Stu Schlackman Stu Schlackman
CVP

Stu Schlackman Stu Schlackman

MBA, CSP, Top 30 Global Sales Gurus

TX, US

17 reviews

15 verified

Stu Schlackman works with sales managers who want to turn early-stage reps into consistent contributors faster. By leveraging personality-based selling and targeted coaching, he shortens ramp time, improves performance predictability, and eliminates costly mistakes that stall momentum.

17 reviews

15 verified

certified virtual presenter

Stu is the Relationship Selling Expert. He works with sales managers and their teams to take their performance to a new level. He uses his Four People Personality Tool to help salespeople understand buyer behavior. When you work with Stu you can expect your salespeople to improve their consistency in performance, shorten their sales cycle, increase their win rate with new business and improve their win ratio.


Through his various service offerings, Stu has inspired and energized individual salespersons, company sales teams, and event audiences alike to improve their effectiveness, resonate more genuinely with customers, and increase revenues.


A prolific writer, Stu has produced a series of publications, including his most recent books, The Relationship Selling Secret and Sales Sagas. He has also written Don't Just Stand There, Sell Something and his first book on personality styles Four People You Should Know.


Associations | Accomplishments

Served as President for both the National Speakers Association of North Texas for three terms and the Leadership Richardson Alumni Association.

Earned the Certified Speaking Professional (CSP) award from the National Speakers Association, the organization’s highest performance-based designation. Stu is now serving on NSA's national board of directors.

Stu has been named to the Top 30 Global Gurus in the Sales category for 2025 and 2026 and is currently #6.


Teaching

As the Business Division Chair for Dallas Christian College, taught business courses and mentored students at DCC.

Conducted sales classes at the University of Texas, Dallas as an adjunct professor.

Served as a guest speaker at Southern Methodist University and Dallas Baptist University business schools.


Advocacy

Stu was named Man of the Year in 2020 due to his ongoing advocacy for the Leukemia and Lymphoma Society.

Schlackman holds a B.S. in Mechanical Engineering from Rensselaer Polytechnic Institute and a Master of Business Administration from Kennedy Western University.

What his clients say: We highly recommend Stu to other employers who are seeking ways to strengthen their teams and boost their employees emotional intelligence and leadership Skills. Walt Smith-CEO Avenue5 Residential.


Stu's approach to personality styles has helped us build high performing sales teams where we have consistently surpassed our goals. Chuck Corbin-CEO Lexipol.


Stu's engagement with our team had a profound impact. Through his coaching, our field sales team doubled in activity and pipeline, resulting in a strong 4th quarter. Michael Kornegay-Chief Revenue Officer Omnigo Software.


Stu we appreciate your counsel and training. Our team had the best sales year in 2025 since Covid. Vennesa Valcorazao-President Kasasa.

Stu Schlackman 's Virtual Presenter Certificate

Stu is the Relationship Selling Expert. He works with sales managers and their teams to take their performance to a new level. He uses his Four People Personality Tool to help salespeople understand buyer behavior. When you work with Stu you can expect your salespeople to improve their consistency in performance, shorten their sales cycle, increase their win rate with new business and improve their win ratio.


Through his various service offerings, Stu has inspired and energized individual salespersons, company sales teams, and event audiences alike to improve their effectiveness, resonate more genuinely with customers, and increase revenues.


A prolific writer, Stu has produced a series of publications, including his most recent books, The Relationship Selling Secret and Sales Sagas. He has also written Don't Just Stand There, Sell Something and his first book on personality styles Four People You Should Know.


Associations | Accomplishments

Served as President for both the National Speakers Association of North Texas for three terms and the Leadership Richardson Alumni Association.

Earned the Certified Speaking Professional (CSP) award from the National Speakers Association, the organization’s highest performance-based designation. Stu is now serving on NSA's national board of directors.

Stu has been named to the Top 30 Global Gurus in the Sales category for 2025 and 2026 and is currently #6.


Teaching

As the Business Division Chair for Dallas Christian College, taught business courses and mentored students at DCC.

Conducted sales classes at the University of Texas, Dallas as an adjunct professor.

Served as a guest speaker at Southern Methodist University and Dallas Baptist University business schools.


Advocacy

Stu was named Man of the Year in 2020 due to his ongoing advocacy for the Leukemia and Lymphoma Society.

Schlackman holds a B.S. in Mechanical Engineering from Rensselaer Polytechnic Institute and a Master of Business Administration from Kennedy Western University.

What his clients say: We highly recommend Stu to other employers who are seeking ways to strengthen their teams and boost their employees emotional intelligence and leadership Skills. Walt Smith-CEO Avenue5 Residential.


Stu's approach to personality styles has helped us build high performing sales teams where we have consistently surpassed our goals. Chuck Corbin-CEO Lexipol.


Stu's engagement with our team had a profound impact. Through his coaching, our field sales team doubled in activity and pipeline, resulting in a strong 4th quarter. Michael Kornegay-Chief Revenue Officer Omnigo Software.


Stu we appreciate your counsel and training. Our team had the best sales year in 2025 since Covid. Vennesa Valcorazao-President Kasasa.

Stu Schlackman 's Virtual Presenter Certificate

The Sales Manager’s Edge: Turning Personality Insights into Pipeline and Profit

Format: 
60 minute keynote, 90 minute or 2 hour workshop


The Sales Manager’s Edge: Turning Personality Insights into Pipeline and Profit

Stop guessing what your prospects value—start knowing, and close faster with less resistance.

This program helps sales managers build a team that adapts to any buyer, shortens sales cycles, and increases conversion rates by aligning messaging...

Teamwork / TeambuildingBusiness GrowthSales - LeadershipEntertainment-basedEducational / Informative

The Manager’s Playbook for Team Alignment, Retention, and Revenue Growth

Format: 
60 minute keynote up to a 2 hour workshop


The Manager’s Playbook for Team Alignment, Retention, and Revenue Growth

If your team isn’t aligned, your pipeline suffers. Fix the communication—and the results follow.

This program is about turning personality differences into a competitive advantage, improving internal communication, reducing turnover, and increasing team...

SalesTeamwork / TeambuildingBusiness GrowthSales - LeadershipEntertainment-basedEducational / Informative

Negotiation Intelligence: Create Win-Win Deals That Stick

Format: 
60 minute Keynote or 90 minute Workshop


Negotiation Intelligence: Create Win-Win Deals That Stick

Stop negotiating against your customer—start building agreements that work for both sides.

This program equips sales managers to guide their teams in creating mutually beneficial outcomes, strengthening relationships while achieving strong business results.

Participants will leave...

NegotiationSalesBusiness GrowthSales - LeadershipEducational / Informative

Connect to Close: Mastering Conversations That Win Deals

In today’s sales environment, buyers don’t respond to pitches—they respond to meaningful conversations. This program equips sales professionals with the communication skills needed to build trust quickly, uncover real needs, and guide prospects toward confident decisions.


Participants will learn how to move beyond surface-level dialogue by asking powerful, strategic questions using proven frameworks like the SPIN model. The program also focuses on handling objections...

SalesAudience ActivityEducational / InformativeProfessionalism
Stu Schlackman 's Virtual Presenter Certificate

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17 recommend Stu Schlackman

Post your own verified review when you hire this speaker through eSpeakers.

Istation

On-Site

V.W., Human Resource Manager, Istation

"Stu did an exceptional job when he presented at our annual sales conference. The tools he provided have proven to be valuable for our sales team. His presentation took us to the application level where we gained deeper insight into the unique approach to take when addressing customers. We learned about ourselves and each other. And we had fun doing it!!! Thank you Stu for your time and sharing your knowledge with us. Awesome job!"

Inspiration Wealth Management

On-Site

H.J., Senior Manager, Inspiration Wealth Management
Verified @inspirewm.co.uk

I heard Stu speak at the prestigious International conference in Anaheim USA. He was informative, entertaining and an overall excellent speaker with so many ideas we can use in our business and personal lives. So many wanted to speak with him afterwards to have more of a personal insight which Stu was happy to oblige.

Rexel

On-Site

L.M., Human Resources Director, Rexel
Verified @rexelholdingsusa.com

We were pleased to have Stu Schlackman speak at our recent Area Sales Manager Division Meeting in February 2012. Stu was an engaging speaker. His presentation on the four Personality Perspectives was both entertaining and informative. Everyone walked away with new ideas on how to deal with the different personality types and, more importantly, how to motivate them. Several weeks after the session, we refer to his training in our everyday conversations. Stu left a lasting and positive impression. I would recommend Stu to any group looking for a presenter who will help break down communication barriers in the workplace.

Sykes Enterprises

On-Site

L.Z., Executive Vice President Global Markets, Sykes Enterprises
Verified @sykes.com

Stu was an exceptional speaker and motivated our entire Global Sales Organization. His insight to individual’s personalities was both interesting and right on target. His book and concept “Four People You Should Know” was a big hit at our conference. Following are several of the comments received from the attendees. “Thought provoking.” “A great model for client segmentation, and easy to use.” “The method is very impressive, practical and meaningful.” “Information was fantastic, session was invaluable for building camaraderie, and knowing how to appeal to different types of people.” “Stu was a great speaker, and the topic will be valuable in improving my selling skills and approach to customers.” “Content can be used in our day to day sales efforts.”

Million Dollar Roundtable

On-Site

R.H., Certified Financial Planner, Million Dollar Roundtable
Verified @cwfs.net.au

" I saw Stu Schlackman speak at MDRT In Anaheim where he presented to approx 1000 members and received an outstanding response from everyone in the room. Stu's presentation style is both entertaining and very informative.Stu received a lot of questions following his presentation which is always a great sign that the audience were engaged and wanting more. I would welcome the opportunity to attend a longer workshop/presentation from Stu and I look forward to reading his book."

Westin Hotels

On-Site

A.G., Business and Leisure Travel Sales Manager, Westin Hotels
Verified @westin.com

“…the speaker was fantastic!” “Excellent session, Stu was a lively, enjoyable speaker who presented his material in an interesting & compelling manner.” “This seminar is helpful to anyone who works with a team, or sells anything. I plan to share his material with my company.” “Stu’s presentation helped me understand human behavior even more; which will help me in my personal & professional life.” “It was truly a gift in learning this new information & taking the test from Stu’s book has become a hit in my office.”

North Shore Child and Family Guidance Center

On-Site

A.M., CEO, North Shore Child and Family Guidance Center

Your workshop on the Four People You Should Know was extraordinary. It was widely acclaimed by our staff members who operate at every level of the organization including, top administrators, program supervisors, mental health practitioners; as well as our support, financial, operations, human resources and development staff. It takes a master educator and communicator to appeal to such a diverse group of people. By engaging the group in a highly interactive and fun learning process, you enabled them to become co-creators in deconstructing and simplifying an invaluable approach for understanding human behavior and emotional intelligence. Your lively mini-lectures, colorful visual aids and infectious sense of humor helped our entire staff to understand how to better sustain a healthy organizational life through deeper self-understanding and improved communication skills.

Avnet Computer, Inc.

On-Site

J.S., Vice President of Financial Operations, Avnet Computer, Inc.
Verified @avnet.com

Thank you very much for putting together and presenting an excellent workshop for Avnet, Inc., on personalities and how they can impact our success and ability to excel in the marketplace! Our participants in the workshop, which included Sales, Supply Chain, and Finance, all came away excited about their new perspectives regarding the importance of understanding human behavior and how relationships are a key ingredient to effective selling, as well as improving customer service and effectiveness within support operations such as Finance and Supply Chain. We appreciate the long standing relationship with you and your leadership in this area. Your personal speaking ability, workshop content and professional publications such as, “Four People You Should Know”, are all outstanding!

Big Brothers Big Sisters

On-Site

W.H., VP, Recruitment and Customer Service, Big Brothers Big Sisters
Verified @bbbstx.org

I have been singing your praises all over the agency since Monday. I had a very strong personal reaction of, “OMG, this is the best Sales/Personality Training that I have ever attended…and I have sat through a bunch of them. But since Monday I have gotten such glowing feedback from everyone that I have talked to about your training session. Please use me as a testimonial for future business. I’m a Stu Schlackman fan.

Todd Cohen Speaking and Training

On-Site

T.C., President, Todd Cohen Speaking and Training
Verified @toddcohen.com

“Stu is a terrific, experienced and a very trustworthy speaker! He brings humor, amazing experiences and credibility to the world of sales and helping sales people get better and being excellent at what they do. His ability to deliver this content is fun to listen to and loaded with takeaways”

ADT Security Services

On-Site

C.T., Sales Manager, ADT Security Services
Verified @adt.com

I wanted to let you know how powerful your training was. I have surveyed my teams and they were blown away. â????Best training everâ???? is the common theme. You gave us an incredible insight into our own behaviors and make up. Equipped with this knowledge we are in s better position to help our customers achieve their goals which in turn helps us achieve ours. Thank you for everything. I look forward to have you come back out again.

Silpada Designs

On-Site

M.F., Field Training Team Lead, Silpada Designs
Verified @silpada.com

So grateful you and Scott presented at the Silpada National Conference. I think your workshops were incredibly successful-great feedback! Iâ????m anxious to finish your book-itâ????s so interesting to confirm what my momâ????s been telling me my whole life! Wishing you continued success and hope to see you again!

JumpBunch, Inc.

On-Site

J.S.J., VP of Operations, JumpBunch, Inc.
Verified @jumpbunch.com

Itâ????s easy to find a speaker that will inspire you for a moment in time. However, long term, motivation is only as good as the tools you have to support it. This is where Stu separates himself. For our annual conference of franchise owners, we wanted to give them a truly valuable presentation that would not be forgotten within a few hours. Stu did his homework to learn about us ahead of time, arrived early enough to interact with us before his workshop, and then made the time he had with us count with engaging, enlightening, and invaluable insight into what makes us all individuals. The books and reference materials he included were truly appreciated as an ongoing connection to the message. There is not a doubt in my mind that the conversation he started with us will continue for years to come and go in many different directions for each of our attendees. We cannot recommend Stu highly enough.

NAIFA St. Louis

On-Site

J.H., Executive Director, NAIFA St. Louis
Verified @sbcglobal.net

On behalf of NAIFA-St. Louis, thank you for sharing your excellent presentation. The group thoroughly enjoyed your comments and we've received excellent feedback. Quality presentations like yours are an important part of the member benefits and help to improve the membership experience. Thank you again for the nice visit, great presentation and your continued support.

Independence Title, Dallas, Texas

On-Site

L.L., VP for Independence Title, Independence Title, Dallas, Texas
Verified @yahoo.com

I met Stu 11 years ago as he was leaving a highly successful and stressful corporate position to begin speaking, training and coaching. He was such a gift. Stu helped me in training a sales team to identify communication techniques in dealing with the 4 personality styles and modeling targeted presentation skills.Teaching me to be a better leader and speaker was the surprising by product of his sessions with our team. Watching Stu cajole, persuade and influence his audience is such a delight. He leads from his heart with an attitude of gratitude. I would recommend Stu to anyone looking to refine or build a team in this very competitive sales industry.

Texas Senate

On-Site

J.N., Texas State Senator, Texas Senate
Verified @senate.state.tx.us

Thank you so much for your fabulous presentation at our staff retreat. Our team greatly benefited from these exercises - particularly about interacting with other personalities. Rest assured we will put this knowledge to good use as we approach the next legislative session.

DogWatch Inc.

On-Site

F.K., President, DogWatch Inc.
Verified @dogwatch.com

DogWatch Inc. is a manufacturer of electronic pet training products with worldwide distribution. We invited Stu to address our Annual Dealer Meeting. Prior to our meeting, Stu took the time to understand our business. He traveled in the field with several of our customers and tailored his presentation to our business…for our dealers. He was lively, engaging and extremely personable. A real asset to our meeting!! We have already invited Stu back for next year's annual Dealer Meeting…what higher compliment can you give!! Fred King President DogWatch Inc. www.dogwatch.com