Tom Shay
Tom Shay's experiences as a fourth-generation merchant provide him the knowledge and background to assist owners, managers, and staff with the day-to-day operation of their businesses. During the 25-plus years when Tom was part of the family business, the stores were ongoing laboratories for the management and promotional techniques that are the backbone of the information Tom now shares.
A native of Fort Smith, Arkansas, Tom’s first job was working in his grandfather's general store. Tom moved to Florida to join his parents in the family operation they had purchased in 1971. Over the next 26 years, the Shay family owned and operated three businesses. In 1997, Tom sold the business to devote full time to the development of his company, Profits Plus.
Tom’s seminars present proven and time-tried ideas on the topics of promoting, customer loyalty, business-management, target marketing, employee skills development, and financial control.
In addition to providing proven business-building ideas through his writings in over 65 trade publications, Tom has authored EZ Cashflow, a book teaching how to accurately forecast your next 12 financial sheets, How to Become the Preferred Vendor – 251 Strategies for Doing More Business With Retailers, and a series of management tip books beginning with 100 Profits Plus Ideas for Power Promoting and 100 Profits Plus Ideas for Power Managing.
As a speaker, Tom has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by fewer than 7 percent of speakers worldwide.
Tom and his wife Marilyn reside in St. Petersburg, Florida, with their twin sons Darren and Blake.
Tom Shay's experiences as a fourth-generation merchant provide him the knowledge and background to assist owners, managers, and staff with the day-to-day operation of their businesses. During the 25-plus years when Tom was part of the family business, the stores were ongoing laboratories for the management and promotional techniques that are the backbone of the information Tom now shares.
A native of Fort Smith, Arkansas, Tom’s first job was working in his grandfather's general store. Tom moved to Florida to join his parents in the family operation they had purchased in 1971. Over the next 26 years, the Shay family owned and operated three businesses. In 1997, Tom sold the business to devote full time to the development of his company, Profits Plus.
Tom’s seminars present proven and time-tried ideas on the topics of promoting, customer loyalty, business-management, target marketing, employee skills development, and financial control.
In addition to providing proven business-building ideas through his writings in over 65 trade publications, Tom has authored EZ Cashflow, a book teaching how to accurately forecast your next 12 financial sheets, How to Become the Preferred Vendor – 251 Strategies for Doing More Business With Retailers, and a series of management tip books beginning with 100 Profits Plus Ideas for Power Promoting and 100 Profits Plus Ideas for Power Managing.
As a speaker, Tom has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by fewer than 7 percent of speakers worldwide.
Tom and his wife Marilyn reside in St. Petersburg, Florida, with their twin sons Darren and Blake.
