Ruth Sherman
M.A.
NY, USABOUT RUTH SHERMAN
Ruth Sherman, M.A., is a strategic communications consultant focusing on preparing business leaders, politicians and celebrities to leverage critical public communication opportunities including the writing and delivery of keynote speeches, webcasts, investor presentations, road shows, awards presentations, political campaigns and media contact. Her clients hail from the A-list of international business including General Electric, JP Morgan (NY, London, Frankfurt), Timex Group, Deloitte and Istithmar (Dubai). Two of her clients have won Oscars!
As a speaker, Ruth is highly sought after and has addressed many associations including the American Society for Training & Development (ASTD National Conference and Expo, ‘08, ‘09), the National Speakers Association (NSA National Conference '07 & ‘08), National Investor Relations Institute (NIRI), Network Services Company Annual Conference and Expo (NSC), and the Insurance Conference Planners Association (ICPA). She is regularly contacted by the press and has been quoted in the New York Times, Washington Post, National Journal, New York Post, Wall Street Journal, Miami Herald, San Francisco Chronicle, and featured on ABC, MSNBC, CNBC, Fox, the BBC and NY 1 where she was a recurring commentator on the communication skills of the participants on the reality TV show, The Apprentice, starring Donald Trump.
Ruth is a Fast Company Magazine "expert blogger" and posts regularly on leadership communication. You can read her posts by logging onto fastcompany.com and searching for her blog, Lip Service.
As a leading authority on political communication, Ruth comments extensively on political speech and campaigns, focusing on candidates' communication skills and arguing that these skills can make or break a race. In 2004, she called it for George W. Bush long before others did and did the same for Obama in '08. She is an expert in framing and using evocative and aspirational language to persuade. As a faculty member of the Women's Campaign School at Yale University, she has addressed and coached hundreds of candidates running for office.
Ruth Sherman is the author of the best-selling book Get Them To See It Your Way, Right Away: How to Persuade Anyone of Anything (McGraw-Hill). In it, she provides tools and techniques for becoming a skilled marketer of self and ideas based on her belief that charisma is a learned skill and that every contact we have with others is an opportunity to motivate, persuade, inspire and advance business and personal interests. Her book was designated a Best Business Book by the prestigious Library Journal and has been translated into Chinese and Romanian.
Ruth began her professional life as a performer in New York, focusing on commercial singing and announcing. As one of a handful of successful jingle-singers, her voice was heard around the world on commercials for such clients as Coca-Cola, Ford, Michelob and Clairol. After receiving a master's degree in speech and interpersonal communication from New York University, where she also taught for several years in NYU's School of Education, she opened her consulting and speaking business.
In her consulting, coaching speaking, seminars and workshops, Ruth Sherman addresses communication issues that everyone faces, wonders and worries about. Topics include:
Professional Presence • Persuasion & Influence • Public Speaking • Presentation • Interpersonal Communication • Media Training • Political Communication • Message Development • Speaking Voice • Framing Language • Women as Communicators • Acing the College Interview (High School Students)
Ruth Sherman lives in Connecticut with her husband, daughters and Orderv, the cockatiel. She is an active volunteer and former board member of the National Speakers Association Connecticut Chapter and non-profit Women's Business Development Center.
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ABOUT RUTH SHERMAN
Ruth Sherman, M.A., is a strategic communications consultant focusing on preparing business leaders, politicians and celebrities to leverage critical public communication opportunities including the writing and delivery of keynote speeches, webcasts, investor presentations, road shows, awards presentations, political campaigns and media contact. Her clients hail from the A-list of international business including General Electric, JP Morgan (NY, London, Frankfurt), Timex Group, Deloitte and Istithmar (Dubai). Two of her clients have won Oscars!
As a speaker, Ruth is highly sought after and has addressed many associations including the American Society for Training & Development (ASTD National Conference and Expo, ‘08, ‘09), the National Speakers Association (NSA National Conference '07 & ‘08), National Investor Relations Institute (NIRI), Network Services Company Annual Conference and Expo (NSC), and the Insurance Conference Planners Association (ICPA). She is regularly contacted by the press and has been quoted in the New York Times, Washington Post, National Journal, New York Post, Wall Street Journal, Miami Herald, San Francisco Chronicle, and featured on ABC, MSNBC, CNBC, Fox, the BBC and NY 1 where she was a recurring commentator on the communication skills of the participants on the reality TV show, The Apprentice, starring Donald Trump.
Ruth is a Fast Company Magazine "expert blogger" and posts regularly on leadership communication. You can read her posts by logging onto fastcompany.com and searching for her blog, Lip Service.
As a leading authority on political communication, Ruth comments extensively on political speech and campaigns, focusing on candidates' communication skills and arguing that these skills can make or break a race. In 2004, she called it for George W. Bush long before others did and did the same for Obama in '08. She is an expert in framing and using evocative and aspirational language to persuade. As a faculty member of the Women's Campaign School at Yale University, she has addressed and coached hundreds of candidates running for office.
Ruth Sherman is the author of the best-selling book Get Them To See It Your Way, Right Away: How to Persuade Anyone of Anything (McGraw-Hill). In it, she provides tools and techniques for becoming a skilled marketer of self and ideas based on her belief that charisma is a learned skill and that every contact we have with others is an opportunity to motivate, persuade, inspire and advance business and personal interests. Her book was designated a Best Business Book by the prestigious Library Journal and has been translated into Chinese and Romanian.
Ruth began her professional life as a performer in New York, focusing on commercial singing and announcing. As one of a handful of successful jingle-singers, her voice was heard around the world on commercials for such clients as Coca-Cola, Ford, Michelob and Clairol. After receiving a master's degree in speech and interpersonal communication from New York University, where she also taught for several years in NYU's School of Education, she opened her consulting and speaking business.
In her consulting, coaching speaking, seminars and workshops, Ruth Sherman addresses communication issues that everyone faces, wonders and worries about. Topics include:
Professional Presence • Persuasion & Influence • Public Speaking • Presentation • Interpersonal Communication • Media Training • Political Communication • Message Development • Speaking Voice • Framing Language • Women as Communicators • Acing the College Interview (High School Students)
Ruth Sherman lives in Connecticut with her husband, daughters and Orderv, the cockatiel. She is an active volunteer and former board member of the National Speakers Association Connecticut Chapter and non-profit Women's Business Development Center.
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