Carla Cross
CRB, MA
WA, USReal estate is a performance art, not a knowledge pursuit.
My background as a performing musician gave me insights to create innovative training methods. For more than three decades, I have taught these techniques to professionals who have to make high-stake presentations.
My training is different because you can see and measure actual results—every time.
The way it works is
Each step of the process is in logical order, so you know how you're progressing.
You learn how to organize and run your business, not just finish tasks
You learn not only how to do things, you learn the why, so you can self-manage.
I've created comprehensive training programs and trained instructors worldwide:
• Re/Max Europe
• Re/Max Eastern Canada
• Re/Max Israel
• Royal LePage
• Better Homes and Gardens
• Certified Real Estate Brokers courses (CRB)
• GMAC
• Realty World
• Windermere Real Estate
• Keller Williams Realty
• John L. Scott, Inc.
Awards for presentation skills and training programs:
• Master level instructor for 12 years: Certified Real Estate Brokerage (CRB), an affiliate of the
• National Association of Realtors. There are fewer than 30 CRB instructors awarded that
• distinction.
• Winner: Awarded National Realtor Educator of the Year Award
• Winner: Awarded Washington Realtor Educator of the Year Award
• Creator: Largest training program in the Northwest for Windermere Real Estate
• Most recommended 'train the trainer' for Washington real estate certification courses by the Washington Department of Licensing
• Master level instructor: Keller Williams Realty International (Carla was a consultant on the Train
• the Trainer course as well as teaching the course at Keller Williams Realty International)
Author of seven popular training books for agents, including:
• Up and Running in 30 Days
• On Track to Success in Real Estate
• The Real Estate Agent's Business Planning Guide
• What They Don't Teach You in Pre-License School
• Buyer Beware: Insider Secrets You Must Know to Buy a Home
Why not work with the person who actually created programs used by thousands of real estate trainers and managers worldwide to train their agents?
Real estate is a performance art, not a knowledge pursuit.
My background as a performing musician gave me insights to create innovative training methods. For more than three decades, I have taught these techniques to professionals who have to make high-stake presentations.
My training is different because you can see and measure actual results—every time.
The way it works is
Each step of the process is in logical order, so you know how you're progressing.
You learn how to organize and run your business, not just finish tasks
You learn not only how to do things, you learn the why, so you can self-manage.
I've created comprehensive training programs and trained instructors worldwide:
• Re/Max Europe
• Re/Max Eastern Canada
• Re/Max Israel
• Royal LePage
• Better Homes and Gardens
• Certified Real Estate Brokers courses (CRB)
• GMAC
• Realty World
• Windermere Real Estate
• Keller Williams Realty
• John L. Scott, Inc.
Awards for presentation skills and training programs:
• Master level instructor for 12 years: Certified Real Estate Brokerage (CRB), an affiliate of the
• National Association of Realtors. There are fewer than 30 CRB instructors awarded that
• distinction.
• Winner: Awarded National Realtor Educator of the Year Award
• Winner: Awarded Washington Realtor Educator of the Year Award
• Creator: Largest training program in the Northwest for Windermere Real Estate
• Most recommended 'train the trainer' for Washington real estate certification courses by the Washington Department of Licensing
• Master level instructor: Keller Williams Realty International (Carla was a consultant on the Train
• the Trainer course as well as teaching the course at Keller Williams Realty International)
Author of seven popular training books for agents, including:
• Up and Running in 30 Days
• On Track to Success in Real Estate
• The Real Estate Agent's Business Planning Guide
• What They Don't Teach You in Pre-License School
• Buyer Beware: Insider Secrets You Must Know to Buy a Home
Why not work with the person who actually created programs used by thousands of real estate trainers and managers worldwide to train their agents?
Master Level 'Train the Trainer':CreativeTechniques--Involve your Audience/ Increase your Confidence
Developed over 15 years of working with real estate and affiliate trainers, both new and experienced, Carla Cross, a National Realtor Educator and master level CRB instructor, creates real world, to the point, ready to use skills. She's only got one thing in mind: Giving managers/trainers the skills to create results-based training. What a concept-that training could actually assure measurable results, that is, results that can be measured in increased $$$$$$$$$$$ to the...
Knock Their Socks Off: How To Make Your Best Presentation Ever
Does panic set in? Or, are you prepared? Can you create a presentation-right now?
Unfortunately, most people called on to present wander around in a vast wasteland of information-and then just...
Lessons from Tickling the Ivories: Secret Performance Principles to Drive Your Career to Greatness
In this uplifting, motivating, and fast-paced keynote, Carla Cross uses her pianistic skills to demonstrate the secrets of peak performance she learned from the time she first crawled upon the piano bench at age 4-and started tickling the ivories.
No, this isn't a recital. It's a...
Jazz It Up: Principles and Improvisations to Become a Master Performance Coach
Been coaching for years and frustrated with lack of results? Feel like you've talked your heart out and they're not listening? Maybe it's time to shake things up. Carla Cross puts together her decades as a musical performer and jazz musician with her real estate training and coaching background to teach you the hidden performance secrets that great performers use to get exceptional results.
She adapts these performance principles to your challenges, and shares simple,...
Innovate It! Not Your Grammy's Business Plan
Are you still using the same old business plan that you copied from somebody a few years ago? Or, do you even have a business plan? Hey....you know that old business plan won't work! For today's fast-paced market, you need a new blueprint-a foolproof method to break through those career barriers to your next level. You need laser focus.
Created by the...
How to Create a Real Strategic Business Plan for Your Company of the Future
Why not have the person who liteally 'wrote the book' on business planning for real estate agents teach your group how to create an exceptional plan?
Owners and managers need real, solid, strategic business plans to navigate their way to the future. Yet, it's estimated that less than 10% have any type of plan! In this fast-paced session, Cross, author of the only business planning book for the real estate professional, shows managers how to put together a true strategic...
Virtual Presentations
I can do any of my presentations virtually--and I've been doing them for years. Because of my real estate leadership expertise, I was chosen as a National Association of Realtors webinar presenter, with hundreds of attendees on each webinar. (I always was raded among the top 3 presenters, out of hundreds). So, I've learned how to keep all those real estate pros' attention: Move fast, provide critical information, and...
