Susan Southerland
Entrepreneur, event planner, author, and business consultant Susan Southerland is one of the foremost experts in the event industry today. She is president of Just Events! Group, Inc., an event management company encompassing Just Marry!, Just Right! Destination Management, and Just Celebrate!, three brands that service events from intimate weddings to elaborate corporate functions. She applies her business savvy toward sharing tips and insights with new and established entrepreneurs throughout the world.
Susan's exceptional events have been featured numerous times on The Travel Channel, Style Network, and The Learning Channel. Her cutting-edge advice has headlined national television news and radio broadcasts, and has appeared in Inc. Magazine, The Wall Street Journal, The New York Times, USA Today, and periodicals around the world. She is also a regular contributor to the Huffington Post.
Susan shares her business advice at conferences such as The Rental Show, National Association of Catering Executives, Inc. Women's Summit, Wedding MBA, and CaterSource, as well as local seminars throughout the country. She also consults one-on-one with wedding and event professionals, and entrepreneurs who want to make their businesses flourish while maintaining sane work and personal environments.
Look for Susan's book, The Susan Southerland Secret: Personality Marketing to Today's Bride, available at SusanSoutherland.com, BarnesandNoble.com, Amazon.com, and Booksamillion.com. Follow her on Twitter (@susansoutherlan), Facebook (Susan Southerland Secret) and LinkedIn for inspiration, insight, and a dose of reality on business and motherhood.
Entrepreneur, event planner, author, and business consultant Susan Southerland is one of the foremost experts in the event industry today. She is president of Just Events! Group, Inc., an event management company encompassing Just Marry!, Just Right! Destination Management, and Just Celebrate!, three brands that service events from intimate weddings to elaborate corporate functions. She applies her business savvy toward sharing tips and insights with new and established entrepreneurs throughout the world.
Susan's exceptional events have been featured numerous times on The Travel Channel, Style Network, and The Learning Channel. Her cutting-edge advice has headlined national television news and radio broadcasts, and has appeared in Inc. Magazine, The Wall Street Journal, The New York Times, USA Today, and periodicals around the world. She is also a regular contributor to the Huffington Post.
Susan shares her business advice at conferences such as The Rental Show, National Association of Catering Executives, Inc. Women's Summit, Wedding MBA, and CaterSource, as well as local seminars throughout the country. She also consults one-on-one with wedding and event professionals, and entrepreneurs who want to make their businesses flourish while maintaining sane work and personal environments.
Look for Susan's book, The Susan Southerland Secret: Personality Marketing to Today's Bride, available at SusanSoutherland.com, BarnesandNoble.com, Amazon.com, and Booksamillion.com. Follow her on Twitter (@susansoutherlan), Facebook (Susan Southerland Secret) and LinkedIn for inspiration, insight, and a dose of reality on business and motherhood.
Type Casting: Personality Marketing to Reach Today's Meeting Planner
Event Planners have more options and more access to information than ever before. Greater competition and shrinking budgets have made it increasingly challenging to meet goals and increase revenue. You can improve your close rates by becoming indispensable to your potential clients based on their personalities - Savvy, Functional, Visionary, and Bewildered. Come to this Seminar to learn how to:
• Identify the four personality types and why you should care
• Recognize an Event...
Defy Gravity - Propel Your Business to High Growth
Growing a business isn't for the faint of heart. It takes planning, discipline, failing, learning from failure, and bouncing back. Whether you're interested in expanding to new locations across the country or simply adding a few employees to increase your current company's bottom line, there are some basic steps to success.
Come to this seminar and learn:
- Questions to ask yourself before you decide to grow
- Financial consequences of growth and how to plan for...
DEAL BREAKERS: Why the Client Chooses Your Competition
There is more competition in the event industry than ever before. Have you noticed that you aren't closing the deal as easily as you once were, or do you find yourself losing sales to your competition more often than you'd like? Learn what you're doing wrong and get your sales back on track.
In this seminar you will learn:
- Sales tactics that drive your clients away
- Six virtues that every client looks for in an event professional
- The number one...
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