Sally Hogshead
CPAE
FL, USGive your audience the tools to become impossible to ignore. Sally Hogshead combines research involving over one million people with high-energy storytelling to help leaders and teams stand out, communicate their value, and win customers.
Why should your customers choose you? Why should your colleagues listen? What makes your business worth more than the competition?
Sally Hogshead helps your audience answer those questions.
A Hall of Fame keynote speaker, two-time New York Times bestselling author, and creator of the Fascination Advantage® Assessment, Sally teaches leaders and teams how to become impossible to ignore. She combines proprietary research involving more than one million people with an award-winning advertising background and a high-energy presentation style.
Her keynotes translate branding, competitive differentiation, and persuasive communication into practical ways to earn attention, influence decisions, and compete beyond price. Her speaking clients have included GE, Intel, Cisco, Intuit, Qualcomm, and Million Dollar Round Table.
DIFFERENT IS BETTER THAN BETTER®
Sally’s signature message gives audiences a fresh approach to standing out: understand what makes you uniquely valuable, then communicate it so others recognize why it matters.
As she puts it: “To become more successful, you don’t have to CHANGE who you are. You have to become MORE of who you are.”
Through vivid storytelling, surprising examples, and research-backed insights, Sally helps participants:
• Identify the strengths that distinguish them from their competition.
• Develop clearer language for their personal or organizational brand.
• Communicate value in sales conversations beyond price.
• Understand how others perceive them and strengthen their leadership influence.
• Make their ideas more memorable and their message more compelling.
In an AI-driven world where content is increasingly easy to generate, Sally’s work addresses an enduring challenge: giving people a meaningful reason to choose you.
RESEARCH YOUR AUDIENCE CAN PUT TO WORK
Sally developed the Fascination Advantage® Assessment to identify how others perceive your distinctive strengths. Her research gives participants a shared language for understanding their value and applying it to customer relationships, team communication, and leadership.
Her New York Times bestselling books, How the World Sees You and Fascinate, bring these principles to individuals and organizations seeking to become more influential, memorable, and valuable.
A BRANDING CAREER BUILT ON EARNING ATTENTION
Before developing her research and frameworks, Sally created advertising campaigns for brands including Nike, MINI Cooper, Godiva, and Coca-Cola. She opened her first advertising agency at age 27, and her work has been displayed in the Smithsonian Museum of American History.
That experience grounds her message in the realities of business: attention must be earned, and your difference must give customers a reason to care.
A KEYNOTE SHAPED AROUND YOUR EVENT
Sally works with meeting planners to connect her message to their audience’s goals and challenges. Her presentations are especially relevant for leadership conferences, sales kickoffs, marketing events, entrepreneur gatherings, and association meetings.
A member of the Speaker Hall of Fame, she brings humor, energy, and engaging storytelling to substantive business ideas. Participants leave with a clearer understanding of their strengths, stronger language to express their value, and practical ways to become impossible to ignore.
Why should your customers choose you? Why should your colleagues listen? What makes your business worth more than the competition?
Sally Hogshead helps your audience answer those questions.
A Hall of Fame keynote speaker, two-time New York Times bestselling author, and creator of the Fascination Advantage® Assessment, Sally teaches leaders and teams how to become impossible to ignore. She combines proprietary research involving more than one million people with an award-winning advertising background and a high-energy presentation style.
Her keynotes translate branding, competitive differentiation, and persuasive communication into practical ways to earn attention, influence decisions, and compete beyond price. Her speaking clients have included GE, Intel, Cisco, Intuit, Qualcomm, and Million Dollar Round Table.
DIFFERENT IS BETTER THAN BETTER®
Sally’s signature message gives audiences a fresh approach to standing out: understand what makes you uniquely valuable, then communicate it so others recognize why it matters.
As she puts it: “To become more successful, you don’t have to CHANGE who you are. You have to become MORE of who you are.”
Through vivid storytelling, surprising examples, and research-backed insights, Sally helps participants:
• Identify the strengths that distinguish them from their competition.
• Develop clearer language for their personal or organizational brand.
• Communicate value in sales conversations beyond price.
• Understand how others perceive them and strengthen their leadership influence.
• Make their ideas more memorable and their message more compelling.
In an AI-driven world where content is increasingly easy to generate, Sally’s work addresses an enduring challenge: giving people a meaningful reason to choose you.
RESEARCH YOUR AUDIENCE CAN PUT TO WORK
Sally developed the Fascination Advantage® Assessment to identify how others perceive your distinctive strengths. Her research gives participants a shared language for understanding their value and applying it to customer relationships, team communication, and leadership.
Her New York Times bestselling books, How the World Sees You and Fascinate, bring these principles to individuals and organizations seeking to become more influential, memorable, and valuable.
A BRANDING CAREER BUILT ON EARNING ATTENTION
Before developing her research and frameworks, Sally created advertising campaigns for brands including Nike, MINI Cooper, Godiva, and Coca-Cola. She opened her first advertising agency at age 27, and her work has been displayed in the Smithsonian Museum of American History.
That experience grounds her message in the realities of business: attention must be earned, and your difference must give customers a reason to care.
A KEYNOTE SHAPED AROUND YOUR EVENT
Sally works with meeting planners to connect her message to their audience’s goals and challenges. Her presentations are especially relevant for leadership conferences, sales kickoffs, marketing events, entrepreneur gatherings, and association meetings.
A member of the Speaker Hall of Fame, she brings humor, energy, and engaging storytelling to substantive business ideas. Participants leave with a clearer understanding of their strengths, stronger language to express their value, and practical ways to become impossible to ignore.
What High Performers Do Differently: How to Fascinate from First Impressions to Lasting Value
What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it's none of the above. In her decade of research inside hundreds of companies, Sally Hogshead discovered a new trend. High-performers communicate differently and the most valued professionals consciously decide to over-deliver in select ways. As a result, they become difficult to replace, because they emphasize their natural traits. They...
Impossible to Resist: Outshine the Competition & Earn Attention in a Distracted World
Fascination is the single most powerful means of persuading and influencing behavior. You can make any brand or message impossible to resist once you unlock the formula. Sally's extensive market research reveals just how much fascination drives emotions and behavior. For example, when fascinated by a product, 80% of consumers experience a faster heart rate and other physical responses; 46% talk about it to others; and more than 1/3 do in-depth research on the product. Once you fascinate...
Your Fascinating Culture: Building Engaged Teams that Outperform
What if you had a tangible way to show every single member of your team how they can perform at a higher level? It comes down to helping your employees tap into their natural communication style. According to the Massachusetts Institute of Technology, "50% of the difference between low-performing and high-performing teams is the quality of communication." In Sally's decade of research, she found the best way to build a culture of involved and energized employees is to help them understand...
Different is Better than Better: Captivate Your Customer to Win in a Crowded Market
You have a choice: either have the biggest budget, or be the most fascinating. If you have a bigger budget than any of your competitors, must be nice but few of us do. What if you're a small business with a frugal budget or competing in an intensely crowded space? Then you must fascinate. Until now, branding required years of study or a team of experts, but in her decade of working inside world renowned brands, Sally Hogshead discovered the algorithm behind it all. By combining science...
The Fascination Factor: Authentically Communicate Who You Are at Your Best
Most personal branding techniques give generic tips about how to make a good first impression. Yet, the whole point is to stand out and rise above the competition with your authentic traits. Avoid following one- size-fits-all techniques or else you just blend in with everyone else. David Ogilvy, one of the smartest branding minds in history, said this: "Tell the truth, but make the truth fascinating." When you know the truth of who you are at your best, you can be both authentic and...
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