Andy Vance
Journalist, broadcaster, and media expert
Andy began his career in farm media as a college intern at ABN Radio in Columbus, Ohio. Soon after, he became one of the youngest farm broadcasters in the country when he was named Farm Director at WRFD-AM. Andy was part of the team that launched the Buckeye Ag Radio Network, and was lead anchor at ABN Radio for several years prior to joining Feedstuffs. In 2010, Andy made the transition to print media when he joined the staff of the nation's leading weekly agribusiness journal, Feedstuffs, as a contributor and blogger. Today, in addition to his writing, broadcasting and speaking, Andy designs multi-platform campaigns for advertisers reaching an agricultural audience via Feedstuffs, National Hog Farmer, and BEEF Magazine.
Industry leader
Andy has served the food and agricultural industry in many capacities, beginning with his term as an Ohio FFA Association state officer as a young adult. Since then, he has served on the boards of directors for the National AgriMarketing Association, the Ohio Cattlemen's Association and the Ohio FFA Foundation. In addition to earning the Horizon Award from the National Association of Farm Broadcasting, he was named the 2010 Excellence in Agriculture honoree by the Ohio Farm Bureau Federation, and was recognized as one of 10 national finalists by the American Farm Bureau Federation.
Ohio State Buckeye
A graduate of The Ohio State University, Andy is an avid Buckeye fan. Amid his blog posts on food, agriculture, and consumer issue perspectives, he also enjoys writing about Ohio State football, the university, and most Buckeye-related topics.
Suburban family guy
Andy lives outside Columbus, Ohio, with his wife and daughter. His suburban digs are a change from the family farm where he spent his childhood, but the change of scenery has provided him with an incredible depth of understanding on the varied and constantly-varying perspectives of consumers. A closet "foodie," Andy keeps one eye on the current trends in food marketing and the culinary landscape. Yes, he shops at Whole Foods…from time to time…and he joined a CSA.
Journalist, broadcaster, and media expert
Andy began his career in farm media as a college intern at ABN Radio in Columbus, Ohio. Soon after, he became one of the youngest farm broadcasters in the country when he was named Farm Director at WRFD-AM. Andy was part of the team that launched the Buckeye Ag Radio Network, and was lead anchor at ABN Radio for several years prior to joining Feedstuffs. In 2010, Andy made the transition to print media when he joined the staff of the nation's leading weekly agribusiness journal, Feedstuffs, as a contributor and blogger. Today, in addition to his writing, broadcasting and speaking, Andy designs multi-platform campaigns for advertisers reaching an agricultural audience via Feedstuffs, National Hog Farmer, and BEEF Magazine.
Industry leader
Andy has served the food and agricultural industry in many capacities, beginning with his term as an Ohio FFA Association state officer as a young adult. Since then, he has served on the boards of directors for the National AgriMarketing Association, the Ohio Cattlemen's Association and the Ohio FFA Foundation. In addition to earning the Horizon Award from the National Association of Farm Broadcasting, he was named the 2010 Excellence in Agriculture honoree by the Ohio Farm Bureau Federation, and was recognized as one of 10 national finalists by the American Farm Bureau Federation.
Ohio State Buckeye
A graduate of The Ohio State University, Andy is an avid Buckeye fan. Amid his blog posts on food, agriculture, and consumer issue perspectives, he also enjoys writing about Ohio State football, the university, and most Buckeye-related topics.
Suburban family guy
Andy lives outside Columbus, Ohio, with his wife and daughter. His suburban digs are a change from the family farm where he spent his childhood, but the change of scenery has provided him with an incredible depth of understanding on the varied and constantly-varying perspectives of consumers. A closet "foodie," Andy keeps one eye on the current trends in food marketing and the culinary landscape. Yes, he shops at Whole Foods…from time to time…and he joined a CSA.
As the World Turns: A Market Outlook in the Era of Global Trade
Over the past 10 years, the price of corn has fluctuated from $2 per bushel to as much as $8 per bushel, a previously unfathomable swing in a critical food and feed market. Volatility is the name of the game, and the rules of that game have changed dramatically in recent times.
Former Feedstuffs Markets and Economics Editor Andy Vance discusses the outlook for the grain and livestock markets, including a look at the geopolitics and international dynamics at work in a truly...
It's on the Internet, So It Has to be True: Bridging the Online 'Credibility Gap'
It's not what you say, but what they hear that matters. While surveys consistently reveal that consumers love farmers, those same consumers often hold an inaccurate perception of "modern agriculture."
Andy helps both sides of the conversation understand that they really have more in common than they think by discussing values shared by both farmers and consumers, and by explaining how farmers can better understand how consumers think, and why they're concerned about some modern...
Words Have Consequences
In an era when words live forever on the internet and no conversation is ever truly "off the record," Andy shares the power of words in communicating about agriculture to the media and to the consuming public.
Drawing on more than 14 years experience in agricultural journalism, Andy helps audiences understand how the words they choose make a difference - for better or for worse.
Get Out of the Agricultural 'Echo Chamber'
Livestock producers and farm organizations have historically utilized a production-centered perspective, but perhaps it's time to change the way farmers and industry professionals view agriculture.
Andy reflects on the lessons to be learned from HSUS interactions, Facebook incidents, and Oprah's visit to a beef processing plant, and explains how food producers need to "YouTube-proof" their operations by adopting a food-centered, rather than production-centered, paradigm. Through...
First World Problems: Feeding a world where emotion trumps science
Blog entries, Facebook updates, Tweets, Instagram pics, Pins, and Vines - there are countless ways for farmers and food marketers to interact with consumers directly via the internet.
While staring down the barrel of a rapidly growing and increasingly affluent population, Andy sets the stage for effectively conveying agriculture's story, focusing on how to communicate with the 95% of consumers open to dialogue and ignoring the 1% of consumers opposed to everything. Avoiding the...
YouTube-proofing Agriculture: A How-to Guide
Why do consumers have so many questions about where their food comes from? How can livestock producers avoid becoming the source of the latest undercover animal rights video on the internet?
Agricultural journalist Andy Vance reflects on the lessons livestock producers and farm organizations should learn from Facebook, Cargill and Oprah Winfrey, and explains how food producers need to "YouTube-proof" their operations by adopting a consumer-focused, food-centered mindset, rather than...
