Roger Hurni
Author of Outthink. Outperform., Roger Hurni speaks to the value of Behavior Marketing. Hurni speaks on how to shift your customer's behavior and how to apply a human-centric approach to AI.
Roger Hurni is an innovative entrepreneur, highly regarded behavior strategist, and renowned branding expert.
As the founder of both Off Madison Ave and LighthousePE, Roger has established a unique niche
for himself, providing a distinct perspective on organizational challenges and opportunities. Roger’s work in Behavioral Marketing has made it possible for him to achieve outstanding results for his clients by deciphering human behavior and transforming insights into actionable strategies.
With extensive experience in national client engagement, Roger is a sought-after speaker who shares his expertise on achieving exceptional sales and marketing outcomes through the lens of Behavioral Marketing and customer experience. His presentations blend insightful perspectives with engaging content, leaving audiences with practical steps to elevate themselves and their organizations.
Roger's career includes collaborations with iconic brands such as Casino Del Sol, Doubletree Hotels, Nike, P.F. Chang’s, PetSmart, Safeway, Starwood Hotels, WD-40, Wells Fargo, Yaamava’ Resort & Casino, among others.
Roger's first book, "Outthink. Outperform. Transform Your Organization Through Behavior Marketing," was released in June 2024. This publication provides valuable insights and strategies to further empower organizations in harnessing behavioral marketing's potential, including its application to Artificial Intelligence.
Roger Hurni is an innovative entrepreneur, highly regarded behavior strategist, and renowned branding expert.
As the founder of both Off Madison Ave and LighthousePE, Roger has established a unique niche
for himself, providing a distinct perspective on organizational challenges and opportunities. Roger’s work in Behavioral Marketing has made it possible for him to achieve outstanding results for his clients by deciphering human behavior and transforming insights into actionable strategies.
With extensive experience in national client engagement, Roger is a sought-after speaker who shares his expertise on achieving exceptional sales and marketing outcomes through the lens of Behavioral Marketing and customer experience. His presentations blend insightful perspectives with engaging content, leaving audiences with practical steps to elevate themselves and their organizations.
Roger's career includes collaborations with iconic brands such as Casino Del Sol, Doubletree Hotels, Nike, P.F. Chang’s, PetSmart, Safeway, Starwood Hotels, WD-40, Wells Fargo, Yaamava’ Resort & Casino, among others.
Roger's first book, "Outthink. Outperform. Transform Your Organization Through Behavior Marketing," was released in June 2024. This publication provides valuable insights and strategies to further empower organizations in harnessing behavioral marketing's potential, including its application to Artificial Intelligence.
You’re thinking about AI all wrong.
Format:
This enlightening presentation rethinks and reframes the audience’s approach to Artificial Intelligence (AI). This topic will explore AI not just as Artificial Intelligence but as Artificial Interpretation.
It will emphasize the importance of a human-centric approach when working with AI. It will address common fears surrounding AI, such as job displacement and ethical concerns. It will teach attendees why it is important to...
Transform your organization through Behavioral Marketing.
Format:
This presentation will equip you with the tools to shift your customer’s behavior, giving you the upper hand in a fiercely competitive market. To elevate your organization and stay ahead of the curve, you must outthink and outperform your competitors. This is your blueprint for success.
Never before has the marketplace been so dynamic. It's not just changing year by year — it’s changing day by day. The game-changer isn't just AI but also...
Using AI mobile marketing to shift customer behavior.
Format:
This presentation showcases a new channel of the marketing ecosystem: behavior-based AI mobile app marketing automation. Success will belong to those who strategically and relevantly harness this technology.
Research from Gartner demonstrates that brands excelling in personalization can outperform their competition by 20%. Additionally, Forrester finds that customer experience now surpasses price in influencing purchasing decisions and...
