Susan Ratliff
Susan Ratliff, The Exhibit Expert, is not your typical exhibit industry speaker. She learned the exhibit business from the trenches while building a successful tradeshow display company. She brings valuable perspectives from both sides of the tradeshow floor.
She is an award-winning business owner and author with 30 years of experience in sales and marketing who knows:
- what attendees want,
- how exhibitors think
- what they both need to be successful.
Susan will give your expo exhibitors or booth staff the tools they need to succeed and deliver five key strategies for tradeshow success guaranteed to turn any exhibit booth into a powerful profit center.
Her personal stories, relevant content, creative ideas, practical experience and examples from the show floor will leave attendees with a renewed enthusiasm for exhibit marketing, keys to a competitive advantage and the knowledge to work the show like a pro.
Happy exhibitors make your life easier and your show more successful. Delivering programs that teach expo or consumer show exhibitors strategies for goal setting, lead generation, display dynamics, selling at a booth and effective follow-up will:
- Increase their profits
- add value to your booth package
- reduce exhibitor turn-over
- make your show floor more professional
- give you a competitive edge.
Educating your vendors about effective promotions and marketing strategies will generate free publicity, drive traffic to the show and improve sponsorship sales.
Meeting an exhibit marketing expert in person, getting questions answered on the spot, seeing real-world examples in action and learning it all from someone other than you and your staff will produce the best results for your exhibitors and your shows.
KEYNOTE FOR WOMEN AND BUSINESS AUDIENCES
HOW TO SUCCEED WHEN YOU DON'T FEEL SUCCESSFUL
Ten Lessons to Spark Your Entrepreneurial Spirit
When the discouragement we experience from overwhelming obstacles or the frustration we suffer from unexpected challenges threatens to derail our chance for success, one spark of encouragement can redirect us onto a positive path. Susan Ratliff has encountered her share of barriers and road-blocks, but ignored the naysayers and pushed past the pessimists to become an award-winning entrepreneur, event producer, published author and respected speaker. Her optimism is contagious and her personal story is inspiring as she chronicles her unique entrepreneurial journey sharing solutions to her failures and the lessons she's learned about overcoming fears, achieving your dreams and the will to succeed.
How the audience benefits:
Through personal examples and intimate stories, the audience will relive some of the emotional challenges and shocking battles Susan has faced in business and in life. Every difficult dilemma and subsequent outcome will reinforce a theme of strength and optimism that will resonate with everyone present. Attendees will relate to Susan's insightful strategies and positive attitude and will leave with valuable lessons guaranteed to spark their entrepreneurial spirit including:
How to turn obstacles into ammunition for change.When to cut your losses and never look back.Why enthusiasm expands experience.The power of a positive attitude
Susan's story is perfect for: Women, entrepreneurs, executives, business owners and business leaders seeking motivation, inspiration and tools of empowerment.
Susan's Biography:
In spike of difficult challenges, tough circumstances and painful problems on her way to the top of her industry, Susan Ratliff not only survived, but thrived to become an award-winning business owner, a published author and a successful event producer. Naysayers are her motivation for success. Lack of experience is her catalyst for innovation. She was a mom-preneur before it was popular leaving a real estate career to build a home-based personalized children's book business to one of largest distributorships in the country, so she could stay home with her son. With no college degree, business experience or industry education, Susan built an award-winning exhibit company from scratch. While many said she couldn't, she wrote and published five books. Without a clue about producing a conference she created and personally financed the Women Entrepreneurs' Small Business Boot Camp celebrating 10 years of success in 2014. Susan is a survivor and her passion is sharing her journey with others. Her personal story will inspire and spark your entrepreneurial spirit.
Susan Ratliff, The Exhibit Expert, is not your typical exhibit industry speaker. She learned the exhibit business from the trenches while building a successful tradeshow display company. She brings valuable perspectives from both sides of the tradeshow floor.
She is an award-winning business owner and author with 30 years of experience in sales and marketing who knows:
- what attendees want,
- how exhibitors think
- what they both need to be successful.
Susan will give your expo exhibitors or booth staff the tools they need to succeed and deliver five key strategies for tradeshow success guaranteed to turn any exhibit booth into a powerful profit center.
Her personal stories, relevant content, creative ideas, practical experience and examples from the show floor will leave attendees with a renewed enthusiasm for exhibit marketing, keys to a competitive advantage and the knowledge to work the show like a pro.
Happy exhibitors make your life easier and your show more successful. Delivering programs that teach expo or consumer show exhibitors strategies for goal setting, lead generation, display dynamics, selling at a booth and effective follow-up will:
- Increase their profits
- add value to your booth package
- reduce exhibitor turn-over
- make your show floor more professional
- give you a competitive edge.
Educating your vendors about effective promotions and marketing strategies will generate free publicity, drive traffic to the show and improve sponsorship sales.
Meeting an exhibit marketing expert in person, getting questions answered on the spot, seeing real-world examples in action and learning it all from someone other than you and your staff will produce the best results for your exhibitors and your shows.
KEYNOTE FOR WOMEN AND BUSINESS AUDIENCES
HOW TO SUCCEED WHEN YOU DON'T FEEL SUCCESSFUL
Ten Lessons to Spark Your Entrepreneurial Spirit
When the discouragement we experience from overwhelming obstacles or the frustration we suffer from unexpected challenges threatens to derail our chance for success, one spark of encouragement can redirect us onto a positive path. Susan Ratliff has encountered her share of barriers and road-blocks, but ignored the naysayers and pushed past the pessimists to become an award-winning entrepreneur, event producer, published author and respected speaker. Her optimism is contagious and her personal story is inspiring as she chronicles her unique entrepreneurial journey sharing solutions to her failures and the lessons she's learned about overcoming fears, achieving your dreams and the will to succeed.
How the audience benefits:
Through personal examples and intimate stories, the audience will relive some of the emotional challenges and shocking battles Susan has faced in business and in life. Every difficult dilemma and subsequent outcome will reinforce a theme of strength and optimism that will resonate with everyone present. Attendees will relate to Susan's insightful strategies and positive attitude and will leave with valuable lessons guaranteed to spark their entrepreneurial spirit including:
How to turn obstacles into ammunition for change.When to cut your losses and never look back.Why enthusiasm expands experience.The power of a positive attitude
Susan's story is perfect for: Women, entrepreneurs, executives, business owners and business leaders seeking motivation, inspiration and tools of empowerment.
Susan's Biography:
In spike of difficult challenges, tough circumstances and painful problems on her way to the top of her industry, Susan Ratliff not only survived, but thrived to become an award-winning business owner, a published author and a successful event producer. Naysayers are her motivation for success. Lack of experience is her catalyst for innovation. She was a mom-preneur before it was popular leaving a real estate career to build a home-based personalized children's book business to one of largest distributorships in the country, so she could stay home with her son. With no college degree, business experience or industry education, Susan built an award-winning exhibit company from scratch. While many said she couldn't, she wrote and published five books. Without a clue about producing a conference she created and personally financed the Women Entrepreneurs' Small Business Boot Camp celebrating 10 years of success in 2014. Susan is a survivor and her passion is sharing her journey with others. Her personal story will inspire and spark your entrepreneurial spirit.
Exhibit Like an Expert- Five Strategies to turn your tradeshow booth into a powerful profit center
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How to Succeed When you Don't Feel Successful- Ten Lessons to Spark Your Entrepreneurial Spirit
When the discouragement we experience from overwhelming obstacles or the frustration we suffer from unexpected challenges threatens to derail our chance for business success, one spark of encouragement can redirect us onto a positive path. Susan Ratliff has encountered her share of barriers and road-blocks, but ignored the naysayers and pushed past the pessimists to become an award-winning entrepreneur, industry expert, published author and respected speaker. Her inspiring story...
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