Michael Houlihan
He was the Founder, President and CEO of Barefoot Cellars. His new book, The Barefoot Spirit, chronicles Barefoot Cellars development from novelty to mega-brand status. In 2005, he successfully sold Barefoot Cellars to E&J Gallo, where he consulted for a year to maintain Barefoot's entrepreneurial character. He is a keynote speaker, blogger, guest lecturer, and regular contributor to business media. His straight-talk business articles have appeared in Entrepreneur, Time and INC Magazine.
Barefoot Wine, now America's #1 Wine Brand was created by Michael C. Houlihan who started in his home with little wine industry knowledge and even less funds. He built an unknown label into one of the fastest-growing brands in America, and has demonstrated success in sales-oriented team building, product distribution, and building a national brand on a shoestring. Currently, he is sharing the Barefoot Wine experience and business principles to help start-ups and established businesses build winning brands.
He was the Founder, President and CEO of Barefoot Cellars. His new book, The Barefoot Spirit, chronicles Barefoot Cellars development from novelty to mega-brand status. In 2005, he successfully sold Barefoot Cellars to E&J Gallo, where he consulted for a year to maintain Barefoot's entrepreneurial character. He is a keynote speaker, blogger, guest lecturer, and regular contributor to business media. His straight-talk business articles have appeared in Entrepreneur, Time and INC Magazine.
Barefoot Wine, now America's #1 Wine Brand was created by Michael C. Houlihan who started in his home with little wine industry knowledge and even less funds. He built an unknown label into one of the fastest-growing brands in America, and has demonstrated success in sales-oriented team building, product distribution, and building a national brand on a shoestring. Currently, he is sharing the Barefoot Wine experience and business principles to help start-ups and established businesses build winning brands.
