Melinda Marcus

Melinda Marcus

CSP, M.A.

TX, US
Award-winning Persuasion and Influence Expert Increases Your "Win Rate" with Proven Strategies from the Science of Influence

Melinda's compelling presentations surprise and delight business audiences from Young Presidents' Organization to Fortune 500 companies to industry associations who consistently rave about Melinda Marcus' persuasion programs because her strategies are immediately actionable and they work. Melinda's research-based presentations leverage proven strategies in Persuasive Psychology, Body Language and Strategic Messaging to give clients an edge to influence big business decisions in their favor. Top performing high-wealth management groups, law firms, healthcare organizations, technology companies, retail and restaurant associations, nonprofit organizations and even NFL teams have engaged her to tackle complex persuasive communications challenges. As a result, executives have successfully closed multi-million dollar contracts and grown their revenues by more than $279 million.

Dramatically increase your group's ability to win buy-in from prospects, clients, colleagues, boards and team members by tapping into Melinda's expertise. Your audience will discover how subtle factors can make a huge impact on business outcomes... and incomes. And your audience will be fully engaged during Melinda's presentation with video, animation, sound effects and participation – this is not a "sit and listen" presentation, but an insightful interactive experience!

Melinda tailors each program to be highly relevant to your group's specific needs. She incorporates strategic tools garnered from her work with FBI agents, scientists, CEO's and tiger tamers... and puts together a program with both humor and substance specific to your event.

Melinda is a Certified Speaking Professional (CSP), a distinction earned by only 12% of speakers globally. She is a featured speaker and workshop leader nationally and internationally for corporations, professional associations and top-ranked business schools, such as Northwestern Kellogg. Her TEDx Talk broke new ground with two interactive elements never seen before in a TED Talk.

During her career, Melinda has been named one of the "Ten Outstanding Young Working Women in America" by Glamour magazine and "One of the Five Women to Watch in the Southwest" by ADWEEK magazine. A former Creative Director of the renowned international branding agency The Richards Group, her work is honored with over 100 awards, including prestigious CLIO's and a Silver Lion at Cannes.

Melinda was chosen for a Master Program on Nonverbal Communications, where she is studying one-on-one with the former FBI Special Agent who trained the FBI on how to read body language. She holds a B.S. with Honors in Psychology from Northwestern University and an M.A. in Mass Communications from Southern Methodist University. Her Psychology research on first impressions was published in the Journal of Applied Social Psychology.

Melinda's compelling presentations surprise and delight business audiences from Young Presidents' Organization to Fortune 500 companies to industry associations who consistently rave about Melinda Marcus' persuasion programs because her strategies are immediately actionable and they work. Melinda's research-based presentations leverage proven strategies in Persuasive Psychology, Body Language and Strategic Messaging to give clients an edge to influence big business decisions in their favor. Top performing high-wealth management groups, law firms, healthcare organizations, technology companies, retail and restaurant associations, nonprofit organizations and even NFL teams have engaged her to tackle complex persuasive communications challenges. As a result, executives have successfully closed multi-million dollar contracts and grown their revenues by more than $279 million.

Dramatically increase your group's ability to win buy-in from prospects, clients, colleagues, boards and team members by tapping into Melinda's expertise. Your audience will discover how subtle factors can make a huge impact on business outcomes... and incomes. And your audience will be fully engaged during Melinda's presentation with video, animation, sound effects and participation – this is not a "sit and listen" presentation, but an insightful interactive experience!

Melinda tailors each program to be highly relevant to your group's specific needs. She incorporates strategic tools garnered from her work with FBI agents, scientists, CEO's and tiger tamers... and puts together a program with both humor and substance specific to your event.

Melinda is a Certified Speaking Professional (CSP), a distinction earned by only 12% of speakers globally. She is a featured speaker and workshop leader nationally and internationally for corporations, professional associations and top-ranked business schools, such as Northwestern Kellogg. Her TEDx Talk broke new ground with two interactive elements never seen before in a TED Talk.

During her career, Melinda has been named one of the "Ten Outstanding Young Working Women in America" by Glamour magazine and "One of the Five Women to Watch in the Southwest" by ADWEEK magazine. A former Creative Director of the renowned international branding agency The Richards Group, her work is honored with over 100 awards, including prestigious CLIO's and a Silver Lion at Cannes.

Melinda was chosen for a Master Program on Nonverbal Communications, where she is studying one-on-one with the former FBI Special Agent who trained the FBI on how to read body language. She holds a B.S. with Honors in Psychology from Northwestern University and an M.A. in Mass Communications from Southern Methodist University. Her Psychology research on first impressions was published in the Journal of Applied Social Psychology.

Insights from The Science of Influence

How Decision Makers Think And How You Can Win Them Over:
Research shows that some of the most common business approaches often sabotage your own success. Discover how to positively influence the way people respond to you and your ideas.
   Audience Take-Aways:
1) Understand the most influential factors for decision makers (it's not what you think)
2) Discover 3 factors that influence people to like you
3) Uncover at what point you have the most power...

Persuasion / InfluencingAudience ActivityEducational / Informative

Sweat the Small Stuff If You Want To Build Trust and Win Business

How Small Factors Have a Huge Influence Over Whether You Win or Lose in Business: Scientific research and real business cases reveal how "small stuff" you rarely think about can help you or hurt you in hitting your goals.
    Audience take-aways:
1) Learn how to read body language to uncover stress points that may not be voiced, so you can address them, AND to recognize when you have "buy-in" so you know when to ask for the commitment
2) Discover how to...
Persuasion / InfluencingAudience ActivityEducational / Informative

How to Win Mult-Million Dollar Contracts

Discover What Has Been Tested and Proven to Influence Business Decisions: Persuasive Psychology researchers have shown that changing the way you present an offer can dramatically increase your win rate by as much as six times.
   Melinda gives you easy-to-remember and immediately actionable processes to help you win decisions. Her program reveals the Top Ten Persuasive Principles that you can leverage to influence decisions in business. Some of these are counter-intuitive, so...
SalesEducational / InformativeHumorous / Funny

Top Dog Tactics: How to Persuade and Influence Leadership in Business

Leverage "Top Dog" Tactics To Fit Each Leadership Style Based on scientific research with hundreds of business leaders. Tthis program reveals how to customize your communications to the person you want to influence. The system Melinda developed is both entertaining and memorable because it is based on dog personalities. Executives who previously trained on other methods report this "Top Dog" approach is the easiest to use in real business situations.
   Audience Take-Aways:
LeadershipAudience ActivityEducational / Informative

Uncovering Their Hidden Agenda: How to Get Prospects to Reveal Key Insights They Won't Give Your Co

If you've ever lost out on a new business proposal that you expected to win, this program will be an eye-opener. You'll gain insights into what went wrong and what you can do next time to win.
   Using Melinda's approach, clients have grown revenues by more than $279 million. This is a strategic new business development program, unlike traditional sales training.
   Audience Take-Aways:
1) How to engage the prospect in conversations that give you...

SalesAudience ActivityHumorous / Funny

What Makes or Breaks Your First Impression

Ever wonder what people really think about you? We all have blind spots about our true first impression and that's important to understand in business.
   Research shows that major decisions are actually made in the unconscious much faster than we ever imagined. Once decision makers have made a judgement about you, they rarely change their minds, no matter how long you meet with them. Discover what influences decisions and how you can prepare to make a positive first...

Persuasion / InfluencingAudience ActivityEducational / Informative

Women, Business and Influence

How To Lean In Without Falling Over: This program is geared to women executives who want to fast-track their career paths. It is based on both psychology and linguistics research as well as actual business cases on how gender influences the way you are perceived in business.
   Audience Take-Aways:
1) Change communications patterns that sabotage your success
2) Understand why women are often undervalued in corporations and how you can turn it around
3)...

LeadershipAudience ActivityEducational / Informative