Randall Craig
CFA, MBA, FCMC, iGP, CSP, HoF
ON, CANADANew business growth and marketing insights for service-based business leaders. Skip the theory and cut to the chase, with serial entrepreneur, 8x author (and Hall of Fame speaker) Randall Craig.
Business Growth Speaker
Randall is a serial entrepreneur, Venture Partner in a VC, coaches CEOs on scaling their business, and leads the Braintrust Professional Institute.
He shares practical advice and a unique perspective on growing your business: thought leadership, becoming a trusted advisor, marketing strategy digital strategy and AI. He shares lessons learned from building (and selling) two companies, advising over 100 organizations – from start-ups to multinationals – scale their businesses, build capacity, and address their most pressing challenges. He has written eight books (one a best seller), 600+ articles, and produces a podcast.
Randall serves on several corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame.
For over 20 years, he has been delivering keynotes, workshops, and virtual presentations with over 4000 in the audience. See www.randallcraig.com for more details.
MOST REQUESTED TOPICS
IT'S NOT CALLED THOUGHT FOLLOWERSHIP
Growing your reputation, influence (and business)
While most people work hard at becoming trusted advisors, becoming a “thought leader” is far more difficult – and in today’s world, more strategic than ever. This is true for professionals, but also true for executives. Based on the research in his books, Randall will share some of the newest thinking (and proven techniques) for using process, content, digital, and marketing to build your business – along with practical tips on how to get started.
SUPPLIER, VENDOR, OR TRUSTED ADVISOR? (YOU CHOOSE)
Becoming a trusted advisor in a sea of average, wanna-be’s, and fakes
“I’m a Trusted Advisor” is on the lips of just about everyone. But is it 100% true, in the minds of 100% your clients, 100% of the time? (Not usually!) It’s clear why this is important: there are many who are experts, and there are many who may be cheaper, but the fundamental differentiator will always be trust. Every touchpoint either strengthens or weakens it, as does each marketing decision you make. Supplier? Vendor? Advisor? Forget it! In this presentation, Randall shares new models on becoming a Trusted Advisor, along with specific and practical examples of how to start.
AI: WILD WEST, WASTED TIME, OR THE BEST THING SINCE SLICED BREAD
Building strategy, testing tactics, and mitigating risk
Yes, you’ve figured out the web, social media, mobile, and you’ve gotten through COVID, but is Generative AI (ChatGPT, Bard, Claude, Stable Diffusion, etc) truly a game-changer? Can it provide strategic competitive advantage, or is it just another tactic that can improve productivity? How can AI be embedded within your organization, beyond marketing and content generation? And most importantly, how can you avoid the “dark side” and protect against high-risk activities, IP theft, and public embarrassment? Randall provides practical and timely insight into the promise of AI, the practical realities, and what organizations should do today to position themselves for success.
NOT YOUR GRANDFATHER’S MARKETING PLAN
Growth and Engagement in an always-changing what’s-in-it-for-me world
Do you have a sneaking suspicion that your marketing and engagement strategy hasn’t kept up with the disruption all around us? That the best thinking that led to your past success may not be the best thinking going forward? Yes, you've figured out the web, social media, mobile, and you’ve gotten through COVID, but has your underlying strategy and your underlying marketing framework really changed? In this presentation, Randall challenges the “1960’s marketing plan” conventional wisdom, and shares a very different (and practical) approach to growth and engagement.
BUSINESS GROWTH HACKING LAB
Strategy and 100 tactical ideas: A marketing and bus dev reboot
Is the advice that you’re getting just more of the same, but repackaged? Are you feeling that your email database, web site, CRM, and other “new” initiatives are not fully pulling their weight? And most importantly, do you think that better marketing and business results are possible, despite your current challenges? If so, it’s likely that your approach – however good – might also benefit from new ideas, a fresh perspective, and practical ideas that you can run with immediately. This presentation can be delivered in a keynote or an interactive workshop; includes “hot seats”.
NETWORKING SUCCESS IN A POST-COVID WORLD
Grow value, build new relationships, and strengthen your connections
Whether you are selling a product, a service, or yourself, the relationship will always cement the deal. In this presentation, participants will learn practical, hands-on tips for developing and nurturing relationships – whether it be “live in person”, or in a virtual setting. This isn’t a session on "how to schmooze": it is specific guidance on how to grow value and influence with others – a key determinant of success.
WHAT TO EXPECT WITH RANDALL: A customized presentation and easy-to-deal-with experience
Beforehand:
- A detailed questionnaire about your meeting objectives and audience
- 2-4 Interviews, to understand your priorities and audience issues.
- Customized and updated presentation.
- On request, a no-cost 60 minute webinar or movie-trailer video to help drive registration.
- Technical dry-run for virtual presentations.
- (And yes, I do rehearse.)
On-site:
- For virtual presentations ("zoom"): Technical rehearsal to ensure that everything works.
- For in-person presentations: Early arrival and networking to meet attendees, as well as to listen to earlier presentations (to weave intelligence into my presentation.)
- A powerful presentation that keeps to your schedule.
- Additional learning materials are optionally available (eg books, etc)
- Will stay and spend time with attendees, answering their questions personally. (For virtual presentations, will spend time in virtual chat room/slack channel post event, or participate in an online panel.)
Extra value after the presentation:
- Optionally, access a custom-built web resource page.
- Download a one-page "Resource Sheet".
Business Growth Speaker
Randall is a serial entrepreneur, Venture Partner in a VC, coaches CEOs on scaling their business, and leads the Braintrust Professional Institute.
He shares practical advice and a unique perspective on growing your business: thought leadership, becoming a trusted advisor, marketing strategy digital strategy and AI. He shares lessons learned from building (and selling) two companies, advising over 100 organizations – from start-ups to multinationals – scale their businesses, build capacity, and address their most pressing challenges. He has written eight books (one a best seller), 600+ articles, and produces a podcast.
Randall serves on several corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame.
For over 20 years, he has been delivering keynotes, workshops, and virtual presentations with over 4000 in the audience. See www.randallcraig.com for more details.
MOST REQUESTED TOPICS
IT'S NOT CALLED THOUGHT FOLLOWERSHIP
Growing your reputation, influence (and business)
While most people work hard at becoming trusted advisors, becoming a “thought leader” is far more difficult – and in today’s world, more strategic than ever. This is true for professionals, but also true for executives. Based on the research in his books, Randall will share some of the newest thinking (and proven techniques) for using process, content, digital, and marketing to build your business – along with practical tips on how to get started.
SUPPLIER, VENDOR, OR TRUSTED ADVISOR? (YOU CHOOSE)
Becoming a trusted advisor in a sea of average, wanna-be’s, and fakes
“I’m a Trusted Advisor” is on the lips of just about everyone. But is it 100% true, in the minds of 100% your clients, 100% of the time? (Not usually!) It’s clear why this is important: there are many who are experts, and there are many who may be cheaper, but the fundamental differentiator will always be trust. Every touchpoint either strengthens or weakens it, as does each marketing decision you make. Supplier? Vendor? Advisor? Forget it! In this presentation, Randall shares new models on becoming a Trusted Advisor, along with specific and practical examples of how to start.
AI: WILD WEST, WASTED TIME, OR THE BEST THING SINCE SLICED BREAD
Building strategy, testing tactics, and mitigating risk
Yes, you’ve figured out the web, social media, mobile, and you’ve gotten through COVID, but is Generative AI (ChatGPT, Bard, Claude, Stable Diffusion, etc) truly a game-changer? Can it provide strategic competitive advantage, or is it just another tactic that can improve productivity? How can AI be embedded within your organization, beyond marketing and content generation? And most importantly, how can you avoid the “dark side” and protect against high-risk activities, IP theft, and public embarrassment? Randall provides practical and timely insight into the promise of AI, the practical realities, and what organizations should do today to position themselves for success.
NOT YOUR GRANDFATHER’S MARKETING PLAN
Growth and Engagement in an always-changing what’s-in-it-for-me world
Do you have a sneaking suspicion that your marketing and engagement strategy hasn’t kept up with the disruption all around us? That the best thinking that led to your past success may not be the best thinking going forward? Yes, you've figured out the web, social media, mobile, and you’ve gotten through COVID, but has your underlying strategy and your underlying marketing framework really changed? In this presentation, Randall challenges the “1960’s marketing plan” conventional wisdom, and shares a very different (and practical) approach to growth and engagement.
BUSINESS GROWTH HACKING LAB
Strategy and 100 tactical ideas: A marketing and bus dev reboot
Is the advice that you’re getting just more of the same, but repackaged? Are you feeling that your email database, web site, CRM, and other “new” initiatives are not fully pulling their weight? And most importantly, do you think that better marketing and business results are possible, despite your current challenges? If so, it’s likely that your approach – however good – might also benefit from new ideas, a fresh perspective, and practical ideas that you can run with immediately. This presentation can be delivered in a keynote or an interactive workshop; includes “hot seats”.
NETWORKING SUCCESS IN A POST-COVID WORLD
Grow value, build new relationships, and strengthen your connections
Whether you are selling a product, a service, or yourself, the relationship will always cement the deal. In this presentation, participants will learn practical, hands-on tips for developing and nurturing relationships – whether it be “live in person”, or in a virtual setting. This isn’t a session on "how to schmooze": it is specific guidance on how to grow value and influence with others – a key determinant of success.
WHAT TO EXPECT WITH RANDALL: A customized presentation and easy-to-deal-with experience
Beforehand:
- A detailed questionnaire about your meeting objectives and audience
- 2-4 Interviews, to understand your priorities and audience issues.
- Customized and updated presentation.
- On request, a no-cost 60 minute webinar or movie-trailer video to help drive registration.
- Technical dry-run for virtual presentations.
- (And yes, I do rehearse.)
On-site:
- For virtual presentations ("zoom"): Technical rehearsal to ensure that everything works.
- For in-person presentations: Early arrival and networking to meet attendees, as well as to listen to earlier presentations (to weave intelligence into my presentation.)
- A powerful presentation that keeps to your schedule.
- Additional learning materials are optionally available (eg books, etc)
- Will stay and spend time with attendees, answering their questions personally. (For virtual presentations, will spend time in virtual chat room/slack channel post event, or participate in an online panel.)
Extra value after the presentation:
- Optionally, access a custom-built web resource page.
- Download a one-page "Resource Sheet".
AI: Wild West, Wasted Time, or the Best Thing Since Sliced Bread
AI: WILD WEST, WASTED TIME, OR THE BEST THING SINCE SLICED BREAD
Building strategy, testing tactics, and mitigating risk
Yes, you’ve figured out the web, social media, mobile, and you’ve gotten through COVID, but is Generative AI (ChatGPT, Bard, Claude, Stable Diffusion, etc) truly a game-changer? Can it provide strategic competitive advantage, or is it just another tactic that can improve productivity? How can...
It's NOT Called Thought Followership
It's NOT Called Thought Followership
Growing your reputation and influence
While most professionals work hard at becoming trusted advisors, becoming a "thought leader" is far more difficult - and in today's world, more strategic than ever.
If you do really think that you are a Thought Leader, test yourself. In this presentation, Randall will challenge you with ten tests, and then share different ways to improve...
Supplier, Vendor, or Trusted Advisor? (You Choose)
Supplier, Vendor, or Trusted Advisor? (You Choose)
Becoming a trusted advisor in a sea of average, wanna-be’s, and fakes
"I'm a Trusted Advisor" is on the lips of just about everyone. But is it 100% true in the minds of 100% of your clients, 100% of the time?
It’s clear why this is important: there are many who are experts, and there are many who may be cheaper, but the fundamental...
Not your Grandfather's Marketing Plan
Not your Grandfather's Marketing Plan
Growth and Engagement in an always-changing what’s-in-it-for-me world
Do you have a sneaking suspicion that your marketing plan and strategy hasn’t kept up with the disruption all around us? That the best thinking that led to your past success may not be the best thinking going forward?
Yes, you’ve figured out the web, social media, mobile, and you’ve gotten through COVID, but...
Business Growth Hacking Lab
Business Growth Hacking Lab
Strategy and 100 tactical ideas: A marketing and bus dev reboot
Are you feeling that your email database, web site, social media, and other marketing initiatives are not fully pulling their weight? Was your CRM brought in with great fanfare, only to be ignored by those it was supposed to help? And is your big data really a big data mess?
And most importantly, do you think that better marketing and...
Networking Success in a Post-COVID World
Networking Success in a Post-COVID World
Who really feels comfortable networking... especially when most of it now must be virtual? Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, webinar, or master class.
A key benefit of attending a meeting, conference or convention is to develop relationships, yet the vast majority of attendees report that this is a skill...
Are you listening... Or are you eavesdropping: Building Digital Trust in an age of lost values
Are You Listening... Or Are You Eavesdropping
Building Digital Trust in an Age of Peeping Toms and Lost Values
Do you really trust Facebook? Do your customers really like email spam? (Didn't think so.)
Each digital touchpoint either moves your organization up, or down, the trust curve; yet so many organizations have never strategically looked at how to take control of this important lever. In this presentation,...
Social Media without wasting your time or losing your identity
Social Media without wasting your time or losing your identity
Strategy, Efficiency, and Risk for attendees and their organizations
There are over 500+ social media sites - yikes! So how should they be embedded - or not - into your overall strategy?
More importantly, how can you avoid the "dark side" and protect against identity theft, brand hijacking and other risks? How do you reduce service costs, while keeping up with the...
15 recomendar Randall
Publica tu propia reseña verificada cuando contrates a este orador a través de eSpeakers.
In situ
J.K.C.
VerificadoAs an event planner, I found Randall an excellent speaker to work with. We engaged Randall to speak to our members at 5 seminars held across Canada. He is professional, very communicative, and gave a great presentation. He made the effort to learn who was attending my seminar, what their goals were in attending, and what my goal was in offering the seminar.
In situ
J.B.
VerificadoRandall does his research, homework and structures every session based on a theme and comes with a list of ideas. He gets right down to practical solutions and provides tools that allow you to activate an idea quickly.
The Search Guru
In situ
L.C., CEO, The Search Guru
VerificadoRandall has a wealth of ideas, and can see situations from many angles, thanks to his deep experience and expertise. The ideas he shares and feedback he's provided have driven growth.
In situ
S.M.
VerificadoYour session this morning significantly surpassed my expectations, with meaningful insights into strategically leveraging social media, including keeping the time devoted to this manageable.
Concentric Strategies Inc.
In situ
M.N., Chief Differentiation Officer, Concentric Strategies Inc.
Verificado @espeakers.comRandall is simply one of the brightest people I know. He is gifted in seeing things from both the 50,000 foot level and sea level at the same time, and snatching -- seemingly from thin air -- the one piece of the puzzle that will make the entire strategy work.
The Donald Cooper Corporation
In situ
D.C., President, The Donald Cooper Corporation
Verificado @donaldcooper.comRandall Craig has that rare combination of subject matter expertise and performance excellence. He is authentic on stage, smart, and makes the complicated simple. He made effective use of the "Hot Seat" - something only a real expert should even attempt… and he qualifies in spades. Highly recommended.
KPMG
In situ
B.C., Vice-Chair, KPMG
Verificado @sympatico.caA top number one communicator and visionary with excellent skills and technical knowledge. I can recommend Randall without reservation
Retired Teachers of Ontario
In situ
S.L.A., Director of Marketing and Communications, Retired Teachers of Ontario
Verificado @espeakers.comRandall's expertise and experience in all areas of strategic communication, marketing, web and social media is remarkable in its breadth and depth.
National SCL conference
In situ
B.L., Conference Chair, National SCL conference
Verificado @espeakers.comRandall was a great addition to our annual supply chain conference
OSL Retail Services
In situ
A.M., HR Services Leader, OSL Retail Services
Verificado @espeakers.comRandall's presentation on 'Networking' was very engaging with a good mix of visual aids and audience participation. He is an effective public speaker and presenter and he resonated well with the crowd. He was quite professional, yet personable.
Schulich School of Business, York University
In situ
J.P., Executive Director, Career Center, Schulich School of Business, York University
Verificado @espeakers.comRandall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently. Do not hesitate to engage Randall.
AMH Communications Inc.
In situ
A.H., President and CTO, AMH Communications Inc.
Verificado @espeakers.comWorking with Randall has catapulted my business to the next level and beyond. I have the greatest respect for Randall and his insights into the future of business.
Shimmer! Event Management Group
In situ
L.G., Managing Partner, Shimmer! Event Management Group
Of all the sessions I attended during the NCBMP conference, your keynote was unequivocally the most outstanding and offered the most takeaways for me.
Ontario Centre for Engineering and Public Policy
In situ
C.S.K., Program Manager, Ontario Centre for Engineering and Public Policy
Verificado @peo.on.caRandall spoke on the topic: Social media without wasting your time or losing your identity, at my centre's annual conference, and his presentation was very well received. He provided myriad solid, down-to-earth tips and suggestions on how to be open and engaging, while protecting one’s personal and corporate identity. Randall is warm, inspiring and funny, and speaks a language that is suitable for the media savvy, neophytes and everyone in between. More than a year after our conference, colleagues still mention how much they enjoyed his presentation and the valuable ideas they gained.
eServus
In situ
K.L., Founder and President, eServus
Verificado @espeakers.comRandall's astute counsel and strategic perspective have been invaluable to me as the CEO. His knowledge across the broad range of strategy, marketing, and technology has been invaluable.
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