Julie Cottineau
Julie Cottineau
Founder and CEO, BrandTwist and Brand School Online
Former VP Brand, Virgin
Julie is the Founder and CEO of BrandTwist a brand consultancy that helps entrepreneurs, nonprofits and corporations build brands with a fresh TWIST, cutting through the clutter and increasing profits. Julie was the VP of Brand at Richard Branson's Virgin Group overseeing branding strategy for new and established Virgin companies in North America. Prior to joining Virgin, Julie served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the US and France. She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell and a frequent commentator on brand strategy and innovation through her popular blog and in top media such as CNN, Forbes, Wharton Business Radio and Entrepreneur Magazine. She is also the creator of a unique and impactful online branding class for entrepreneurs and author of the best-selling book "TWIST: How Fresh Perspectives Build Breakthrough Brands (Panoma Press).
Julie Cottineau
Founder and CEO, BrandTwist and Brand School Online
Former VP Brand, Virgin
Julie is the Founder and CEO of BrandTwist a brand consultancy that helps entrepreneurs, nonprofits and corporations build brands with a fresh TWIST, cutting through the clutter and increasing profits. Julie was the VP of Brand at Richard Branson's Virgin Group overseeing branding strategy for new and established Virgin companies in North America. Prior to joining Virgin, Julie served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the US and France. She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell and a frequent commentator on brand strategy and innovation through her popular blog and in top media such as CNN, Forbes, Wharton Business Radio and Entrepreneur Magazine. She is also the creator of a unique and impactful online branding class for entrepreneurs and author of the best-selling book "TWIST: How Fresh Perspectives Build Breakthrough Brands (Panoma Press).
Brand Twist
Brand Twist exercises takes lessons from successful brands such as Virgin, Apple, Whole Foods and teaches you how to "twist" them with your business to create new ideas. This is a highly interactive and fun session. It's great for groups and to inject energy into any conference.
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