Edward Segal

From presentation skills to publicity, Edward Segal draws on his extensive experience  in public relations, politics, and journalism to show executives how to improve or enhance the image and reputation of their organizations and generate free news coverage about the products, services, expertise, activities and accomplishments of their companies.

Edward Segal has more than 20 years' experience in public relations, journalism, lobbying, advocacy, and association management. He is the former CEO of two REALTOR associations, including the Beverly Hills/Greater Los Angeles Association of REALTORS and the Marin County Association of REALTORS in Northern California. 

His credentials include:

PR Expert.  Currently a PR consultant to trade associations including the California Association of REALTORS.  Former consultant to the National Association of REALTORS and senior media relations consultant for Ogilvy Public Relations Worldwide. As a PR expert, he has generated thousands of stories for clients with CNN, Fox News, The Washington Post, USA Today, The New York Times, Time magazine, Reuters, Associated Press, and other news organizations; his list of clients includes the Consumer Electronics Show, Ford Motor Company, General Electric, Marriott Corporation, Society of the Plastics Industry, American Council of Life Insurance, and Air Travelers Association. 

Journalist.  Marketing strategies columnist for The Wall Street Journal's StartUpJournal.com; his articles have been published by the New York Times, Washington Post, Wall Street Journal, Los Angeles Times, American Society of Association Executives, the National Association of REALTORS® and state REALTOR® association magazines in California, Texas, Florida, Georgia, Michigan, and New Hampshire, and the California Center for Real Estate.

CEO.  More than 13 years' experience leading and managing two trade associations, including the Beverly Hills/Greater Los Angeles Association of REALTOR®.  With more than 9,000 members, it is one of the largest local REALTOR®organizations in the United States.  

Author.  Wrote "Getting Your 15 Minutes and Fame, and More", a PR handbook for business executives (John Wiley & Sons) and the "Profit by Publicity" how-to PR guide for real estate brokers and agents (iUniverse) that was the basis for an e-book, audiobook and workshops.

Presentation Skills Coach. Trained thousands of entrepreneurs, association executives, business executives and government officials on how to conduct effective media interviews and deliver successful speeches and presentations; a public speaker who has delivered dozens of presentations to organizations including the National Association of REALTORS®, California Association of REALTORS®, Public Relations Society of America, National Investor Relations Institute, International Association of Business Communicators and San Jose State University's professional development center.

Public Affairs Expert.  Served as a Washington lobbyist for a variety of organizations including the Life and Health Insurance Medical Research Fund, Electronic Data Systems, National Center for Housing Management and the American Association of Blood Banks. As the CEO and government affairs director of a REALTOR® association, he planned and orchestrated a dozen successful lobbying campaigns on issues important to the real estate community. Conducted 24 advocacy campaigns for Maryland Departments of Agriculture and Economic Development, Society of the Plastics Industry, Airbus, and other organizations. He is a former press secretary, legislative assistant and campaign manager for members of Congress and political candidates and a lobbyist for corporations, organizations, and trade associations. 

PROFESSIONAL CREDENTIALS

Earned the Certified Association Executive (CAE) credential from the American Society of Association Executives. It is the highest professional credential in the association industry, and he is one of less than five percent of all association management professionals in the United States to hold the designation.

He received the REALTOR® Certified Association Executive (RCE) and e-PRO credentials from the National Association of REALTORS®. 

HONORS

-  Segal collaborated on an online housing turnover index that received the Game Changer Award from the National Association of REALTORS®.

-  A video produced by Segal about successful political fundraising strategies and tactics received a best "REALTOR® Action Fund Video" award from the California Association of REALTORS® in 2010.

- Political fundraising campaigns planned and orchestrated by Segal were recognized by the California Association of REALTORS® for their success in 2005 and 2006.