Sam Richter
CVP

Sam Richter

CSP | CPAE | National Speakers Hall of F

MN, US

Embark on a transformative journey with Sam Richter, a Hall of Fame speaker celebrated for his mastery in harnessing digital insight to uncover opportunities and communicate with authenticity.

certified virtual presenter

What Answers Will Grow Your Business?

Discover the information that will improve your sales, your brand, and your company.

  • Professional Speakers Hall of Fame
  • World’s Top 50 Global Gurus as an Internet Thought Leader
  • Top 50 Sales Keynote Speakers
  • Top 25 Most Influential Sales Leaders
  • Top 15 Highest Rated Speakers for Virtual Events
  • Minnesota Speakers Hall of Fame
  • Certified Speaking Professional (CSP)
  • Bestselling Book - Awarded Sales Book of the Year
  • Inc. Magazine Entrepreneur of the Year Finalist


Sam Richter uncovers the information that helps your audiences build powerful relationships and increased revenue, improving their communications, sales,  brands, and businesses.


  • Incredibly entertaining in-person and virtual programs that will fascinate any audience.
  • Provide attendees immediate value unlike any program they've experienced.
  • With custom post-conference resources, the implementation never stops.
  • Discover how to find and use online information in ways most never thought possible.
  • All programs are customized using your real-world prospects, clients, and examples.
  • Perfect for any business audience, of any age, and of any technical ability.


JUST A FEW REVIEWS OF WHAT BUSINESS LEADERS THINK OF SAM RICHTER'S PROGRAMS


"You are the best speaker in our organization's history. We have had the President, sports stars, and some of the most-well known speakers in the world. For you to be placed at the top…WOW!

Terry Moskus

Vice President Express Employment Professionals


"After attending Sam's keynote, we immediately used his methods. The result: we landed a $4 million dollar account, with more to come. What Sam shared is one of the biggest revelations I've had in my 24 years in the business."

Anthony J. Parr CFP®

Managing Director-Investments

Major Brokerage Firm


"Attendees repeatedly described your program with words such as 'awesome,' 'WOW!' and 'fantastic!' I heard nothing but raves and accolades about you and your program content, including 'best presentation ever' and 'by far the best presentation in the program's history!!' You had an amazing impact!"

Sandra C. Williams

Director of Dealer Training and Development

S.P. Richards Company


"I have been searching for words to describe what we were lucky enough to experience. And honestly, I’m at a loss for words because I have never experienced anything like it. There is no doubt that you are a master in your area of expertise and that the wealth of knowledge and experience you have shared with us was simply "mind blowing.” However, what impressed me the most was that you did not waste one moment talking about yourself, your achievements, your business, your titles, your awards, your clients, and your successes. Instead, you dedicated one hundred percent of your time to helping us."

President

National Association



"For the second year in a row - and you are the only speaker in our national conference's history who we've ever booked two years in a row - all I can say is thank you! You once again "wowed" all of us with your program. Your balance of information, humor, and enthusiasm will help everyone in the room be better at what we do."

George Harrison, NMLS

Senior Vice President

U.S. Bank


"Sam is one of those rare speakers who provides attendees with actionable intelligence. Out of all the respondents, the average score given for the Sam Richter presentation was a 9.74! Wow!!!! The Open Bar only received an 8.2. We are in the business of meetings. We have all heard many outstanding speakers, but rarely (if ever) have I seen a speaker have a more comprehensive and consistent message impact a group of attendees."

Andy Smith

Senior Vice President-ESN

Experient


"Sam motivated us with such energy and excitement that every one of our sales professionals said he was the highlight of our National Sales Meeting and have already asked when he can come back so they can learn more!"

Wendy J. Senior Sales Manager / Design Solution Business Manager

3M


"In my 12 years in the industry, I do not recall a more positively received, more positively commented on, more potentially revenue changing presentation. You far exceeded expectations."

Rick Effer Vice President

Morgan Stanley


"Often I have said to speakers after our annual meeting how members came away with rave reviews, sometimes saying "it was one of the best ever." This year we heard comments on a little higher plane-quite possibly your presentation was THE best ever!"

Cynthia Esher President

Measurement, Control & Automation Association


"Sam's evaluation scores were through the roof! Not only is he a pleasure to work with, but his presentations are also equally entertaining and informative. My Board of Directors and attendees were using words like "mesmerized" to describe his program. Sam is a true professional with a unique message that will keep your audience on the edge of their seats!"

Lauren Dwyer Senior Director, Professional Development

American Bankers Association


"A huge THANK YOU for the great presentation to our group of presidents and CEOs. This is only the second time a speaker has received all 5's out of 5 in more than 18 years, representing more than 150 of the top speakers in the world. You were terrific!"

Jim Geimer

Vistage International


"Our 700+ attendees were absolutely riveted by Sam's program, a rarity for busy CEO's and industry executives. Even better than being an engaging and entertaining speaker, Sam ensured that our attendees walked away with new strategies they could implement immediately. We could not have asked for a better speaker!"

Emily Saving

Director of Education & Research

Airconditioning & Refrigeration Distributors International (HARDI)


"Sam delivered an excellent, truly groundbreaking, program to our diverse group of financial planning executives. For both one-person firms and large enterprise organizations, his material is motivating, innovative, and incredibly practical. I highly recommend him as a speaker; he's top notch."

Victoria Hamilton

Financial Planning Association


Inspire. Entertain. Motivate. Discover. Implement.


Considered one of the world's foremost experts on finding online answers, bestselling author and award-winning speaker Sam Richter delivers his top-rated, incredibly dynamic, highly entertaining, and extremely high-content keynote presentations and workshop sessions to audiences worldwide.


Through real-world examples, humor, and via his unique interactive and fast-paced manner, Sam shares how to build strong and valuable relationships through better information. Considered by many as the modern-day Dale Carnegie and one of the world's leading authorities on sales intelligence, online information and digital reputation management, Sam teaches how to use the tools you use every day like Google and social media combined with the inside-secrets of accessing the Invisible Web, to find information in ways most never thought possible, and apply it to identify new opportunities, craft an online personal brand, provide relevant and personalized value, and win more business.


Sam's programs - completely customized to the audience and when appropriate, using the attendees as examples - will truly amaze you (and probably scare you). He will absolutely WOW! your audiences, and he will be one of the highest-content, most take-home-value presenters your organization has ever experienced.


Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and workshops, webinars, online University, and proprietary online resources, Sam has works with leading organizations and entertains tens of thousands of persons around the world to rave reviews. He is also the author of the bestselling book, Take the Cold Out of Cold Calling, named "Sales Book of the Year."


Sam has been featured in thousands of television and radio programs and national and online publications including USA Today (multiple times), CNN, Forbes, Barrons, and many other leading publications. He has won regional, national and international awards including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award - "the "Oscars" of the software industry." He is a member of the Business Journal's "Forty Under 40" and his is a past finalist for Inc. Magazine's Entrepreneur of the Year. In addition to his own companies, Sam is a partner in and also serves on the Boards of Directors for numerous technology firms.

Sam 's Virtual Presenter Certificate

What Answers Will Grow Your Business?

Discover the information that will improve your sales, your brand, and your company.

  • Professional Speakers Hall of Fame
  • World’s Top 50 Global Gurus as an Internet Thought Leader
  • Top 50 Sales Keynote Speakers
  • Top 25 Most Influential Sales Leaders
  • Top 15 Highest Rated Speakers for Virtual Events
  • Minnesota Speakers Hall of Fame
  • Certified Speaking Professional (CSP)
  • Bestselling Book - Awarded Sales Book of the Year
  • Inc. Magazine Entrepreneur of the Year Finalist


Sam Richter uncovers the information that helps your audiences build powerful relationships and increased revenue, improving their communications, sales,  brands, and businesses.


  • Incredibly entertaining in-person and virtual programs that will fascinate any audience.
  • Provide attendees immediate value unlike any program they've experienced.
  • With custom post-conference resources, the implementation never stops.
  • Discover how to find and use online information in ways most never thought possible.
  • All programs are customized using your real-world prospects, clients, and examples.
  • Perfect for any business audience, of any age, and of any technical ability.


JUST A FEW REVIEWS OF WHAT BUSINESS LEADERS THINK OF SAM RICHTER'S PROGRAMS


"You are the best speaker in our organization's history. We have had the President, sports stars, and some of the most-well known speakers in the world. For you to be placed at the top…WOW!

Terry Moskus

Vice President Express Employment Professionals


"After attending Sam's keynote, we immediately used his methods. The result: we landed a $4 million dollar account, with more to come. What Sam shared is one of the biggest revelations I've had in my 24 years in the business."

Anthony J. Parr CFP®

Managing Director-Investments

Major Brokerage Firm


"Attendees repeatedly described your program with words such as 'awesome,' 'WOW!' and 'fantastic!' I heard nothing but raves and accolades about you and your program content, including 'best presentation ever' and 'by far the best presentation in the program's history!!' You had an amazing impact!"

Sandra C. Williams

Director of Dealer Training and Development

S.P. Richards Company


"I have been searching for words to describe what we were lucky enough to experience. And honestly, I’m at a loss for words because I have never experienced anything like it. There is no doubt that you are a master in your area of expertise and that the wealth of knowledge and experience you have shared with us was simply "mind blowing.” However, what impressed me the most was that you did not waste one moment talking about yourself, your achievements, your business, your titles, your awards, your clients, and your successes. Instead, you dedicated one hundred percent of your time to helping us."

President

National Association



"For the second year in a row - and you are the only speaker in our national conference's history who we've ever booked two years in a row - all I can say is thank you! You once again "wowed" all of us with your program. Your balance of information, humor, and enthusiasm will help everyone in the room be better at what we do."

George Harrison, NMLS

Senior Vice President

U.S. Bank


"Sam is one of those rare speakers who provides attendees with actionable intelligence. Out of all the respondents, the average score given for the Sam Richter presentation was a 9.74! Wow!!!! The Open Bar only received an 8.2. We are in the business of meetings. We have all heard many outstanding speakers, but rarely (if ever) have I seen a speaker have a more comprehensive and consistent message impact a group of attendees."

Andy Smith

Senior Vice President-ESN

Experient


"Sam motivated us with such energy and excitement that every one of our sales professionals said he was the highlight of our National Sales Meeting and have already asked when he can come back so they can learn more!"

Wendy J. Senior Sales Manager / Design Solution Business Manager

3M


"In my 12 years in the industry, I do not recall a more positively received, more positively commented on, more potentially revenue changing presentation. You far exceeded expectations."

Rick Effer Vice President

Morgan Stanley


"Often I have said to speakers after our annual meeting how members came away with rave reviews, sometimes saying "it was one of the best ever." This year we heard comments on a little higher plane-quite possibly your presentation was THE best ever!"

Cynthia Esher President

Measurement, Control & Automation Association


"Sam's evaluation scores were through the roof! Not only is he a pleasure to work with, but his presentations are also equally entertaining and informative. My Board of Directors and attendees were using words like "mesmerized" to describe his program. Sam is a true professional with a unique message that will keep your audience on the edge of their seats!"

Lauren Dwyer Senior Director, Professional Development

American Bankers Association


"A huge THANK YOU for the great presentation to our group of presidents and CEOs. This is only the second time a speaker has received all 5's out of 5 in more than 18 years, representing more than 150 of the top speakers in the world. You were terrific!"

Jim Geimer

Vistage International


"Our 700+ attendees were absolutely riveted by Sam's program, a rarity for busy CEO's and industry executives. Even better than being an engaging and entertaining speaker, Sam ensured that our attendees walked away with new strategies they could implement immediately. We could not have asked for a better speaker!"

Emily Saving

Director of Education & Research

Airconditioning & Refrigeration Distributors International (HARDI)


"Sam delivered an excellent, truly groundbreaking, program to our diverse group of financial planning executives. For both one-person firms and large enterprise organizations, his material is motivating, innovative, and incredibly practical. I highly recommend him as a speaker; he's top notch."

Victoria Hamilton

Financial Planning Association


Inspire. Entertain. Motivate. Discover. Implement.


Considered one of the world's foremost experts on finding online answers, bestselling author and award-winning speaker Sam Richter delivers his top-rated, incredibly dynamic, highly entertaining, and extremely high-content keynote presentations and workshop sessions to audiences worldwide.


Through real-world examples, humor, and via his unique interactive and fast-paced manner, Sam shares how to build strong and valuable relationships through better information. Considered by many as the modern-day Dale Carnegie and one of the world's leading authorities on sales intelligence, online information and digital reputation management, Sam teaches how to use the tools you use every day like Google and social media combined with the inside-secrets of accessing the Invisible Web, to find information in ways most never thought possible, and apply it to identify new opportunities, craft an online personal brand, provide relevant and personalized value, and win more business.


Sam's programs - completely customized to the audience and when appropriate, using the attendees as examples - will truly amaze you (and probably scare you). He will absolutely WOW! your audiences, and he will be one of the highest-content, most take-home-value presenters your organization has ever experienced.


Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and workshops, webinars, online University, and proprietary online resources, Sam has works with leading organizations and entertains tens of thousands of persons around the world to rave reviews. He is also the author of the bestselling book, Take the Cold Out of Cold Calling, named "Sales Book of the Year."


Sam has been featured in thousands of television and radio programs and national and online publications including USA Today (multiple times), CNN, Forbes, Barrons, and many other leading publications. He has won regional, national and international awards including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award - "the "Oscars" of the software industry." He is a member of the Business Journal's "Forty Under 40" and his is a past finalist for Inc. Magazine's Entrepreneur of the Year. In addition to his own companies, Sam is a partner in and also serves on the Boards of Directors for numerous technology firms.

Sam 's Virtual Presenter Certificate

Creativity Unleashed - Generative AI and Your Future: Transform Your Business, Your Communications, Your Job, and Your Life

Generative AI is transforming our world at a speed never before seen in history. For the first time, everyone has unprecedented access to harness and shape data, forever changing the landscape of business and lives. Discover how to actually use these powerful technologies and unlock the opportunities that will redefine how you live, work, and connect. In this dynamic presentation, you will discover…


  • The difference between AI and Generative...
SalesArtificial Intelligence (AI)MarketingEducational / Informative

Get the Meeting No One Else Can: Intel Secrets to Create Sales Authenticity in an Inauthentic World

At a time where information is abundant, but authenticity is scarce, knowing your prospects and clients and what matters to them is no longer just a sales strategy – it’s a decisive competitive advantage. How do you ensure your outreach stands out as genuine in a sea of AI-generated content? How do you connect with decision-makers in a way that resonates and gets results? In this powerful program, you’ll discover...


  • A proven value generation...
SalesBusiness GrowthEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / FunnyStrategic PlanningMarketingProfessionalism

Don't Steal the Cheesecake: Is Your Digital Footprint Costing You Business Opportunities?

In today's "everything is online" world, people pass judgment and form opinions about you before ever meeting. What you post online, text, leave as a voicemail, say or do in front of a public camera, and even email is not limited to private networks. Rather, there's a good chance that what you do in a digital format is public, searchable, and archived FOREVER! Meaning everything you do online impacts your personal brand and even your company brand. In "Don't Steal the Cheesecake," you will...

BrandingMarketingEntertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / FunnyStrategic PlanningMarketingProfessionalismHuman Resources

Every YES Begins With a KNOW: The Power of Insight for Authentic and Meaningful Connections

In a world where so much of our communication is automated and often feels impersonal, how can you stand out as authentic, genuine, and relevant? The same tools driving automation - search and AI - can also be your greatest allies. By understanding others at a deeper level, you can communicate in ways that truly matter to them, creating connections that are more "human." In this program, you’ll discover:


  • Jaw-dropping techniques for uncovering...
TechnologyEntertainment-basedEducational / InformativeTechnical / SpecificHumorous / FunnyStrategic PlanningMarketingProfessionalismHuman Resources
Sam 's Virtual Presenter Certificate