Cliff Ennico

Believe it or not, there is a very effective way you can sell just about anything to just about anybody, and still feel good about yourself!  The key lies in understanding the two reasons anybody buys anything.  In this fast-paced, highly entertaining program, Cliff Ennico talks about the right way to size up your customers, get their attention, and make them WANT to buy from you! 

Not sure if you need a website for your business?  Not sure if you should be marketing on social media?  Not sure if you should be selling on eBay or Amazon?  What does a successful e-commerce business and an octopus have in common?  Why is selling online like driving a car in 1918? In this fast paced, highly entertaining presentation, Cliff Enniico talks about the five steps in building a successful online retail or service business. 

Everybody says you need a business plan to start a business of your own, but few people tell you exactly how to do it, or make it easy ot understand.  In this fast paced, entertaining presentation, Cliff Ennico talks about the 12 questions you need to answer to build your own business, or improve an existing small business, from "who are my customers?" (believe it or not, that's the first question) to "who are my competitors and how will I crush them?" to "where will I find the money...

In 2012, Congress passed the J.O.B.S. Act allowing startups and companies to raise capital using the "crowdfunding" method made popular by websites sucsh as kickstarter.com.  In October 2013 the Securities and Exchange Commission (SEC) handed down over 600 pages of regulations on crowdfunding.  Cliff Ennico is one of the first legal experts in the United States to put together a fast paced, entertaining presentation designed to teach entrepreneurs and business owners, step by...

It's easy to get into trouble on the Web, and social media websites such as Facebook, Twitter and LinkedIn make it even easier.  In this fast paced entertaining presentation, legal expert Cliff Ennico discusses the "do's" and "don'ts" of social media marketing for entrepreneurs, business ownres, corporate executives, employers and employees of all sizes.  Topics include:  "what should you never post online?", "when (and how) can you control what your employees are saying...

As one of America's leading small business legal and tax experts, Cliff Ennico has put together a fast-paced, entertaining presentation dealing with the most common legal and tax issues facing the small business or early-stage technology company.  Topics include:  "should you have a corporation or LLC?", "protecting your intellectual property (if you can)", "the five legal strategies that will keep you from getting sued," "when you hire your first employee," "the right way to...