire to entertain and educate. Having coached and consulted in over a dozen unique industries, he is able to offer more than what any single industry expert could. For you and your group, this means fresh ideas and new ways to turn customers into fans.
It's about more than a presentation
Marc understands the influence a speaker can have on the success of a conference. That's why his goal is to create a great experience for every attendee. With his "do more" attitude, Marc is accessible for meet and greets, interviews, or whatever else is needed. He will typically show up the day before to meet organizers and sponsors, ensure the proper AV setup, and find out what opportunities he has to go above and beyond. Would you expect anything less from a customer experience expert?
FACT: most businesses don't know why their customers buy from them or why they choose to stop. And if they don't know, then how can they effectively attract new customers and keep their current ones coming back?
As an internationally recognized authority in the field of customer experience, Marc has been answering this question for some of the world's most respected organizations.
Marc is often featured on television and radio for his opinions on events such as the boycotting of brands, how airlines treat their passengers, and the collapse of Toys R Us. He has been listed as one of the Top 100 Marketing Experts to Follow on Twitter. And his YouTube channel, marctv.net, has been rated as one of the top 50 channels for small business.
His presentations have been called "powerful" and "the best choice to start or end any conference".
As a speaker, Marc's presentations are delivered with humour, passion, and the desire to entertain and educate. Having coached and consulted in over a dozen unique industries, he is able to offer more than what any single industry expert could. For you and your group, this means fresh ideas and new ways to turn customers into fans.
It's about more than a presentation
Marc understands the influence a speaker can have on the success of a conference. That's why his goal is to create a great experience for every attendee. With his "do more" attitude, Marc is accessible for meet and greets, interviews, or whatever else is needed. He will typically show up the day before to meet organizers and sponsors, ensure the proper AV setup, and find out what opportunities he has to go above and beyond. Would you expect anything less from a customer experience expert?
Selling Happiness: Creating experiences that inspire loyalty and drive referrals
Some people like to say that customer loyalty is dead. That everything has become commoditized, with anything we want just a click away and delivered the next day - or sooner.
Marc Gordon doesn't believe it. And neither should you. The truth is, customer loyalty has not changed. Customers have always wanted the same thing: convenience, value, to be appreciated, and to be listened to. And these expectations haven't changed in a hundred years. The only difference now is that they are...
More Than Friends: How to achieve marketing success in the online world of mistrust.
There was a time when social media was a place where companies could enjoy friendly - and profitable - interactions with their customers. Product photos were shared, video testimonials were posted, and customers eagerly waited for their favourite brands to make witty comments and special offers. Those were good times.
Today however, social media has become a tool for social change and personal causes. Companies are being publicly shamed for the actions of their employees. Boycotts...
Become A Branding Champion: How to use marketing to build interest and create loyalty.
Successful companies must be able to accomplish three key tasks: provide a product the market wants, make the process of purchasing it an exceptional experience, and continually remind everyone of the first two.
This is where branding comes in. More than just a logo and packaging, a brand is a reputation built by delivering the same experience over and over. It's a trust that's built by fulfilling the claims made by marketing. Successful brands like Apple and Lexus have created...
