Lan Bercu

Lan Bercu

MBAGA, US
Inspirational Speaker,Seminar Leader and Author- bringing to businesses unconventional thinking to outsmart the competition.

"This is my second time I've heard Lan's speech. Both times are extremely fascinating stories about her life, also about how she adapted eastern philosophy to business success. I found that so valuable! I am inspired to hear her stories and follow the principles that she talked about. She is a terrific speaker."
Fran Levine - CFP Vice President, Morgan Stanley Wealth Management

Lan's unique upbringing, global working experience and powerful perspective on proven strategies based on her book, the 36 Ancient Chinese Strategies for Modern Business, that will help you outthink and outperform the competition. She will help you do these things or more:

  • Discover unconventional strategies and tactics, and adapt them for your business success.
  • Stretch your current thinking to find new solutions to complex, fast-breaking situations.
  • Transform your weak points into possibilities and conquer, even from an inferior position.
  • Understand the cultural differences and why people do what they do.

Born and raised in Vietnam, a country that has suffered over a thousand years of perpetual war, as a young girl Lan was inspired by the Chinese classics The Thirty-Six Chinese Stratagems and Sun Tzu's The Art of War. The principals, tactics, and strategies in the books helped her overcome the tremendous hardships she and her family faced during and after the Vietnam War. These messages carried her through, enabling her not only to survive but also to thrive in academia as well as on corporate battlefields and in entrepreneurial rivalries.

Lan Bercu is the founder and president of Lead Across Cultures International, an Atlanta, Georgia, based company with a focus on cross-cultural competence and global leadership. As an international speaker and expert in her field, Lan has nearly two decades of experience working with multinational corporations in Asia and North America, among them Intel, Bayer, and Morgan Stanley Smith Barney.

Lan received her MBA from Kennesaw State University. She is past president of the Toastmasters Club of the Metro Atlanta Chamber of Commerce and is a member of the National Speakers Association and the Global Speakers Federation. Lan has frequently been featured on Finance Business News Channel, in Entrepreneur magazine and, Vietnam Investment Review, and other media channels.

With her dynamic presentation style, global perspective, and timeless Chinese wisdom, Lan is a keynote speaker that is substantive, motivating and inspiring.

Need a topic customized for your special event? Just ask.

Hire Lan to inspire your audience, giving them practical tools they can use right now plus the inspiration to take action and follow through.

"This is my second time I've heard Lan's speech. Both times are extremely fascinating stories about her life, also about how she adapted eastern philosophy to business success. I found that so valuable! I am inspired to hear her stories and follow the principles that she talked about. She is a terrific speaker."
Fran Levine - CFP Vice President, Morgan Stanley Wealth Management

Lan's unique upbringing, global working experience and powerful perspective on proven strategies based on her book, the 36 Ancient Chinese Strategies for Modern Business, that will help you outthink and outperform the competition. She will help you do these things or more:

  • Discover unconventional strategies and tactics, and adapt them for your business success.
  • Stretch your current thinking to find new solutions to complex, fast-breaking situations.
  • Transform your weak points into possibilities and conquer, even from an inferior position.
  • Understand the cultural differences and why people do what they do.

Born and raised in Vietnam, a country that has suffered over a thousand years of perpetual war, as a young girl Lan was inspired by the Chinese classics The Thirty-Six Chinese Stratagems and Sun Tzu's The Art of War. The principals, tactics, and strategies in the books helped her overcome the tremendous hardships she and her family faced during and after the Vietnam War. These messages carried her through, enabling her not only to survive but also to thrive in academia as well as on corporate battlefields and in entrepreneurial rivalries.

Lan Bercu is the founder and president of Lead Across Cultures International, an Atlanta, Georgia, based company with a focus on cross-cultural competence and global leadership. As an international speaker and expert in her field, Lan has nearly two decades of experience working with multinational corporations in Asia and North America, among them Intel, Bayer, and Morgan Stanley Smith Barney.

Lan received her MBA from Kennesaw State University. She is past president of the Toastmasters Club of the Metro Atlanta Chamber of Commerce and is a member of the National Speakers Association and the Global Speakers Federation. Lan has frequently been featured on Finance Business News Channel, in Entrepreneur magazine and, Vietnam Investment Review, and other media channels.

With her dynamic presentation style, global perspective, and timeless Chinese wisdom, Lan is a keynote speaker that is substantive, motivating and inspiring.

Need a topic customized for your special event? Just ask.

Hire Lan to inspire your audience, giving them practical tools they can use right now plus the inspiration to take action and follow through.

The 36 Ancient Strategies for Modern Business: Outthink and Outperform the Competition

The emergence of China and the four Asian tigers as an economic power provides a lot for the world to learn. Many of the tigers'-and the world's-successful modern businesses have adapted the military strategies from the ancient Chinese classics. Are you feeling stuck in your own conventional paradigm, unable to see through the filters of "the way things are done"? Has your business exhausted all the workable tactics you can think of? This program will help you free your...

Entertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / Funny

Leading Successfully in an Intercultural Organization

Never before have we lived in such an interconnected, interrelated, and intercultural world. New technology, work force migration, and globalization hasve brought new opportunities-but not without challenges. This seminar will increase your ability to overcome cross-cultural issues, manage and lead diverse teams and customers, and establish positive relationships that help you accomplish your goals.

You will be able to:

  •  Apply global leadership...
Entertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / Funny

The Art of War for Professional Women:Outthink and Outperform the Competition

The Chinese classic- Sun Tzu's Art of War did  not revolve around fighting, but rather around determining the most effective and efficient way of conquering with the least amount of conflict. His strategies outline how to win from an inferior position, how to conquer with limited resources, and how to make the best of what you have. The program will enable you to acquire a set of strategic thinking skills designed to help you achieve your goal in the most efficient...

Entertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / Funny

Leading and Working Successfully Across Cultures and From a Distance

Misunderstood by cultural differences? Unsure how to bridge the cultural gap? Struggling communicating in an intercultural team and organization, especially from a distance? Never before have we lived in such an interconnected and intercultural world. New technology, work force migration, and globalization have brought new opportunities-but not without challenges. This seminar will increase your ability to overcome cross-cultural and virtual team issues, manage and lead...

Entertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / Funny