Merrie Spaeth
Merrie has a unique background in media, government, politics, business and entertainment. She is a pioneer in communication theory, executive training and coaching. Spaeth is acknowledged as one of the most influential communication counselors in the world.
Merrie has coached thousands of executives who want to become more effective communicators, improve their presentation skills and ultimately expand their leadership capabilities. She gives clients a proven approach to communication and teaches them how to structure remarks and presentations to take their careers to a higher level. Her clients include Fortune 500 C-suite executives who have adopted the Spaeth approach for themselves and their global organizations as well as entrepreneurs, academic gurus, politicians and many others.
Merrie was a White House Fellow assigned to FBI Director William Webster. She then served two years as director of public affairs for the Federal Trade Commission, and in 1983, President Reagan appointed her as director of media relations at the White House where she introduced satellite interviews and created the electronic White House News Service. In 1987, she founded Spaeth Communications, Inc., which provides strategic communication counseling and training for a wide range of individuals, companies and institutions.
Merrie writes regularly on timely communication topics, and her columns have been collected into two books, "Marketplace Communication" and "Words Matter." Her most recent book, "You Don't Say!" collects some of the most recent examples from her popular monthly BIMBO memo. Merrie also had a career in acting, beginning with a starring role in "The World of Henry Orient" with Peter Sellers and Angela Lansbury. She later became a speechwriter for the legendary William S. Paley, founder and chairman of CBS, Inc.
A cum laude graduate of Smith College and a graduate of Columbia Business School, she is a Business Leadership Center Instructor at Southern Methodist University's Cox School of Business where she teaches "Communication as a Strategic Business Tool," "Influencing Through the Power of Storytelling" and "Humor as a Leadership Tool." Merrie speaks on these topics and more to companies and associations in virtually every industry.
Merrie has a unique background in media, government, politics, business and entertainment. She is a pioneer in communication theory, executive training and coaching. Spaeth is acknowledged as one of the most influential communication counselors in the world.
Merrie has coached thousands of executives who want to become more effective communicators, improve their presentation skills and ultimately expand their leadership capabilities. She gives clients a proven approach to communication and teaches them how to structure remarks and presentations to take their careers to a higher level. Her clients include Fortune 500 C-suite executives who have adopted the Spaeth approach for themselves and their global organizations as well as entrepreneurs, academic gurus, politicians and many others.
Merrie was a White House Fellow assigned to FBI Director William Webster. She then served two years as director of public affairs for the Federal Trade Commission, and in 1983, President Reagan appointed her as director of media relations at the White House where she introduced satellite interviews and created the electronic White House News Service. In 1987, she founded Spaeth Communications, Inc., which provides strategic communication counseling and training for a wide range of individuals, companies and institutions.
Merrie writes regularly on timely communication topics, and her columns have been collected into two books, "Marketplace Communication" and "Words Matter." Her most recent book, "You Don't Say!" collects some of the most recent examples from her popular monthly BIMBO memo. Merrie also had a career in acting, beginning with a starring role in "The World of Henry Orient" with Peter Sellers and Angela Lansbury. She later became a speechwriter for the legendary William S. Paley, founder and chairman of CBS, Inc.
A cum laude graduate of Smith College and a graduate of Columbia Business School, she is a Business Leadership Center Instructor at Southern Methodist University's Cox School of Business where she teaches "Communication as a Strategic Business Tool," "Influencing Through the Power of Storytelling" and "Humor as a Leadership Tool." Merrie speaks on these topics and more to companies and associations in virtually every industry.
Communication as a Strategic Business Tool
Being a good communicator is more than telling people what you think they need to know. This speech looks at the ways your target audience accesses information and how you can influence and enlist them with your message. You'll learn why it's critical to share a consistent message and how you can get others to pick up and repeat your words.
Persuasive Presentation Skills
In the world of public speaking, the bar has been raised. While it's important to be credible and knowledgeable, your listeners also expect you to be interesting, exciting and motivating. Persuasive Presentations teaches you how to accomplish all of this and more. Participants receive individual benchmarks and a plan of action for skills improvement. We introduce you to tools that advance your speeches and move your presentations to the next level. Need to field questions after your...
Mastering the Media
Knowing a lot about the subject matter does not make you a qualified spokesperson.
Mastering the Media prepares participants for every type of media encounter: proactive or reactive, local or national, television or print. Using Spaeth's Influence Model™ and methodology, participants will learn how to control interviews and influence which quotes a reporter chooses. The training also includes a look at the implications of social media and what those mean to you as a...
Communication as a Strategic Business Tool
Being a good communicator is more than telling people what you think they need to know. This speech looks at the ways your target audience accesses information and how you can influence and enlist them with your message. You'll learn why it's critical to share a consistent message and how you can get others to pick up and repeat your words.
Humor as a Leadership Tool
What's funny, and why should a manager or executive care? As one of our most popular offerings, this course demonstrates humor in its many forms and how it can be used as a leadership tool, a motivational technique and an important way to pace meetings and presentations. For a lucky few, humor comes naturally. The rest of us have to learn how to use it. This session also addresses the appropriate use of humor and what not to do.
Influencing Through the Power of Storytelling
What's old is new, again! The ancient art of storytelling is enjoying a revival as a way to differentiate your company. This session includes state-of-the-art examples of how leading companies and organizations are using anecdotes and testimonials to enhance the brand, build a common culture and model desired behavior.
Leadership Skills
Merrie Spaeth will give you ammunition to answer "yes" to all of the following questions: Does your staff quote you to others? Can you summarize what makes your company or products different or worthwhile? Do you know how to use humor to defuse a hostile situation? Are you ready to meet the press? Do you have courage? In today's world, top business and organization executives have been saturated with new demands. They are told they must be leaders, not just managers, not just coaches; they...
