Decades of experience in the customer loyalty and satisfaction field have taught Bill that the most successful, winning organizations are the ones whose people truly see things through the eyes of their customers.

He has presented to organizations around the world on how to build a sustainable, customer-centric culture that turns buyers into raving fans who love to do business with them. Unlike other customer loyalty speakers Bill has the in-depth, practical skills and knowledge to help organizations make a deep and lasting transformation in their businesses.

Many in the customer loyalty field focus strictly on "Level One" strategies and tactics, which pertain only to employees in direct contact with customers. Bill compellingly makes the case that systematically involving everyone in the organization, not just front-line employees, is the ultimate key to achieving the highest levels of customer-centric excellence.

Testimonial

"Bill is a great speaker who addresses one of the most vital concepts in business-how to deliver, consistently and systematically, what your customers truly, deeply want. Proactively meeting customer needs-and anticipating what customers don't yet know that they need-is what separates the best companies from the average. Bill's unique message will help you achieve this goal." -Fred Beer, President, Innovating.com