Sally Hogshead
Sally Hogshead believes that "to become more successful, you don't have to CHANGE who you are. You have to become MORE of who you are."
Few female keynote speakers deliver a research-based message combined with high-energy presentation style, to captivate large audiences. Sally's schedule is filled with top-flight events including Million Dollar Round Table, GE, Intel, Cisco, Intuit, AAA, Qualcomm, International Association of Speakers' Bureaus, and National Speakers Association.
Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.
Drawing upon this remarkable branding legacy, Sally developed the Fascination Advantage® Assessment - the first algorithm to measure personal brands.
After researching over 1-million people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn't measure how you see the world – but How the World Sees You.
Sally's audiences learn how to instantly persuade and captivate in a world with an ever-shortening attention span, using their own unique, competitive advantages.
Sally brings her research to life with mesmerizing storytelling, illustrating her points with examples from neurology to economics, to the chemistry of falling in love. With vivacious energy and passion, she teaches audiences how to captivate customers and close the sale.
During her revolutionary Keynote, you will discover in-depth analytics, team dynamics and hidden communication patterns all customized with your group's unique data. Every participant receives a free Fascination Advantage® Express Assessment.
Sally frequently appears in national media, including NBC's "Today" show and the New York Times. Twice named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA.
The science of fascination is based on Sally's decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Sally Hogshead is a 2-time New York Times bestselling author, How the World Sees You - Discover Your Highest Value Through the Science of Fascination (2014) and Fascinate: How to Make Your Brand Impossible to Resist (2016). Fascinate: Your 7 Triggers to Persuasion and Captivation (2010) has been translated into 14 languages.
Sally Hogshead believes that "to become more successful, you don't have to CHANGE who you are. You have to become MORE of who you are."
Few female keynote speakers deliver a research-based message combined with high-energy presentation style, to captivate large audiences. Sally's schedule is filled with top-flight events including Million Dollar Round Table, GE, Intel, Cisco, Intuit, AAA, Qualcomm, International Association of Speakers' Bureaus, and National Speakers Association.
Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.
Drawing upon this remarkable branding legacy, Sally developed the Fascination Advantage® Assessment - the first algorithm to measure personal brands.
After researching over 1-million people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn't measure how you see the world – but How the World Sees You.
Sally's audiences learn how to instantly persuade and captivate in a world with an ever-shortening attention span, using their own unique, competitive advantages.
Sally brings her research to life with mesmerizing storytelling, illustrating her points with examples from neurology to economics, to the chemistry of falling in love. With vivacious energy and passion, she teaches audiences how to captivate customers and close the sale.
During her revolutionary Keynote, you will discover in-depth analytics, team dynamics and hidden communication patterns all customized with your group's unique data. Every participant receives a free Fascination Advantage® Express Assessment.
Sally frequently appears in national media, including NBC's "Today" show and the New York Times. Twice named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA.
The science of fascination is based on Sally's decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Sally Hogshead is a 2-time New York Times bestselling author, How the World Sees You - Discover Your Highest Value Through the Science of Fascination (2014) and Fascinate: How to Make Your Brand Impossible to Resist (2016). Fascinate: Your 7 Triggers to Persuasion and Captivation (2010) has been translated into 14 languages.
What High Performers Do Differently: How to Fascinate from First Impressions to Lasting Value
What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it's none of the above. In her decade of research inside hundreds of companies, Sally Hogshead discovered a new trend. High-performers communicate differently and the most valued professionals consciously decide to over-deliver in select ways. As a result, they become difficult to replace, because they emphasize their natural traits. They...
Impossible to Resist: Outshine the Competition & Earn Attention in a Distracted World
Fascination is the single most powerful means of persuading and influencing behavior. You can make any brand or message impossible to resist once you unlock the formula. Sally's extensive market research reveals just how much fascination drives emotions and behavior. For example, when fascinated by a product, 80% of consumers experience a faster heart rate and other physical responses; 46% talk about it to others; and more than 1/3 do in-depth research on the product. Once you fascinate...
Your Fascinating Culture: Building Engaged Teams that Outperform
What if you had a tangible way to show every single member of your team how they can perform at a higher level? It comes down to helping your employees tap into their natural communication style. According to the Massachusetts Institute of Technology, "50% of the difference between low-performing and high-performing teams is the quality of communication." In Sally's decade of research, she found the best way to build a culture of involved and energized employees is to help them understand...
Different is Better than Better: Captivate Your Customer to Win in a Crowded Market
You have a choice: either have the biggest budget, or be the most fascinating. If you have a bigger budget than any of your competitors, must be nice but few of us do. What if you're a small business with a frugal budget or competing in an intensely crowded space? Then you must fascinate. Until now, branding required years of study or a team of experts, but in her decade of working inside world renowned brands, Sally Hogshead discovered the algorithm behind it all. By combining science...
The Fascination Factor: Authentically Communicate Who You Are at Your Best
Most personal branding techniques give generic tips about how to make a good first impression. Yet, the whole point is to stand out and rise above the competition with your authentic traits. Avoid following one- size-fits-all techniques or else you just blend in with everyone else. David Ogilvy, one of the smartest branding minds in history, said this: "Tell the truth, but make the truth fascinating." When you know the truth of who you are at your best, you can be both authentic and...
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