Craig Elston
MA, MMRS
CO, USCraig Elston is an experienced agency leader with a strong background in a broad range of marketing disciplines. Craig has a vast amount of cross category experience and a strong performance record in business growth.
Being a Brit in the U.S. Craig brings an interesting International perspective to the topics on which he speaks. He regularly delivers presentations on a wide range of marketing and consumer behaviour topics such as;
- Growing brands through Creative Disruption.
- Untangling the Social Web.
- The changing nature of Impulse Buying.
- Winning with Mom at Back-to-School time.
Craig Elston is an experienced agency leader with a strong background in a broad range of marketing disciplines. Craig has a vast amount of cross category experience and a strong performance record in business growth.
Being a Brit in the U.S. Craig brings an interesting International perspective to the topics on which he speaks. He regularly delivers presentations on a wide range of marketing and consumer behaviour topics such as;
- Growing brands through Creative Disruption.
- Untangling the Social Web.
- The changing nature of Impulse Buying.
- Winning with Mom at Back-to-School time.
The Changing Nature of Impulse Purchase
In this Keynote session we look at the factors causing changes to impulse buying, how that impacts your business and what you need to do to survive in a new consumer world.
