Gerard Braud

Gerard Braud

CSP, Fellow IECLA, US
"When It Hits the Fan" - Effective Communications for Critical Times

Gerard Braud (Jared Bro) is the guy people call "When It Hits the Fan."

Gerard continually proves that audiences can still laugh while covering a serious topic like crisis communications or dealing with the media. Your audience benefits from his 15 year career as a TV reporter (you may have seen him on CNN, NBC, CBS, The BBC, or The Weather Channel) and his 30 years as a crisis communications expert helping leaders on 5 continents.


His experiences also led him to become the Founder of the software company SituationHub.com. Through years of development, Gerard has invented a system that can automatically write a news release in only 3 to 5 minutes. By comparison, most companies take 3 to 5 HOURS to do what he has automated.


Gerard is widely regarded as an expert in writing Crisis Communications Plans, Media Training for spokespeople, and Employee Communications during a crisis. A key to his success is identifying specific leadership behaviors that mean the difference between success and failure during critical times.


He is also an author and a Certified Speaking Professional (CSP) with the National Speakers Association.


Topics include:

  • Leadership When "It" Hits the Fan
  • Media Relations When "It" Hits the Fan
  • Social Media When "It" Hits the Fan
  • Weathering the Storm - Crisis Communications in Disasters
  • Don't Talk to the Media Until... Secrets You Need to Know Before You Open Your Mouth to a Reporter (Based on his book by the same title)

Gerard Braud (Jared Bro) lives in New Orleans, Louisiana

Gerard Braud (Jared Bro) is the guy people call "When It Hits the Fan."

Gerard continually proves that audiences can still laugh while covering a serious topic like crisis communications or dealing with the media. Your audience benefits from his 15 year career as a TV reporter (you may have seen him on CNN, NBC, CBS, The BBC, or The Weather Channel) and his 30 years as a crisis communications expert helping leaders on 5 continents.


His experiences also led him to become the Founder of the software company SituationHub.com. Through years of development, Gerard has invented a system that can automatically write a news release in only 3 to 5 minutes. By comparison, most companies take 3 to 5 HOURS to do what he has automated.


Gerard is widely regarded as an expert in writing Crisis Communications Plans, Media Training for spokespeople, and Employee Communications during a crisis. A key to his success is identifying specific leadership behaviors that mean the difference between success and failure during critical times.


He is also an author and a Certified Speaking Professional (CSP) with the National Speakers Association.


Topics include:

  • Leadership When "It" Hits the Fan
  • Media Relations When "It" Hits the Fan
  • Social Media When "It" Hits the Fan
  • Weathering the Storm - Crisis Communications in Disasters
  • Don't Talk to the Media Until... Secrets You Need to Know Before You Open Your Mouth to a Reporter (Based on his book by the same title)

Gerard Braud (Jared Bro) lives in New Orleans, Louisiana

Leadership When "It" Hits the Fan

Leaders are tested most in tough times. When a crisis hits, they are judge on their effective response and their effective communications with the media, employees, customers and other stakeholders.

Leadership When "It" Hits the Fan introduces a clear sunny day strategy for how leaders will respond and communicate on their darkest day. The program provides a clear set of action items for each attendee. It also identifies the most common mistakes leaders make during a crisis with...

LeadershipEntertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / Funny

Social Media When "It" Hits the Fan

Social media may be shiny and new, but when "it" hits the fan, each organization must decide if social media is a friend or foe.


Gerard Braud (Jared Bro) challenges conventional wisdom in this fun, entertaining, audience participation presentation.

Social MediaEntertainment-basedAudience ActivityEducational / InformativeInspirational / Life-changingHumorous / Funny

Don't Talk to the Media Until... Secrets You Need to Know Before You Open Your Mouth to a Reporter

Talking is easy, but saying the right thing is hard... especially when you are talking to the media.

In this keynote, Gerard Braud (Jared Bro) shares insider secrets that only reporters know. He opens the playbook to help your spokespeople communicate more effectively with the media in good times and bad.

Gerard has appeared on TV more than 5,000 times and has been quoted in more than 500 publications around the world. He has been seen as a reporter and as a guest on CNN,...

Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / FunnyAdvertising

Weathering the Storm

Why do CNN and The Weather Channel air live reports from Gerard Braud before reports from their own correspondents? You'll learn his secrets and how they can help your organization.

Social media and technology are changing the way the world communicates. Natural disasters are just one example of times when the average "Joe" on the street is often giving more information about an event than official sources such as government agencies, electric companies, hospitals and companies...

Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changingHumorous / FunnyCommunication