Bill Baird
Bill Baird is a leading expert in subscription marketing and audience development for Internet content publishers. His consulting practice specializes in increasing visitor conversion rates and lifetime value using emerging and existing industry best practices.
He is also the creator of SPARKwatch, a private industry intelligence service which identifies emerging website marketing best practices before they are widely known.
His clients include The Motley Fool, Consumerreports.org, NetDetective.com and EdWeek.org.
He is also a popular speaker and writer, appearing in over 40 conferences and seminars.
His columns have appeared in publications such as Target Marketing and Circulation Marketing Magazines, as well as being quoted in numerous newsletters and books.
Prior to starting his consulting practice in 2000, he was a marketing executive for numerous leading American brands. Continuous Service Marketing Director for The Synapse Group, now the largest agency provider of magazine subscriptions in America.
Before joining Synapse, he served as Direct Marketing Director at Intuit, where he oversaw all direct marketing for TurboTax, America’s leading tax preparation software.
Prior to joining Intuit, he was Associate Subscription Director at Ziff Davis Media, overseeing all Renewals, Billing and Media marketing for 7 magazines.
He also oversaw expansive growth as an executive at American Express, Time Inc. Magazines and the Fidelity Investments Publishing Group.
Bill Baird is a leading expert in subscription marketing and audience development for Internet content publishers. His consulting practice specializes in increasing visitor conversion rates and lifetime value using emerging and existing industry best practices.
He is also the creator of SPARKwatch, a private industry intelligence service which identifies emerging website marketing best practices before they are widely known.
His clients include The Motley Fool, Consumerreports.org, NetDetective.com and EdWeek.org.
He is also a popular speaker and writer, appearing in over 40 conferences and seminars.
His columns have appeared in publications such as Target Marketing and Circulation Marketing Magazines, as well as being quoted in numerous newsletters and books.
Prior to starting his consulting practice in 2000, he was a marketing executive for numerous leading American brands. Continuous Service Marketing Director for The Synapse Group, now the largest agency provider of magazine subscriptions in America.
Before joining Synapse, he served as Direct Marketing Director at Intuit, where he oversaw all direct marketing for TurboTax, America’s leading tax preparation software.
Prior to joining Intuit, he was Associate Subscription Director at Ziff Davis Media, overseeing all Renewals, Billing and Media marketing for 7 magazines.
He also oversaw expansive growth as an executive at American Express, Time Inc. Magazines and the Fidelity Investments Publishing Group.
