Christine Spray

Christine Spray

TX, US
Professional speakers engage the audience by providing the right new information and learning environment for people to succeed. We are passionate about helping people and companies grow.

Christine Spray is a nationally recognized business development keynote speaker, best-selling author two times, consultant, trainer, coach and Professional EOS Implementer. Spray serves as a CEO and business advisor with a passion for helping people and companies grow.

Spray is a two time Best-Selling Author of books:

  •  SuccessOnomics-Doing Business in Today's Economy with Steve Forbes. Best-Selling List and Rankings include #1 in Direct Marketing, #4 in Marketing, #5 in Marketing & Sales, #11 in Entrepreneurship, #12 in Small Business and Entrepreneurship, and #91 in Business & Money.
  • Transform-Your Life, Business & Health with Brian Tracy. Best-Selling List and Rankings include #6 Direct Marketing, #13 Marketing for Small Business.

Spray launched Strategic Catalyst, Inc. after working in public accounting and in industry leadership management roles with start-up, restructuring and growth responsibilities. She recognized that by aligning business goals with marketing, human resource and business development strategies, organizations could leverage new business opportunities for far greater results. With 20 years of diverse experience, Spray has created proven programs for management in the area of leadership, lead generation, sales training, and recruitment where she designs and implements large-scale strategic marketing and business development plans. Spray is a graduate of Coach University's Two Year Program and EOS Worldwide.

Spray launched the National Business Development Association (NBDA) to fill the need for a national trade association to provide best practices to individuals whose primary responsibility is generating business for their organization. NBDA provides a vibrant learning community where members can stay on top of industry trends and continually hone their skills through targeted professional development. Members of NBDA strongly believe in order to be a great business development professional, you must focus on others and their needs before focusing on yourself. You will find this philosophy at the center of everything that is taught at the NBDA.

Spray also serves as a National Speaker and Chair for Vistage International, the world's leading chief executive organization; its affiliates have more than 15,000 members in 16 countries. In her Vistage leadership role, she leads CEO groups, which helps CEOs become better leaders, make better decisions and therefore receive better results. Spray was acknowledged as Rookie of the Year for her stellar performance within 12 months of joining Vistage as a Chair.

As Director of Practice Growth, Director of Business Development, Director of Practice Development, Strategic Sales Director, Vice President of Sales and Marketing as well as Regional Director of Sales and Operations, she has led organizations' efforts in new business development, strategic planning, marketing initiatives, collaborative relationship development, employee retention, client relations and operations.

Spray wears both business development and community service hats. She currently serves and has served in the following roles:

  • Member, National Speakers Association
  • Founder and President, National Business Development Association
  • Chair, Women Energy Network's Advisory Council
  • Former Committee Chair, Emerging Women Leaders of the Greater Houston Partnership
  • Former Committee Chair, University of Houston Alumni
  • Former President, Association for Accounting Marketing
  • Former Nominating Chair, Leadership Council American Lung Association
  • Former President, Association for Accounting Marketing
  • Former Board Member, Houston Health Charities of Texas
  • Former Vice President of Sponsorships, Houston Strategic Forum
  • Former Board Member, MIT Enterprise Forum of Houston
  • Former Board Member, YMCA Camping Services
  • Former Delegate, American Society of Women Accountants
  • Former Chairman, Small Business Committee GSWCC
  • Former Co-Chair, Shaker Committee GSWCC

Spray has also been honored for serving in several key roles throughout the community.

  • Houston Hero Award - "The Start-Up Capital of the World", 25th Annual SCA Houston's Entrepreneurial Independence & Leadership
  • 2013 Chair Excellence Award, Vistage International
  • "Houston's 50 Most Influential Women of 2013" Honoree, Houston Womens Magazine
  • Rookie of the Year, Vistage International
  • Entrepreneur Honoree of the Year, Houston Technology Center
  • Top Ambassador, Greater Houston Partnership
  • Lifetime Member, Greater Houston Partnership
  • Leadership 20/20 Graduate
  • Coach University Graduate
  • Movers & Shakers, Greater Southwest Houston

Christine Spray is a nationally recognized business development keynote speaker, best-selling author two times, consultant, trainer, coach and Professional EOS Implementer. Spray serves as a CEO and business advisor with a passion for helping people and companies grow.

Spray is a two time Best-Selling Author of books:

  •  SuccessOnomics-Doing Business in Today's Economy with Steve Forbes. Best-Selling List and Rankings include #1 in Direct Marketing, #4 in Marketing, #5 in Marketing & Sales, #11 in Entrepreneurship, #12 in Small Business and Entrepreneurship, and #91 in Business & Money.
  • Transform-Your Life, Business & Health with Brian Tracy. Best-Selling List and Rankings include #6 Direct Marketing, #13 Marketing for Small Business.

Spray launched Strategic Catalyst, Inc. after working in public accounting and in industry leadership management roles with start-up, restructuring and growth responsibilities. She recognized that by aligning business goals with marketing, human resource and business development strategies, organizations could leverage new business opportunities for far greater results. With 20 years of diverse experience, Spray has created proven programs for management in the area of leadership, lead generation, sales training, and recruitment where she designs and implements large-scale strategic marketing and business development plans. Spray is a graduate of Coach University's Two Year Program and EOS Worldwide.

Spray launched the National Business Development Association (NBDA) to fill the need for a national trade association to provide best practices to individuals whose primary responsibility is generating business for their organization. NBDA provides a vibrant learning community where members can stay on top of industry trends and continually hone their skills through targeted professional development. Members of NBDA strongly believe in order to be a great business development professional, you must focus on others and their needs before focusing on yourself. You will find this philosophy at the center of everything that is taught at the NBDA.

Spray also serves as a National Speaker and Chair for Vistage International, the world's leading chief executive organization; its affiliates have more than 15,000 members in 16 countries. In her Vistage leadership role, she leads CEO groups, which helps CEOs become better leaders, make better decisions and therefore receive better results. Spray was acknowledged as Rookie of the Year for her stellar performance within 12 months of joining Vistage as a Chair.

As Director of Practice Growth, Director of Business Development, Director of Practice Development, Strategic Sales Director, Vice President of Sales and Marketing as well as Regional Director of Sales and Operations, she has led organizations' efforts in new business development, strategic planning, marketing initiatives, collaborative relationship development, employee retention, client relations and operations.

Spray wears both business development and community service hats. She currently serves and has served in the following roles:

  • Member, National Speakers Association
  • Founder and President, National Business Development Association
  • Chair, Women Energy Network's Advisory Council
  • Former Committee Chair, Emerging Women Leaders of the Greater Houston Partnership
  • Former Committee Chair, University of Houston Alumni
  • Former President, Association for Accounting Marketing
  • Former Nominating Chair, Leadership Council American Lung Association
  • Former President, Association for Accounting Marketing
  • Former Board Member, Houston Health Charities of Texas
  • Former Vice President of Sponsorships, Houston Strategic Forum
  • Former Board Member, MIT Enterprise Forum of Houston
  • Former Board Member, YMCA Camping Services
  • Former Delegate, American Society of Women Accountants
  • Former Chairman, Small Business Committee GSWCC
  • Former Co-Chair, Shaker Committee GSWCC

Spray has also been honored for serving in several key roles throughout the community.

  • Houston Hero Award - "The Start-Up Capital of the World", 25th Annual SCA Houston's Entrepreneurial Independence & Leadership
  • 2013 Chair Excellence Award, Vistage International
  • "Houston's 50 Most Influential Women of 2013" Honoree, Houston Womens Magazine
  • Rookie of the Year, Vistage International
  • Entrepreneur Honoree of the Year, Houston Technology Center
  • Top Ambassador, Greater Houston Partnership
  • Lifetime Member, Greater Houston Partnership
  • Leadership 20/20 Graduate
  • Coach University Graduate
  • Movers & Shakers, Greater Southwest Houston

COMMUNICATION STRATEGIES FOR MORE BUSINESS OBJECTIVES

Objectives

  • Identify barriers to communication and how to overcome them
  • Develop their non-verbal and para-verbal communication skills
  • Listen actively and effectively
  • Ask good questions
  • Use appreciative inquiry as a communication tool
  • Adeptly converse and network with others
  • Establish common ground with others
  • Use email introductions for new business
  • Utilize LinkedIn for forward...
Entertainment-basedEducational / Informative

BUILDING AN EFFECTIVE PIPELINE

Objectives

  • Understanding Marketing, Sales and Business Development
  • What Do You Need to Know? 
  • What Are You Currently Doing?
  • Who Generates Referrals
  • Sources for Networking
  • Creating the Best Value Proposition
  • Gaining Referrals through Partnerships
  • Making Referrals through Organizations
  • Filling and Tracking the Pipeline
Entertainment-basedEducational / Informative

STRATEGICALLY NETWORKING FOR SUCCESS

Objectives

  • The Benefits of Networking
  • Why Networking Skills are Crucial
  • Connecting Influences Everything
  • Success All Starts with Your Attitude
  • Connecting Beyond Words
  • It's More Skill Than Natural Talent
  • The 30 Second Introduction
  • Tips for Working a Table
  • Great Ways to Maximize Your Networking
  • Strategies that Work in Any Room
Entertainment-basedEducational / Informative

DEVELOPING YOUR STRATEGIC PLAN

Objectives

  • Wheel of Life
  • SMART Goals
  • Core Values
  • Purpose
  • Niche
  • 10-Year Target
  • Growth Strategy
  • 3-Year Picture
  • 1-Year Plan
  • Rocks
Entertainment-basedEducational / Informative

INCREASING CLIENT REFERRALS

Objectives

  • Looking for New Business
  • Determine Your Niche
  • Making a List
  • Prospecting Databases
  • Industry Directories & Publications
  • Introductions vs Direct Contact
  • Looking for Introductions
  • Asking Clients for Referrals
  • A Proper Introduction Please
  • Client Relations Program
Entertainment-basedEducational / Informative

ESTABLISHING A RECRUITING PRACTICE IN YOUR FIRM

  • Recruiter vs. Human Resource Manager
  • Hiring/identifying your recruiter
  • Job descriptions
  • Sourcing candidates
  • Phone interview
  • Face-to-face interview
  • Exit interview questions (Other)
  • Making the offer
  • Pre-hire paperwork
  • First day on the job
Entertainment-basedEducational / Informative