Patrick Goodness
PhD. Equiv.
WI, COSTA RICAPatrick Goodness is one of the most recognized names in the global healthcare, wellness and medical marketing industry. Healthcare and wellness organizations from around the world rely on Patrick for insightful marketing consultation, marketing planning and international public relations services. Patrick’s results-driven approach to marketing has helped hospitals, medical centers, wellness centers, medical practices, dental offices and medical organizations around the world transform their brand and dramatically increase sales and profitability.
Experience
As CEO of The Goodness Company, Global Healthcare & Medical Tourism Marketing, Patrick has earned the confidence and repeat business of some of the worlds’ top healthcare organizations. Patrick offers a wide spectrum of marketing and public relations consulting services focused on building powerful branding and dramatically increasing sales. Patrick’s extensive healthcare marketing experience, his global network of clients and colleagues, and his ability to build and deliver valuable marketing concepts and tools that generate significant results are the reason for his popularity and his leadership in global healthcare and wellness marketing.
Global Experience:
As CEO of The Goodness Company, Patrick has executed project work in more than 45 countries on five continents, with experience in global marketing, advertising, public relations, video marketing, internet marketing and more. Goodness is recognized for his strategic healthcare marketing planning services that position his clients to succeed in a competitive global environment. Healthcare and wellness organizations around the world trust Patrick with critical healthcare marketing, public relations and branding projects.
Goodness’ multi-cultural, multi-national experience, paired with his hands-on approach to healthcare and medical tourism marketing and public relations has positioned The Goodness Company as a leader in domestic and international healthcare marketing.
Patrick is recognized globally for his work in the following areas:
- Healthcare Marketing
- Healthcare Destination Branding
- Medical & Dental Practice Branding
- Medical Tourism Marketing
- Wellness Tourism Marketing
- International Healthcare Public Relations
- Social Media Marketing
- Relationship Marketing
- Video Marketing
Global Healthcare Media Consultant
Goodness has been sourced and published in regional and national newspapers, magazines and online media including the New York Times, Washington Post, Dallas Morning News, Chicago Tribune, the Economist, Newsweek, US News & World Report, Latitudes, Delta Sky, Medical Tourism Magazine and more.
Goodness is a marketing consultant with Fox Business News, CNN and CBS and is a contributing author of Achieving Customer Mindshare Through Advertising (2007: Aspatore Books)
Patrick Goodness is one of the most recognized names in the global healthcare, wellness and medical marketing industry. Healthcare and wellness organizations from around the world rely on Patrick for insightful marketing consultation, marketing planning and international public relations services. Patrick’s results-driven approach to marketing has helped hospitals, medical centers, wellness centers, medical practices, dental offices and medical organizations around the world transform their brand and dramatically increase sales and profitability.
Experience
As CEO of The Goodness Company, Global Healthcare & Medical Tourism Marketing, Patrick has earned the confidence and repeat business of some of the worlds’ top healthcare organizations. Patrick offers a wide spectrum of marketing and public relations consulting services focused on building powerful branding and dramatically increasing sales. Patrick’s extensive healthcare marketing experience, his global network of clients and colleagues, and his ability to build and deliver valuable marketing concepts and tools that generate significant results are the reason for his popularity and his leadership in global healthcare and wellness marketing.
Global Experience:
As CEO of The Goodness Company, Patrick has executed project work in more than 45 countries on five continents, with experience in global marketing, advertising, public relations, video marketing, internet marketing and more. Goodness is recognized for his strategic healthcare marketing planning services that position his clients to succeed in a competitive global environment. Healthcare and wellness organizations around the world trust Patrick with critical healthcare marketing, public relations and branding projects.
Goodness’ multi-cultural, multi-national experience, paired with his hands-on approach to healthcare and medical tourism marketing and public relations has positioned The Goodness Company as a leader in domestic and international healthcare marketing.
Patrick is recognized globally for his work in the following areas:
- Healthcare Marketing
- Healthcare Destination Branding
- Medical & Dental Practice Branding
- Medical Tourism Marketing
- Wellness Tourism Marketing
- International Healthcare Public Relations
- Social Media Marketing
- Relationship Marketing
- Video Marketing
Global Healthcare Media Consultant
Goodness has been sourced and published in regional and national newspapers, magazines and online media including the New York Times, Washington Post, Dallas Morning News, Chicago Tribune, the Economist, Newsweek, US News & World Report, Latitudes, Delta Sky, Medical Tourism Magazine and more.
Goodness is a marketing consultant with Fox Business News, CNN and CBS and is a contributing author of Achieving Customer Mindshare Through Advertising (2007: Aspatore Books)
Healthcare Relationship Marketing: Building Sales by Building Relationships
Healthcare Relationship Marketing: Building Sales by Building Relationships
The foundation of long-term healthcare and wellness business development is relationship marketing. There are three fundamental steps to achieve a desired relationship with a potential patient or customer.
- KNOW: In marketing, your goal is to help your potential patient/customer come to KNOW you.
- LIKE: Once your potential patient/customer knows you, you must help them try to...
Healhcare Branding & Sales Basics
How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and like you. Trust cannot be purchased. It must be earned.
How do you earn trust from potential patients? Branding and Relationship Development.
Branding:
Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to...
Healthcare Public Relations: How to Become a Story Teller for Your Company
Public relations is the art of story-telling.
Before the internet; before television and radio; and before magazines, newspapers and books…there was story-telling.
Even today in the age of rapid-fire media, nothing attracts more attention than a good story. Stories connect us to the world around us and help us make sense of important information and lessons.
Effective public relations is rooted in telling engaging, interesting stories about your...
Medical Tourism Marketing: Marketing to Win!
Thsi lecture discusses the most important factors for successful medical tourism marketing:
1. Branding
2. Website Development
3. Target Marketing
4. Content Marketing
5. SEO Marketing
6. Video Marketing
7. Public Relations
This is one of Patrick Goodness' most popular lectures, as it covers the basics of marketing in a concise 60 minute talk. Additional breakout sessions are available on any of the specifc topics.
