Joy Rains is a leading mindfulness author focusing on the intersection of mindfulness and sales — shaped by decades in a B2B sales career and a long-term meditation practice. Her work is grounded in her own journey in B2B sales, selling business technology products, before transitioning into print and digital advertising sales. Over time, she learned that mindfulness isn’t just a personal practice — it’s a powerful edge for clarity, stronger relationships, and sustainable growth.
Joy is the author of two books on mindfulness:
"Ignite Your Sales Power! Mindfulness Skills for Sales Professionals." Joy combines mindfulness skills with her 30+ years experience in B2B sales to offer sales professionals simple techniques to develop a positive, customer-focused approach.
"Meditation Illuminated: Simple Ways to Manage Your Busy Mind." When Joy began to meditate in the 1980s, it took her years to understand the practice of meditation. This primer offers beginners the simple explanations she hoped for long ago.
Joy has been a featured presenter at the U.S. Food and Drug Administration, Marriott Corporation, Sinai Hospital, and Allstate Insurance. She's a widely referenced media source on mindfulness, quoted in publications including U.S. News and World Report, Forbes, TIME and The Guardian.
Testimonials
"Listen to Joy carefully. Her depth of expertise in meditation and how it can impact your results can be a vital force in growing your business or career." -Mark LeBlanc, President, Small Business Success, Author of Never Be the Same and Growing Your Business!
"Joy was the keynote speaker at our hospital for Nurses's week in May, 2017 and 102 Nurses attended the event. Joy captured the full attention of every nurse in the room as she guided us through a mindful meditation exercise. Weeks later, we are still talking about Joy and how she inspired us to all to calm our busy minds through the power of meditation. It really works. Thanks Joy!!!" -Denise Rouse-Meekins, MSN, RN, PCCN, Nurse Outcomes Educator at Sinai Hospital Baltimore Maryland
"Joy is a teacher who really makes you think in new ways. She led a 3-part class on Mindfulness for Sales Professionals at my office. I was skeptical that I would be able to meditate at all, and I had no idea what mindfulness is or how it might help me, but her clear explanations and examples showed me how useful these techniques can be in my interactions with clients and in other parts of my life. Her books are excellent too. She would make a fabulous keynote speaker at any meeting of sales professionals, and her classes are very worthwhile. I highly recommend Joy." -Sharron Cochran, Long & Foster Real Estate/Christie's International Real Estate
"Your presentation at our dinner meeting last month was so enthusiastically received that I want to take this opportunity to thank you. Our group was delighted to participate in this straightforward, dynamic presentation. The agents gained so much useable information in a short period of time, and they were inspired by what they heard and learned. I was surprised at how quickly the hour went by." -C.H., All State Insurance
"Joy Rains has a gift. A gift for explaining abstract concepts like meditation through clever analogies and metaphors. FOR THE FIRST TIME in my hectic, harried life I actually UNDERSTAND how meditation is supposed to work and WHY I should give it a TRY!" -Elisabeth Leamy, Correspondent for The Washington Post
Joy Rains is a leading mindfulness author focusing on the intersection of mindfulness and sales — shaped by decades in a B2B sales career and a long-term meditation practice. Her work is grounded in her own journey in B2B sales, selling business technology products, before transitioning into print and digital advertising sales. Over time, she learned that mindfulness isn’t just a personal practice — it’s a powerful edge for clarity, stronger relationships, and sustainable growth.
Joy is the author of two books on mindfulness:
"Ignite Your Sales Power! Mindfulness Skills for Sales Professionals." Joy combines mindfulness skills with her 30+ years experience in B2B sales to offer sales professionals simple techniques to develop a positive, customer-focused approach.
"Meditation Illuminated: Simple Ways to Manage Your Busy Mind." When Joy began to meditate in the 1980s, it took her years to understand the practice of meditation. This primer offers beginners the simple explanations she hoped for long ago.
Joy has been a featured presenter at the U.S. Food and Drug Administration, Marriott Corporation, Sinai Hospital, and Allstate Insurance. She's a widely referenced media source on mindfulness, quoted in publications including U.S. News and World Report, Forbes, TIME and The Guardian.
Testimonials
"Listen to Joy carefully. Her depth of expertise in meditation and how it can impact your results can be a vital force in growing your business or career." -Mark LeBlanc, President, Small Business Success, Author of Never Be the Same and Growing Your Business!
"Joy was the keynote speaker at our hospital for Nurses's week in May, 2017 and 102 Nurses attended the event. Joy captured the full attention of every nurse in the room as she guided us through a mindful meditation exercise. Weeks later, we are still talking about Joy and how she inspired us to all to calm our busy minds through the power of meditation. It really works. Thanks Joy!!!" -Denise Rouse-Meekins, MSN, RN, PCCN, Nurse Outcomes Educator at Sinai Hospital Baltimore Maryland
"Joy is a teacher who really makes you think in new ways. She led a 3-part class on Mindfulness for Sales Professionals at my office. I was skeptical that I would be able to meditate at all, and I had no idea what mindfulness is or how it might help me, but her clear explanations and examples showed me how useful these techniques can be in my interactions with clients and in other parts of my life. Her books are excellent too. She would make a fabulous keynote speaker at any meeting of sales professionals, and her classes are very worthwhile. I highly recommend Joy." -Sharron Cochran, Long & Foster Real Estate/Christie's International Real Estate
"Your presentation at our dinner meeting last month was so enthusiastically received that I want to take this opportunity to thank you. Our group was delighted to participate in this straightforward, dynamic presentation. The agents gained so much useable information in a short period of time, and they were inspired by what they heard and learned. I was surprised at how quickly the hour went by." -C.H., All State Insurance
"Joy Rains has a gift. A gift for explaining abstract concepts like meditation through clever analogies and metaphors. FOR THE FIRST TIME in my hectic, harried life I actually UNDERSTAND how meditation is supposed to work and WHY I should give it a TRY!" -Elisabeth Leamy, Correspondent for The Washington Post






