Karen Hope
BPR
AB, CANADAAfter receiving a degree in Public Relations from Mount Saint Vincent University Karen Hope spent her first 10 years working in the retail industry holding various Marketing Director positions in Edmonton and Calgary. She has independently started marketing departments and developed marketing plans for many types and sizes of business. Over the years, she has honed a unique, special talent for being able to develop and implement marketing programs that serve to achieve corporate objectives. In 1998, Karen co-pioneered a second company called Cattle Boyz Foods Ltd, where she worked for 11 years as the Managing Partner overseeing the operations and marketing. She experienced first-hand what it is like to start a business from scratch and grow sales into the millions. Karen has worked directly with grocery retailers ranging from Costco and Walmart to Safeway and Sobeys. She now consults, offering her unique set of skills to agri-related companies who require guidance and orientation within the industry to launch and/or expand their product awareness and sales. She is also knowledgeable of the Federal and Provincial Agricultural programs offering grants, training and business development financial support.
After receiving a degree in Public Relations from Mount Saint Vincent University Karen Hope spent her first 10 years working in the retail industry holding various Marketing Director positions in Edmonton and Calgary. She has independently started marketing departments and developed marketing plans for many types and sizes of business. Over the years, she has honed a unique, special talent for being able to develop and implement marketing programs that serve to achieve corporate objectives. In 1998, Karen co-pioneered a second company called Cattle Boyz Foods Ltd, where she worked for 11 years as the Managing Partner overseeing the operations and marketing. She experienced first-hand what it is like to start a business from scratch and grow sales into the millions. Karen has worked directly with grocery retailers ranging from Costco and Walmart to Safeway and Sobeys. She now consults, offering her unique set of skills to agri-related companies who require guidance and orientation within the industry to launch and/or expand their product awareness and sales. She is also knowledgeable of the Federal and Provincial Agricultural programs offering grants, training and business development financial support.
The Recipe to Brand Success
Business success is achieved when a company has been able to build a strong awareness for their product and/or business with defined target markets. The rewards are reflected in sales and business growth. A RECIPE TO BUSINESS SUCCESS, product or service, requires a finite set of ingredients and specific execution by its Chief Cooks – the Principals. If they are going to rise to their potential, the Principal (s) must ensure that they do not skip an ingredient. Straying from the...
How Not To Be a Hazard To Your Own Business!
Marketing has changed over the last decade. Our fast changing world presents many challenges for businesses trying to win and retain customers. It is very common for business owners to get so caught up in the operations side of their business that they neglect to learn how to properly market their business. This presentation will review 5 pitfalls that business owners usually encounter and the keys to over come them.
Learn the 5...
