ROBERT B. CIALDINI, Ph.D
Influence, Negotiation, Sales, Marketing, Management, Leadership, Communication
Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say "Yes" to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.
His books, including Influence and Pre-Suasion, have sold more than seven-million copies in 44 different languages.
Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as "The Godfather of Influence".
Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.
In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.
Dr. Cialdini is President and CEO of INFLUENCE AT WORK.
His clients include: Microsoft, Cisco Systems, Kimberly-Clark Corporation, Bayer, KPMG, AstraZeneca, Twitter, MDRT, Merrill Lynch, Nationwide Insurance, Prudential, Kimberly-Clark, Harvard University - Kennedy School, The Weather Channel, NATO, Novo Nordisk, RE/MAX, Wells Fargo, SXSW, Blue Cross Blue Shield, BAE Systems, Northwest Mutual, World Economic Forum, World Knowledge Forum, Allianz, SAP, Gartner, Sutter Health, MENSA, Pacific Life Insurance, London Business Forum, Thomson Reuters, Ogilvy and London School of Economics
Media coverage of Dr. Cialdini and his research include: Dateline NBC, CNBC, CNN, ABC, PBS, the Washington Post, On Wall Street, Forbes Magazine, Business Week, the Chicago Tribune, the Los Angeles Times, USA Today, The New York Times, Harvard Business Review and Fortune Magazine.
ROBERT B. CIALDINI, Ph.D
Influence, Negotiation, Sales, Marketing, Management, Leadership, Communication
Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say "Yes" to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.
His books, including Influence and Pre-Suasion, have sold more than seven-million copies in 44 different languages.
Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as "The Godfather of Influence".
Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.
In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.
Dr. Cialdini is President and CEO of INFLUENCE AT WORK.
His clients include: Microsoft, Cisco Systems, Kimberly-Clark Corporation, Bayer, KPMG, AstraZeneca, Twitter, MDRT, Merrill Lynch, Nationwide Insurance, Prudential, Kimberly-Clark, Harvard University - Kennedy School, The Weather Channel, NATO, Novo Nordisk, RE/MAX, Wells Fargo, SXSW, Blue Cross Blue Shield, BAE Systems, Northwest Mutual, World Economic Forum, World Knowledge Forum, Allianz, SAP, Gartner, Sutter Health, MENSA, Pacific Life Insurance, London Business Forum, Thomson Reuters, Ogilvy and London School of Economics
Media coverage of Dr. Cialdini and his research include: Dateline NBC, CNBC, CNN, ABC, PBS, the Washington Post, On Wall Street, Forbes Magazine, Business Week, the Chicago Tribune, the Los Angeles Times, USA Today, The New York Times, Harvard Business Review and Fortune Magazine.
INFLUENCE DURING TIMES OF UNCERTAINTY
In today's uncertain environment, effective and ethical influence is necessary, pertinent, and now, more than ever, vital to success.
During this profound presentation, Dr. Robert Cialdini briefly reviews the six research-based universal principles of influence. He then focuses on those principles which are most effective under conditions of uncertainty. Those who learn how to apply these principles gain powerful leverage to bring about positive and lasting change in others, both...
INFLUENCE: THE ULTIMATE POWER TOOL
Dr. Robert Cialdini, author of the groundbreaking book, Influence, is your guide, translating the scientific research into practical business applications. His widely acclaimed studies are highly instructive to those who want to be more influential.
Weaving compelling stories with evidence-based statistics makes this program memorable and immediately applicable. Here, Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward "yes."...
PRE-SUASION: OPENING THE DOOR TO PERSUASION
What separates ordinary communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on...
THE POWER OF UNITY
This unique presentation explores what scientific research demonstrates about the ability of certain relationships to facilitate our goals. Dr. Cialdini skillfully interprets the implications of these relationships both inside and outside the organization.
Audience members learn the answers...
THE SMALL BIGs OF SUCCESSFUL SOCIAL INFLUENCE
Since publishing multiple books on the topic, Dr. Cialdini has been frequently asked to speak to audiences about the principles of persuasion that scientific research indicates are most likely to spur others to change. In those presentations, something has emerged that invariably captures audience attention to a remarkable degree.
If, while describing one or another of these psychological principles, Dr. Cialdini says, "Now, I'm going to give you something really small that you can do...LEADERSHIP THROUGH THE POWER OF PERSUASION
It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.
As such, it is important...
6 recommend Robert
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On-Site
N.N.
If you have a choice, don't miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can't get elsewhere.
The Alexander Group
On-Site
G.T., Senior VP, The Alexander Group
Our Fortune 1000 executive attendees embraced Dr. Cialdini's thought-provoking principles and scored him in the top percentile of speakers at the Alexander Group's Annual Chief Sales Executive Forum. That's significant given our discerning audience who set the bar consistently high!
Denk Producties
On-Site
H.J., Denk Producties
Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and 'pleasantly confronting'. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini's highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.
The Tom Peters Group
On-Site
T.P., The Tom Peters Group
Bob Cialdini is the most brilliant student of influence and negotiation I've encountered. If everything were on the line in a negotiation, I can't think of anyone I'd rather have advising me.
Team Health
On-Site
T.W.Y., Team Health
We were impressed with Dr. Cialdini's quick grasp of both our company and the highly complex health care industry. His extensive knowledge in the field of persuasion allowed him to provide us with tangible actions we could take to enhance our marketing materials and help differentiate us from our competitors.
On-Site
K.P.
Dr. Cialdini's ability to make the science of Influence understandable and immediately useable is only exceeded by his contagious knowledge and passion for the subject











