Gil Robertson

Gil Robertson

Leading HIV/AIDS speaker in the Nation

Gil L. Robertson IV is not your average journalist. In the world of media and public relations marketing, he wears many hats. As a leading media consultant, Robertson is a journalist and pop culture critic with the vision to develop academic curriculums and learning tools necessary to stimulate personal growth for the masses. Most recently he’s added authorship to his repertoire.

Robertson, who received a B.A. in Political Science from Cal State Los Angeles, also serves as CEO and Founder of the 10-year old national syndicated Arts & Lifestyle column, The Robertson Treatment. The column appears in 30 newspapers across the country boasting a national readership in excess of 2 million. Mr. Robertson's byline has also appeared in a long list of publications that includes Essence, Billboard, The Source, the Los Angeles Times and the Atlanta Journal Constitution.

As a featured expert, Robertson has appeared on National Public Radio, CNN, the Tavis Smiley Show, BET and E Entertainment. He is also a growing fixture on the lecture circuit with appearances at Howard University, the University of Alabama, the University of Southern California (USC) and the National Association of Black Journalist (NABJ) to his credit.


Robertson is a member of the National Press Club, The National Association of Black Journalists, The National Academy of Recording Arts and Science, The National Academy of Television Arts and Science, The Motion Picture Academy and The Association of African American Publicists.

In 2003 Robertson founded the African American Film Critics Association (AAFCA), a body of the nation’s leading African American film critics. That same year he also established the Robertson Treatment’s Writer’s Workshop an annual journalism initiative that he presents at the Auburn Avenue Research Library in Atlanta, GA and the Schomburg Center for Research in Black Culture in New York, NY.

As an author, Robertson's debut effort was the step-by-step guide, Writing As A Tool of Empowerment, which offers tools on how to navigate the entertainment media marketplace. Additionally, he’s been a frequent contributor to The African American Almanac (Gale Press) and also contributed to the anthology Souls of My Brothers (Plume).

In December 2006, Agate Publications released Robertson’s bestselling anthology, Not in My Family: AIDS in the African American Community. Nominated for a 2006 NAACP Image Award in the Best Non-fiction category, the book features essays from a wide cross section of African Americans from politics, entertainment and religion, brought together by Robertson to share their thoughts and opinions on the HIV/AIDS crises. He is currently touring the country in support of that effort, and is at work on his next project: Family Affair: Deconstructing the African American Identity.

Gil L. Robertson IV is not your average journalist. In the world of media and public relations marketing, he wears many hats. As a leading media consultant, Robertson is a journalist and pop culture critic with the vision to develop academic curriculums and learning tools necessary to stimulate personal growth for the masses. Most recently he’s added authorship to his repertoire.

Robertson, who received a B.A. in Political Science from Cal State Los Angeles, also serves as CEO and Founder of the 10-year old national syndicated Arts & Lifestyle column, The Robertson Treatment. The column appears in 30 newspapers across the country boasting a national readership in excess of 2 million. Mr. Robertson's byline has also appeared in a long list of publications that includes Essence, Billboard, The Source, the Los Angeles Times and the Atlanta Journal Constitution.

As a featured expert, Robertson has appeared on National Public Radio, CNN, the Tavis Smiley Show, BET and E Entertainment. He is also a growing fixture on the lecture circuit with appearances at Howard University, the University of Alabama, the University of Southern California (USC) and the National Association of Black Journalist (NABJ) to his credit.


Robertson is a member of the National Press Club, The National Association of Black Journalists, The National Academy of Recording Arts and Science, The National Academy of Television Arts and Science, The Motion Picture Academy and The Association of African American Publicists.

In 2003 Robertson founded the African American Film Critics Association (AAFCA), a body of the nation’s leading African American film critics. That same year he also established the Robertson Treatment’s Writer’s Workshop an annual journalism initiative that he presents at the Auburn Avenue Research Library in Atlanta, GA and the Schomburg Center for Research in Black Culture in New York, NY.

As an author, Robertson's debut effort was the step-by-step guide, Writing As A Tool of Empowerment, which offers tools on how to navigate the entertainment media marketplace. Additionally, he’s been a frequent contributor to The African American Almanac (Gale Press) and also contributed to the anthology Souls of My Brothers (Plume).

In December 2006, Agate Publications released Robertson’s bestselling anthology, Not in My Family: AIDS in the African American Community. Nominated for a 2006 NAACP Image Award in the Best Non-fiction category, the book features essays from a wide cross section of African Americans from politics, entertainment and religion, brought together by Robertson to share their thoughts and opinions on the HIV/AIDS crises. He is currently touring the country in support of that effort, and is at work on his next project: Family Affair: Deconstructing the African American Identity.