Hank Cardello
NC, US
Food Executive Turned Anti-Obesity Advocate and Authority on Responsible Capitalism.
Henry J. (Hank) Cardello is chief executive officer of 27º North (www.27degNorth.com), an advisory firm that helps corporations identify profit and market opportunities while solving major social problems, such as obesity, and the author (with Doug Garr) of Stuffed: An Insider’s Look at Who’s (Really) Making America Fat (Ecco). For over three decades, Cardello was an executive at some of the world’s largest food and beverage companies, including positions as president of Sunkist Soft Drinks, Inc., vice president of marketing for Canada Dry, director of marketing for Coca-Cola USA, and brand manager for Anheuser-Busch and General Mills. Most recently, he served as Chief Executive Officer for several nutritional food ingredient companies. In 2000, Cardello was identified as a “Top 10 Innovator” in the nutritional foods industry. Cardello has advised or partnered with several major food, beverage, and nutrition corporations such as Coca-Cola, Campbell Soup, Hormel Foods, Nestlé, Pillsbury, Quaker Oats, and Tropicana. He has been a featured speaker at several new business and industry forums and has served as an Executive Fellow for the American Marketing Association. He speaks frequently to corporations and at food industry conventions about fighting the problem of obesity in both responsible and profitable ways, as well as how the food industry can embrace healthier product and marketing practices to grow their businesses.
Cardello currently sits on the Board of Hormel Health Technology, LLC and acts as Chairman for Source Food Technology, Inc. He has been a director for both the National Executive Committee of the Wharton Alumni Association and the Wharton Club of Atlanta. More recently, he has sat on the Boards of Legacy Securities Corporation, an investment banking firm, and the College of Business at James Madison University. Cardello’s undergraduate degree was awarded Magna Cum Laude in materials science and metallurgy from Lehigh University, and he holds an MBA in marketing from the Wharton Graduate School, University of Pennsylvania.
Cardello concurrently serves as Chairman of the annual Global Obesity Business Forum, an initiative sponsored by the University of North Carolina at Chapel Hill. The Forum brings together senior food industry executives and world renowned nutrition scientists to advance solutions regarding the obesity crisis. Among the major global food and beverage companies participating include the Campbell Soup Company, Coca-Cola, Dr. Pepper-Snapple, Group Danone, General Mills, Kellogg’s, Kraft Foods, Nestlé, McDonald’s, and Unilever.
Cardello’s book Stuffed provides provocative viewpoints regarding how to solve the obesity crisis by highlighting how industry, regulators, the media, and consumers all contribute to the problem, and by demonstrating how the food industry can profitably do the right thing for their customer’s health. He puts forth a clear plan for making America’s food healthier. Debunking the common myth that healthier has to mean more expensive for both consumers and food companies, he outlines concrete steps that food companies can take to make their products healthier, market healthy alternatives more effectively, and insure that these alternatives enter the mainstream. The end result presents readers with a positive solution, calling on them to see that even in the face of this bleak situation the future holds a great deal of hope.Cardello currently sits on the Board of Hormel Health Technology, LLC and acts as Chairman for Source Food Technology, Inc. He has been a director for both the National Executive Committee of the Wharton Alumni Association and the Wharton Club of Atlanta. More recently, he has sat on the Boards of Legacy Securities Corporation, an investment banking firm, and the College of Business at James Madison University. Cardello’s undergraduate degree was awarded Magna Cum Laude in materials science and metallurgy from Lehigh University, and he holds an MBA in marketing from the Wharton Graduate School, University of Pennsylvania.
Henry J. (Hank) Cardello is chief executive officer of 27º North (www.27degNorth.com), an advisory firm that helps corporations identify profit and market opportunities while solving major social problems, such as obesity, and the author (with Doug Garr) of Stuffed: An Insider’s Look at Who’s (Really) Making America Fat (Ecco). For over three decades, Cardello was an executive at some of the world’s largest food and beverage companies, including positions as president of Sunkist Soft Drinks, Inc., vice president of marketing for Canada Dry, director of marketing for Coca-Cola USA, and brand manager for Anheuser-Busch and General Mills. Most recently, he served as Chief Executive Officer for several nutritional food ingredient companies. In 2000, Cardello was identified as a “Top 10 Innovator” in the nutritional foods industry. Cardello has advised or partnered with several major food, beverage, and nutrition corporations such as Coca-Cola, Campbell Soup, Hormel Foods, Nestlé, Pillsbury, Quaker Oats, and Tropicana. He has been a featured speaker at several new business and industry forums and has served as an Executive Fellow for the American Marketing Association. He speaks frequently to corporations and at food industry conventions about fighting the problem of obesity in both responsible and profitable ways, as well as how the food industry can embrace healthier product and marketing practices to grow their businesses.
Cardello currently sits on the Board of Hormel Health Technology, LLC and acts as Chairman for Source Food Technology, Inc. He has been a director for both the National Executive Committee of the Wharton Alumni Association and the Wharton Club of Atlanta. More recently, he has sat on the Boards of Legacy Securities Corporation, an investment banking firm, and the College of Business at James Madison University. Cardello’s undergraduate degree was awarded Magna Cum Laude in materials science and metallurgy from Lehigh University, and he holds an MBA in marketing from the Wharton Graduate School, University of Pennsylvania.
Cardello concurrently serves as Chairman of the annual Global Obesity Business Forum, an initiative sponsored by the University of North Carolina at Chapel Hill. The Forum brings together senior food industry executives and world renowned nutrition scientists to advance solutions regarding the obesity crisis. Among the major global food and beverage companies participating include the Campbell Soup Company, Coca-Cola, Dr. Pepper-Snapple, Group Danone, General Mills, Kellogg’s, Kraft Foods, Nestlé, McDonald’s, and Unilever.
Cardello’s book Stuffed provides provocative viewpoints regarding how to solve the obesity crisis by highlighting how industry, regulators, the media, and consumers all contribute to the problem, and by demonstrating how the food industry can profitably do the right thing for their customer’s health. He puts forth a clear plan for making America’s food healthier. Debunking the common myth that healthier has to mean more expensive for both consumers and food companies, he outlines concrete steps that food companies can take to make their products healthier, market healthy alternatives more effectively, and insure that these alternatives enter the mainstream. The end result presents readers with a positive solution, calling on them to see that even in the face of this bleak situation the future holds a great deal of hope.Cardello currently sits on the Board of Hormel Health Technology, LLC and acts as Chairman for Source Food Technology, Inc. He has been a director for both the National Executive Committee of the Wharton Alumni Association and the Wharton Club of Atlanta. More recently, he has sat on the Boards of Legacy Securities Corporation, an investment banking firm, and the College of Business at James Madison University. Cardello’s undergraduate degree was awarded Magna Cum Laude in materials science and metallurgy from Lehigh University, and he holds an MBA in marketing from the Wharton Graduate School, University of Pennsylvania.
2010