jim signorelli
Inspire, Motivate and Persuade with Stor
IL, USStop Telling. Start Selling!
• Internationally- awarded, best-selling author
• 35-year veteran of the advertising agency business,
• US Bank's Smart Leader's recipient
• CEO of one of Chicago's top advertising agencies.
During my 35-year advertising career, I rarely had to convince clients that their messages had to be emotionally engaging in order for persuasion to take place. During any given commercial shoot, an inordinate amount of time was spent discussing and debating how to turn a 30-second commercial into an evocative story. The actors had to look the part. Their lines had to be delivered with just the right inflection. And the beer pour had to be just long enough to generate thirst appeal. It wasn't unusual to go through 20 takes before getting the "feeling" just right.
Cut to the typical conference room. This is where many of those same clients would give oral presentations or conduct meetings with their people. This is also where achieving the same kind of emotional engagement they wanted in their commercials would take a back seat to a logical ordering of cold, hard (and often dry) facts.
Clearly, facts are important to ensure sound business decisions. But without some emotional benefit for doing what those facts prescribe, one's ability to galvanize an audience is severely limited.
Having spent my entire career crafting persuasive messages for mass audiences, I created Story-Lab to help people more effectively influence, inspire and motivate live audiences. Today, we are helping managers, leaders, sales people and change agents of all sorts give facts and data the heart beat they need in order to motivate audiences to take action. Through role-playing exercises, workshop attendees experience first-hand how the appropriate use of storytelling in business settings can make a huge difference in the way audiences relate to them. And through our on-going Deliberate Practice Program™, they are steadily advancing their skills.
The programs we teach and the tools we prescribe are now being used by progressive companies like Microsoft, IBM, Coca Cola, SAP, Capital One, Coldwell Banker and many others. Find out, much as they have, how you and your teams can tap into the persuasive power of storytelling to engage buyers, employees or students.
To learn more about just some of the specific methods I teach, feel free to download my newest e-book, Storytelling For Leaders nd Salespeople at http://bit.ly/2hdl46L
And, if you'd like a free consultation, you can always reach me at 312-545-4903. I travel a lot, but I will get back to you as quickly as possible. Let's make change happen!
.
.
Stop Telling. Start Selling!
• Internationally- awarded, best-selling author
• 35-year veteran of the advertising agency business,
• US Bank's Smart Leader's recipient
• CEO of one of Chicago's top advertising agencies.
During my 35-year advertising career, I rarely had to convince clients that their messages had to be emotionally engaging in order for persuasion to take place. During any given commercial shoot, an inordinate amount of time was spent discussing and debating how to turn a 30-second commercial into an evocative story. The actors had to look the part. Their lines had to be delivered with just the right inflection. And the beer pour had to be just long enough to generate thirst appeal. It wasn't unusual to go through 20 takes before getting the "feeling" just right.
Cut to the typical conference room. This is where many of those same clients would give oral presentations or conduct meetings with their people. This is also where achieving the same kind of emotional engagement they wanted in their commercials would take a back seat to a logical ordering of cold, hard (and often dry) facts.
Clearly, facts are important to ensure sound business decisions. But without some emotional benefit for doing what those facts prescribe, one's ability to galvanize an audience is severely limited.
Having spent my entire career crafting persuasive messages for mass audiences, I created Story-Lab to help people more effectively influence, inspire and motivate live audiences. Today, we are helping managers, leaders, sales people and change agents of all sorts give facts and data the heart beat they need in order to motivate audiences to take action. Through role-playing exercises, workshop attendees experience first-hand how the appropriate use of storytelling in business settings can make a huge difference in the way audiences relate to them. And through our on-going Deliberate Practice Program™, they are steadily advancing their skills.
The programs we teach and the tools we prescribe are now being used by progressive companies like Microsoft, IBM, Coca Cola, SAP, Capital One, Coldwell Banker and many others. Find out, much as they have, how you and your teams can tap into the persuasive power of storytelling to engage buyers, employees or students.
To learn more about just some of the specific methods I teach, feel free to download my newest e-book, Storytelling For Leaders nd Salespeople at http://bit.ly/2hdl46L
And, if you'd like a free consultation, you can always reach me at 312-545-4903. I travel a lot, but I will get back to you as quickly as possible. Let's make change happen!
.
.
Better Chemistry Through Stories
In this keynote or workshop, Jim helps marketers, salespeople and leaders experience the power of story as a tool that will influence, inspire and motivate others. Audience members will learn various story patterns that they can use in selling situations, including The Connection Story, The Clarity Story, the Success Story, Metaphors and others.
Besides keynote presentations, Jim also conducts all-day workshops. These are tailored to specific communication problems...
StoryBranding for Service Companies
StoryBranding, the subject of Jim's award-winning books. Drawing on his StoryBranding Model your people will see how to define and develop a compelling brand story that will turn employees into brand advocates and customers into loyal followers.
Having owned a successful advertising agency, Jim will provide you with the good and some not-so-good branding examples from many of the service companies he's worked with over the span of his long...
Storytelling for Sales People
In this keynote, Jim will show your sales staff how to garner trust through the power of storytelling.
Contrary to popular belief, one needn't be a performer to capitalize on the benefits of storytelling. In fact, story performer often turn off potential buyers. One merely needs to know a few tips and techniques for telling authentic stories that will help connect, inspire and motivate clients...
Storytelling vs. StoryBranding
Storytelling is all the rage in marketing today. But what many marketers fail to consider is the that a brand's identity depends on the story it becomes and NOT on the story it tells. Your advertising may make prospects laugh or cry. But if it's not associating your brand with important shared beliefs and values, you are doing little more than creating awareness. Furthermore, advertising cannot build your identity alone. It needs the help of anyone and anything that touches...
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