Lily Lev-Glick
For more than two decades, Lily Lev-Glick has researched, explored and analyzed shopper behavior, purchase motivations, and how retail environments impact decision-making. The convergence of this experience has led to her recognition as one of the most respected strategists in the field of Shopper Insights and In-store Marketing. Lily serves as Founder and Chief Insights Officer of Shopper Sense™, a shopper insights and strategy consultancy that works with retailers, brands, and shopper marketing agencies to create solutions to the challenges of today’s rapidly changing retail marketplace.
As former Director of Research at Point of Purchase Advertising International (POPAI), the global trade organization dedicated to the advancement of marketing at retail, Lev-Glick oversaw the execution of the landmark POPAI Consumer Buying Habits Study which is noted worldwide for establishing the “70% in-store decision rate”. Most recently, Lily was engaged by POPAI as lead research consultant for the 2012 Shopper Engagement Study, which is the first of its kind to combine shopper interviews, eye-tracking and EEG technology to understand shopper behavior. It has been called the largest in-store audit in history.
Lily is a high caliber keynote speaker, seminar, and workshop facilitator who delivers actionable content and high level learning relative to shopper and retail strategy. She has been quoted as an expert in The New York Times, Shopper Marketing Magazine, Supermarket News, Drug Store News, The Bergen Record, American Express Open Forum, RetailWire, Brand Packaging, and Retail Touchpoints.
Lily has served as Distinguished Faculty for the Path-to-Purchase Institute, presented at the Shopper Insights Conference, The In-Store Marketing Summit, Shopper Marketing Expo, Category Management Conference, POPAI Masters Program, and Global Shop, the world’s largest annual store design and shopper marketing event. Lily is a featured author in the soon to be released book, The Power of Point-Of-Purchasing Advertising: Marketing at Retail.
For more than two decades, Lily Lev-Glick has researched, explored and analyzed shopper behavior, purchase motivations, and how retail environments impact decision-making. The convergence of this experience has led to her recognition as one of the most respected strategists in the field of Shopper Insights and In-store Marketing. Lily serves as Founder and Chief Insights Officer of Shopper Sense™, a shopper insights and strategy consultancy that works with retailers, brands, and shopper marketing agencies to create solutions to the challenges of today’s rapidly changing retail marketplace.
As former Director of Research at Point of Purchase Advertising International (POPAI), the global trade organization dedicated to the advancement of marketing at retail, Lev-Glick oversaw the execution of the landmark POPAI Consumer Buying Habits Study which is noted worldwide for establishing the “70% in-store decision rate”. Most recently, Lily was engaged by POPAI as lead research consultant for the 2012 Shopper Engagement Study, which is the first of its kind to combine shopper interviews, eye-tracking and EEG technology to understand shopper behavior. It has been called the largest in-store audit in history.
Lily is a high caliber keynote speaker, seminar, and workshop facilitator who delivers actionable content and high level learning relative to shopper and retail strategy. She has been quoted as an expert in The New York Times, Shopper Marketing Magazine, Supermarket News, Drug Store News, The Bergen Record, American Express Open Forum, RetailWire, Brand Packaging, and Retail Touchpoints.
Lily has served as Distinguished Faculty for the Path-to-Purchase Institute, presented at the Shopper Insights Conference, The In-Store Marketing Summit, Shopper Marketing Expo, Category Management Conference, POPAI Masters Program, and Global Shop, the world’s largest annual store design and shopper marketing event. Lily is a featured author in the soon to be released book, The Power of Point-Of-Purchasing Advertising: Marketing at Retail.
10 Tips for Success for Today's Small to Mid Size Retailer
With the convergence of social media, big box retailers, economic uncertainty and a growing generation of shoppers empowered by mobile devices, retail is changing at breakneck speed. Today’s small to mid-size retailer needs a “retail reality check” to objectively evaluate the effectiveness of their current store strategy, assess the impact of their retail store’s environment, and understand what changes need to be made to win at retail.
This session...
Understanding Today's Shoppers for Succcess With Tomorrow's Retail Marketing and Merchandising
Through case studies, extensive research and real-world examples attendees at this session will gain insights into the complex shopper of today. Attendees will walk away with an understanding of the shopper decision-making process and how to optimize the store with these trends in mind.
The Pre-Store and In-Store Brain: Similarities and Differences To Leverage For In-Store Strategy
Understand what types of advertising across the path to purchase evoke the highest and lowest brain engagement and emotional investment by consumers/shoppers. Learn what kinds of cumulative effects of pre store path to purchase advertising may impact in-store executions and how to balance the use of pre-store vs. in-store advertising for emotional synergy among shoppers.
Seven Steps for Linking Shopper Insights To Strategy Development
In this session attendees will learn how to distinguish salient data and how to transform that data into insights and strategy in a seven step process.
