Kenneth Banks
- Ken brings over 30 years of retail branding and marketing experience to his consulting and presentations business. At the urging of many of his contacts in the retail marketing industry, Ken has focused his energies on helping retailers, media organizations, and advertisers develop brand strategies and programs to better position themselves with today's changing customers.
- Additionally, he continues to be in demand for speaking engagements on a variety of marketing and advertising topics at major meetings and conferences around the country. Ken's experience includes senior marketing positions with Procter & Gamble, Dayton-Hudson, Robinson's, Eckerd Drugs, Circuit City, Doner, and PetsMart. For Ken, creativity has always been a priority, which paid off with Advertising Age Award for top TV retail commercial, Clio finalist twice, Retail Advertising Conference awards for both radio and TV, and National Association of Drug Stores awards.
- His essays have been published in retail books from ICSC and RAMA, as well as in the Arthur Anderson Retailing Issues Letter. He is past vice president of the Tampa Advertising Federation; winner of the AAF Silver Medal; and serves on the executive committee of the Retail Advertising and Marketing Association in Chicago. He received national recognition with his induction into the Retail Advertising Hall of Fame (1990) and the award of the Television Bureau's first national award for Innovation in Retail Television Advertising (1994). He is author of a monthly blog, What's Branding Got to Do With It? (www.kenbanks.com/blog)) with commentary on recent trends in consumer marketing and branding. He is a contributing author to the book Marketing Magic from Insight Publishing.
- Ken also recently teamed with another NSA speaker, Robyn Winters, to form Brain Branding™, a revolutionary program that merges brand strategy development with whole brain thinking. Their book was published in late 2011 and is available on Amazon and Kindle. the Manual for BrainBranding is also finished and available as well. He and Robyn also are contributing authors to the NSA book SPEAK MORE which was published last year and is available at Amazon as well.
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At the June 2010 National Speakers Association-Central Florida meeting, Ken was awarded the George Morrissey Lifetime Achievement Award which is awarded by to a member of the chapter whose achievements as a professional speaker are meritorious. Thanks to the chapter for its recognition and to George Morrissey for his inspiration.
- Ken brings over 30 years of retail branding and marketing experience to his consulting and presentations business. At the urging of many of his contacts in the retail marketing industry, Ken has focused his energies on helping retailers, media organizations, and advertisers develop brand strategies and programs to better position themselves with today's changing customers.
- Additionally, he continues to be in demand for speaking engagements on a variety of marketing and advertising topics at major meetings and conferences around the country. Ken's experience includes senior marketing positions with Procter & Gamble, Dayton-Hudson, Robinson's, Eckerd Drugs, Circuit City, Doner, and PetsMart. For Ken, creativity has always been a priority, which paid off with Advertising Age Award for top TV retail commercial, Clio finalist twice, Retail Advertising Conference awards for both radio and TV, and National Association of Drug Stores awards.
- His essays have been published in retail books from ICSC and RAMA, as well as in the Arthur Anderson Retailing Issues Letter. He is past vice president of the Tampa Advertising Federation; winner of the AAF Silver Medal; and serves on the executive committee of the Retail Advertising and Marketing Association in Chicago. He received national recognition with his induction into the Retail Advertising Hall of Fame (1990) and the award of the Television Bureau's first national award for Innovation in Retail Television Advertising (1994). He is author of a monthly blog, What's Branding Got to Do With It? (www.kenbanks.com/blog)) with commentary on recent trends in consumer marketing and branding. He is a contributing author to the book Marketing Magic from Insight Publishing.
- Ken also recently teamed with another NSA speaker, Robyn Winters, to form Brain Branding™, a revolutionary program that merges brand strategy development with whole brain thinking. Their book was published in late 2011 and is available on Amazon and Kindle. the Manual for BrainBranding is also finished and available as well. He and Robyn also are contributing authors to the NSA book SPEAK MORE which was published last year and is available at Amazon as well.
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At the June 2010 National Speakers Association-Central Florida meeting, Ken was awarded the George Morrissey Lifetime Achievement Award which is awarded by to a member of the chapter whose achievements as a professional speaker are meritorious. Thanks to the chapter for its recognition and to George Morrissey for his inspiration.
Increasing your target market with BrainBranding.
- Increasing your target market with BrainBranding.
Expand your brand’s appeal to more target customers by understanding their thinking and buying styles. Not everyone looks for the same benefits from you store or products even if they fit your specific target market criteria. Learn how to increase your market share and defend against your competitors by using a revolutionary process to identify...
Four Steps to Differentiating your Store from the Big Chains
- Four Steps to Differentiating your Store from the Big
In this interactive workshop for smaller, independent retailers, the attendees will not only learn the importance of differentiating their stores in today’s competitive marketplace, but they will also get started with the process of developing their store’s brand and determine their marketing needs that they can implement when they return to their stores the following day. Specifically, this ...
WHAT SUCCESSFUL STORES HAVE IN COMMON
- WHAT SUCCESSFUL STORES HAVE IN COMMON ...
HOW TO REACH CUSTOMERS WHO DON'T READ YOUR ADS¿¿¿
- HOW TO REACH CUSTOMERS WHO DON'T READ YOUR ADS¿¿¿
Location. Location. Location. Convenience may be important, but what if the competition is just as close to the customer. Sale. Sale. Sale. Customers always look for a lower price but you can’t beat the competition every day to every customer. Selection. Selection. Selection. Customers want to be able to find what they are looking for...
