Jennifer Buchanan

Jennifer Buchanan

MBA, MTA

AB, CANADA

The Music Advantage to Transform Healthcare, Education and Workplaces with Award-Winning Certified Music Therapist and Author.

Jennifer Buchanan, MBA, MTA, is a trailblazer in music therapy, blending clinical expertise with business acumen to create lasting change in healthcare, education, and workplace wellness. For over three decades, she has led JB Music Therapy, an award-winning company known for its innovative approach and commitment to empowering individuals through music. Under her visionary leadership, JB Music Therapy has become Canada’s largest employer of Certified Music Therapists and a launchpad for new professionals serving in diverse medical, educational, and community settings.


Beyond her company, Jennifer has served as President and Executive Director of the Canadian Association of Music Therapists, advancing the field across the country. As a current Director at the National Music Centre, she continues to advocate for the integration of music therapy into health, recovery, and learning, positioning it as an essential component of overall well-being. Her work with the National Music Centre continues to raise awareness about the benefits of music therapy on a national scale.


Jennifer is also an award-winning author. Her book, Wellness, Wellplayed, explores the profound connection between music, the brain, and its impact on work, relationships, and health. Her insights have resonated with diverse audiences, from corporations to law enforcement, earning her recognition in esteemed media outlets.


Jennifer’s greatest personal achievement was learning to swim at the age of 36—a reflection of her commitment to growth and excellence in all areas of her life. This perseverance is mirrored in her professional journey, where she remains a sought-after speaker and consultant. Jennifer’s dedication to her profession, her innovative approach, and her ability to connect with a wide array of audiences continue to champion her work across Canada and beyond.

Jennifer Buchanan, MBA, MTA, is a trailblazer in music therapy, blending clinical expertise with business acumen to create lasting change in healthcare, education, and workplace wellness. For over three decades, she has led JB Music Therapy, an award-winning company known for its innovative approach and commitment to empowering individuals through music. Under her visionary leadership, JB Music Therapy has become Canada’s largest employer of Certified Music Therapists and a launchpad for new professionals serving in diverse medical, educational, and community settings.


Beyond her company, Jennifer has served as President and Executive Director of the Canadian Association of Music Therapists, advancing the field across the country. As a current Director at the National Music Centre, she continues to advocate for the integration of music therapy into health, recovery, and learning, positioning it as an essential component of overall well-being. Her work with the National Music Centre continues to raise awareness about the benefits of music therapy on a national scale.


Jennifer is also an award-winning author. Her book, Wellness, Wellplayed, explores the profound connection between music, the brain, and its impact on work, relationships, and health. Her insights have resonated with diverse audiences, from corporations to law enforcement, earning her recognition in esteemed media outlets.


Jennifer’s greatest personal achievement was learning to swim at the age of 36—a reflection of her commitment to growth and excellence in all areas of her life. This perseverance is mirrored in her professional journey, where she remains a sought-after speaker and consultant. Jennifer’s dedication to her profession, her innovative approach, and her ability to connect with a wide array of audiences continue to champion her work across Canada and beyond.

THE MUSIC ADVANTAGE: Transforming Healthcare, Education and Workplaces

The Music Advantage is a captivating keynote presentation that explores the essential elements of music and their powerful impact on work, relationships, and overall health. This is a keynote full of key♪notes !

EducationHealthcareMental HealthLaw EnforcementEducational / InformativeInspirational / Life-changing

MUSIC@WORK Igniting Motivation, Easing Stress, and Building Team Cohesion

Music@Work uses science and real world examples to highlight the relationship between music, neuroscience and behaviours. Learn practical strategies that can be integrated into your daily work and personal routines to enhance overall productivity and morale.

StressEducational / InformativeInspirational / Life-changing

WELLNESS WELLPLAYED: The Power of a Playlist to Boost Mood, Memory and Motivation

Explore the transformative world of curated playlists for enhancing mood, memory, and motivation. Inspired by Jennifer Buchanan's book ‘Wellness, Wellplayed: The Power of a Playlist,’ this presentation demonstrates how the art and science of using our workflows for individual and organizational playlists can strategically support personal and business goals.

WellnessEducational / InformativeInspirational / Life-changing

JENX's 8-TRACK TO ROCK EVERY AGE: Maximize Your Music with These 8 Tune-Up Tips

Embark on a reflective journey with Jennifer Buchanan, who brings over 3 decades of experience as a trailblazing music therapist. Learn her top 8 tips (an 8-Track) to maximize your music - regardless of your age, ability or background - in under 60 minutes. Be ready to leave the presentation ready to amplify your personal and professional growth through this amazing tool we call music.

Educational / InformativeInspirational / Life-changing

THE FUTURE OF MUSIC THERAPY: Advancing Health, Learning, and Relationships

While celebrating the profession’s achievements, we will also address the need for further integration, growth, and support, through compelling stories and groundbreaking evidence. Together, we will envision a future where music therapy is universally accessible and recognized for its invaluable contributions to health, wellness, and recovery.

Educational / InformativeInspirational / Life-changing