Scott Bedbury
Scott Bedbury is the marketing genius for Starbucks and Nike who engineered their phenomenal growth as brands through history making campaigns: Nike - Just Do It! and Starbucks - reinvented the coffee category. Bedbury enlightens audiences about building and sustaining strong brands, creating long-lasting customer relationships, and evolving with moving markets.
Scott is not just a successful marketer. His approach goes far beyond traditional marketing to address the key factors of leadership and strategy in brand development. He helps CEOs and senior executives with brand strategies, not just for products, but for the whole organization. His essentials for unleashing brand potential: innovative products, creative positioning, careful distribution, strategic partnerships. Scott is a warm, dynamic speaker.
This is a very visual presentation, with great Nike ads and a Starbucks film he produced for internal use that demonstrate the principle of emotional connection with consumers and the need for developing strategy consciousness across the entire enterprise. Scott Bedbury is CEO of Brandstream, Inc., an independent brand development consultancy with major clients worldwide.
He is the author of A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, which illustrates how any brand can become more valued, more meaningful, and enduring".
Client Testimonials:
"If you're looking for someone who not only knows the world of marketing inside and out, but also can project into the future of marketing, Scott Bedbury is your man. Scott has a phenomenal story to tell!"
Fast Company Magazine
"Scott spoke at one of our company's most important conferences ever and was the hit of the show. Sharing the stage with several other heavyweights throughout the week, Scott was by far the best received and most influential in helping our company determine its future destiny. I would highly recommend Scott to anyone looking for an exciting speaker whose material is interesting, relevant and thought provoking."
Levi Strauss & Co.
Scott Bedbury is the marketing genius for Starbucks and Nike who engineered their phenomenal growth as brands through history making campaigns: Nike - Just Do It! and Starbucks - reinvented the coffee category. Bedbury enlightens audiences about building and sustaining strong brands, creating long-lasting customer relationships, and evolving with moving markets.
Scott is not just a successful marketer. His approach goes far beyond traditional marketing to address the key factors of leadership and strategy in brand development. He helps CEOs and senior executives with brand strategies, not just for products, but for the whole organization. His essentials for unleashing brand potential: innovative products, creative positioning, careful distribution, strategic partnerships. Scott is a warm, dynamic speaker.
This is a very visual presentation, with great Nike ads and a Starbucks film he produced for internal use that demonstrate the principle of emotional connection with consumers and the need for developing strategy consciousness across the entire enterprise. Scott Bedbury is CEO of Brandstream, Inc., an independent brand development consultancy with major clients worldwide.
He is the author of A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, which illustrates how any brand can become more valued, more meaningful, and enduring".
Client Testimonials:
"If you're looking for someone who not only knows the world of marketing inside and out, but also can project into the future of marketing, Scott Bedbury is your man. Scott has a phenomenal story to tell!"
Fast Company Magazine
"Scott spoke at one of our company's most important conferences ever and was the hit of the show. Sharing the stage with several other heavyweights throughout the week, Scott was by far the best received and most influential in helping our company determine its future destiny. I would highly recommend Scott to anyone looking for an exciting speaker whose material is interesting, relevant and thought provoking."
Levi Strauss & Co.
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