Mac McIntosh
CBC
RI, USM. H. (Mac) McIntosh specializes in helping companies generate more business-to-business leads and close more sales using the latest marketing strategies tactics, technology, media and messaging.
As president of Mac McIntosh Incorporated, a B2B lead generation and marketing consulting firm, and as founding partner of B2B demand generation agency AcquireB2B, Mac specializes in helping companies that sell products or services to other companies, institutions, professionals or government agencies to generate more leads and close more sales using the latest strategies tactics, technology and media to:
• Generate more high-quality sales leads;
• Nurture, score and qualify leads as being sales-ready opportunities;
• Convert more leads into closed sales;
• Track and measure results and ROI.
McIntosh's clients range from small, medium and large companies in USA and Canada to some of the largest, global enterprises like Intel, Kodak, Microsoft and NEC.
McIntosh's background includes years of hands-on experience in B2B marketing, direct marketing and sales. His experience includes senior sales, marketing and corporate management positions with companies in manufacturing, media, marketing communications and marketing services.
As a teacher of graduate and undergraduate-level university and college courses, both in the USA and Europe, McIntosh also conducts dozens of B2B marketing and lead generation workshops, seminars and webinars each year for leading corporations and associations around the world.
McIntosh writes regularly for many leading marketing and business publications.
Recent accolades for McIntosh include being selected as one of the "Most Inspiring Leaders" by the Sales Lead Management Association every year since its inception.
Mac is a member of the Business Marketing Association, served multiple terms as a chapter president and as a member of its board of directors, and was awarded its Certified Business Communications designation. Mac is also a member of the International Association of Business Communicators, the American Marketing Association, Sales and Marketing Executives International, the Sales Lead Management Association, the American Society of Training and Development and the National Speakers Association.
M. H. (Mac) McIntosh specializes in helping companies generate more business-to-business leads and close more sales using the latest marketing strategies tactics, technology, media and messaging.
As president of Mac McIntosh Incorporated, a B2B lead generation and marketing consulting firm, and as founding partner of B2B demand generation agency AcquireB2B, Mac specializes in helping companies that sell products or services to other companies, institutions, professionals or government agencies to generate more leads and close more sales using the latest strategies tactics, technology and media to:
• Generate more high-quality sales leads;
• Nurture, score and qualify leads as being sales-ready opportunities;
• Convert more leads into closed sales;
• Track and measure results and ROI.
McIntosh's clients range from small, medium and large companies in USA and Canada to some of the largest, global enterprises like Intel, Kodak, Microsoft and NEC.
McIntosh's background includes years of hands-on experience in B2B marketing, direct marketing and sales. His experience includes senior sales, marketing and corporate management positions with companies in manufacturing, media, marketing communications and marketing services.
As a teacher of graduate and undergraduate-level university and college courses, both in the USA and Europe, McIntosh also conducts dozens of B2B marketing and lead generation workshops, seminars and webinars each year for leading corporations and associations around the world.
McIntosh writes regularly for many leading marketing and business publications.
Recent accolades for McIntosh include being selected as one of the "Most Inspiring Leaders" by the Sales Lead Management Association every year since its inception.
Mac is a member of the Business Marketing Association, served multiple terms as a chapter president and as a member of its board of directors, and was awarded its Certified Business Communications designation. Mac is also a member of the International Association of Business Communicators, the American Marketing Association, Sales and Marketing Executives International, the Sales Lead Management Association, the American Society of Training and Development and the National Speakers Association.
