Roger Brooks

Roger Brooks

CSPAZ, US
Internationally renowned speaker and author in the travel industry speaking to consumer groups, trade associations, and government agencies about place branding, marketing, and travel trends.

Over the past thirty years Roger Brooks has helped tens of thousands of people transform ordinary places, businesses, and attractions into extraordinary destinations and enterprises. He is an inspirational motivator, humorist, and storyteller, who always offers bottom-line "things you can do today to make a difference tomorrow" content.

ROGER'S BIO IN BULLET POINTS 

He began his career providing tour management services for Concerts West, who was at the time the largest concert company in the world, managing tours for:

  • Earth, Wind & Fire
  • The Eagles
  • Fleetwood Mac
  • The Bee Gees Saturday Night Fever Tour
  • And many others (now imagine producing these without cell phones!) 

He moved from the music industry to the resort development industry, assisting in the development and marketing of top-tier resorts including:

  • Whistler Resort in British Columbia
  • Harbour Town on Hilton Head Island, SC
  • Sunriver Resort in Central Oregon
  • And several others

Over the past 20 years Roger has assisted a thousand communities in:

  • 45 U.S. States
  • Across Canada
  • In Western Europe

Roger is the voice and chief advocate for the thousands of cities, towns, and counties around the world looking not only to survive, but to become the next great destination as a place to live, establish a business, or to visit.

He sat on the Board of the U.S. Travel Association

 

SUCCESSFUL AUTHOR

Your Town: A Destination - The 25 Immutable Rules of Successful Tourism (now in its third printing)

In the works:

  • The Seven Deadly Sins of Destination Marketing
  • The 20 Ingredients of an Outstanding Downtown
  • The Art of Branding a Community

All four of these are keynote presentations.

 

KEYNOTE SPEAKER

PUBLIC SECTOR, ASSOCIATIONS

If you want to empower your audience to stand-up and make a difference in their communities - as a volunteer, a business, an association or government entity - then Roger is your MUST HAVE keynote speaker. He is all about making places better and improving people's lives as a result.

State/Provincial/National/International travel-trade associations:

  • Governors conferences on tourism
  • Economic Development
  • Municipal leagues
  • Downtown Associations
  • Chambers of commerce

 

BUSINESS AUDIENCES

If you have a business audience (franchisee's, chains, industry associations) in the lodging, retail, restaurant, medical or professional services then Roger's Keynote address on Branding will be an enormous hit.

Business associations:

  • Franchises and corporate chains in the hospitality industry: lodging, retail, restaurants, attractions, golf courses, tour companies, travel providers, publishers, travel agencies, resorts, etc.

 

GENERAL CONSUMER & BUSINESS AUDIENCES

Roger also speaks to consumers who travel for business and/or for pleasure:

  • Latest travel trends (multi-generational travel, glamping, millennial travel in the 21st century)
  • Travel secrets of a frequent flier (Roger travels 250 days a year and is well over the million mile mark)
  • North America's Hidden Gems (the best places you've probably never heard of but are absolutely worth a special trip and have a great story to tell).

Over the past thirty years Roger Brooks has helped tens of thousands of people transform ordinary places, businesses, and attractions into extraordinary destinations and enterprises. He is an inspirational motivator, humorist, and storyteller, who always offers bottom-line "things you can do today to make a difference tomorrow" content.

ROGER'S BIO IN BULLET POINTS 

He began his career providing tour management services for Concerts West, who was at the time the largest concert company in the world, managing tours for:

  • Earth, Wind & Fire
  • The Eagles
  • Fleetwood Mac
  • The Bee Gees Saturday Night Fever Tour
  • And many others (now imagine producing these without cell phones!) 

He moved from the music industry to the resort development industry, assisting in the development and marketing of top-tier resorts including:

  • Whistler Resort in British Columbia
  • Harbour Town on Hilton Head Island, SC
  • Sunriver Resort in Central Oregon
  • And several others

Over the past 20 years Roger has assisted a thousand communities in:

  • 45 U.S. States
  • Across Canada
  • In Western Europe

Roger is the voice and chief advocate for the thousands of cities, towns, and counties around the world looking not only to survive, but to become the next great destination as a place to live, establish a business, or to visit.

He sat on the Board of the U.S. Travel Association

 

SUCCESSFUL AUTHOR

Your Town: A Destination - The 25 Immutable Rules of Successful Tourism (now in its third printing)

In the works:

  • The Seven Deadly Sins of Destination Marketing
  • The 20 Ingredients of an Outstanding Downtown
  • The Art of Branding a Community

All four of these are keynote presentations.

 

KEYNOTE SPEAKER

PUBLIC SECTOR, ASSOCIATIONS

If you want to empower your audience to stand-up and make a difference in their communities - as a volunteer, a business, an association or government entity - then Roger is your MUST HAVE keynote speaker. He is all about making places better and improving people's lives as a result.

State/Provincial/National/International travel-trade associations:

  • Governors conferences on tourism
  • Economic Development
  • Municipal leagues
  • Downtown Associations
  • Chambers of commerce

 

BUSINESS AUDIENCES

If you have a business audience (franchisee's, chains, industry associations) in the lodging, retail, restaurant, medical or professional services then Roger's Keynote address on Branding will be an enormous hit.

Business associations:

  • Franchises and corporate chains in the hospitality industry: lodging, retail, restaurants, attractions, golf courses, tour companies, travel providers, publishers, travel agencies, resorts, etc.

 

GENERAL CONSUMER & BUSINESS AUDIENCES

Roger also speaks to consumers who travel for business and/or for pleasure:

  • Latest travel trends (multi-generational travel, glamping, millennial travel in the 21st century)
  • Travel secrets of a frequent flier (Roger travels 250 days a year and is well over the million mile mark)
  • North America's Hidden Gems (the best places you've probably never heard of but are absolutely worth a special trip and have a great story to tell).

20 Ingredients of an Outstanding Downtown

Have you ever wondered why some communities or downtowns are so successful while others struggle? To find out, Roger and his team spent nearly six years surveying and studying more than 400 well-branded, vibrant downtowns, downtown districts and communities in North America to uncover the most common elements that led to their success. In this photographic "idea book" workshop, you'll hear stories from these great places, see dozens of "how-they- did-it" photographic examples, and learn...

Travel / TourismEntertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificHumorous / Funny

Tourism for the 21st Century

Everything has changed over the past few years and the old models are changing to an entirely new, and exciting, reality. This incredible presentation showcases the power of tourism and the 13 things attendees can do today to get a jump start on this new marketing and product development frontier including:

  • How to tap into multi-generational travel - the new hot wave
  • Attracting boomers during the shoulder seasons
  • How to court the millennials and watch the...
Travel / TourismEntertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificHumorous / Funny

Marketing on a Minuscule Budget

Let's face it. Communities have less and less money to spend on marketing - but without marketing the hole just gets deeper. And as the hole gets deeper, funding continues to diminish. So how do you break the cycle?

In this presentation you'll learn seven things you can do today for practically no money, that will generate incredible local and visitor spending. And this is not about social media - that's a given.

You’ll learn how to:

  • Recruit...
Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificHumorous / FunnyAdvertising

The 7 Deadly Sins of Marketing

In this age of marketing oversaturation and instant information, ninety-seven percent of all advertising and marketing efforts are ineffective. In this entertaining presentation, learn how to avoid the seven deadly marketing sins and get your product or service noticed. Participants will see the good, bad and ugly of marketing through real-life examples and humorous stories. Learning how to turn deadly sins into heavenly marketing will put you in that successful three percent of marketing...

Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificHumorous / FunnyAdvertising

The Art of Branding

"Branding" is the keyword of the decade, but what does it really mean? Most people don't understand what a brand really is or how to actually build one. This presentation demystifies and explains the process of branding for umbrella organizations (multiple communities), cities, downtowns, and marketing professionals. Through case histories, video clips, dozens of photos, and humorous stories, attendees will learn what it takes to create a successful brand, how to make it obvious, and how...

BrandingEntertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificHumorous / Funny

The Future of Cities

Cities in North America must adapt - or die. In this engaging, often humnorous TED-style keynote address, Roger explains how we got to where we are today in terms of "place-making" and what cities must do to succeed: in revitalizing downtowns, creating programmed gathering places, and what must be done to attract new residents, particularly Millennials, visitors and investment.
Educational / InformativeInspirational / Life-changing