When she isn't working, she loves to travel... primarily on a bicycle in Europe and in the past 20 years she has cycled over 48,000 km. As a natural storyteller and she uses her travel stories and photos to help participants recall key points.
For example, in Lynda's session "Marketing Bootcamp"©, she highlights the Western Isles of Scotland, how a mistaken turn on a bicycle can cost you many hours of energy, and eventually, you will have to turn around and go back. But in business, a mistaken turn WILL cost you time and money, and unfortunately, there may not be an opportunity to go back.
Or... you may want to consider being an armchair cyclist during a visual tour of Venice and learn how to provide exceptional Customer Service for your clients. Then, there is her sessions on Sales, that are excerpts from her book "Sales suck... NOW WHAT? ©", and revolve around Munich, Germany and .... buying Pink-Suede Boots! What? Yes, you read that right she explains the Pink-Suede Boot theory © of finding your best customers and is Lynda's signature story. (Both men and women in her sessions have said that finding the "Pink-Suede Boot" customer has been instrumental in helping their business succeed.)
Lynda was presenting training and coaching sessions remotely for two years before COVID-19 turned everyone into remote users therefore she is comfortable combining live and remote presentations that both provide solid content, humour and high impact energy. For conference organizers, she says: "Use me more, I'm at your conference ways so double a keynote with a break out session, have me present more than one session, have me participate in round-table discussions or set up 20-minute coaching sessions for the conference participants.
More information on Lynda and WOW Communications & Training Corp. can be found on her website wowcommunications.ca where you can see action videos, testimonials and topics she is qualified to train on.
Lynda's last speaking & training gigs were:
• Canadian Gift Show – Edmonton, Alberta & Toronto, Ontario
• Canadian Home Builders - Keynote & Break out session trainer
• Business Development Bank of Canada (BDC) Brand Influence Workshop presenter. On the BDC roster since 1998 presenting in Whitehorse, Yellowknife, NWT, B.C. and Alberta.
• Government of Alberta Self -employment program - various sales, marketing, branding, networking, social media and business etiquette sessions. Presenter in this program since 1994 in Lethbridge, Alberta.
• Government of Alberta Youth Employment program – courses in Digital Etiquette and Dealing with Difficult People. Presenter in this program since 2011 in Taber, Alberta.
When she isn't working, she loves to travel... primarily on a bicycle in Europe and in the past 20 years she has cycled over 48,000 km. As a natural storyteller and she uses her travel stories and photos to help participants recall key points.
For example, in Lynda's session "Marketing Bootcamp"©, she highlights the Western Isles of Scotland, how a mistaken turn on a bicycle can cost you many hours of energy, and eventually, you will have to turn around and go back. But in business, a mistaken turn WILL cost you time and money, and unfortunately, there may not be an opportunity to go back.
Or... you may want to consider being an armchair cyclist during a visual tour of Venice and learn how to provide exceptional Customer Service for your clients. Then, there is her sessions on Sales, that are excerpts from her book "Sales suck... NOW WHAT? ©", and revolve around Munich, Germany and .... buying Pink-Suede Boots! What? Yes, you read that right she explains the Pink-Suede Boot theory © of finding your best customers and is Lynda's signature story. (Both men and women in her sessions have said that finding the "Pink-Suede Boot" customer has been instrumental in helping their business succeed.)
Lynda was presenting training and coaching sessions remotely for two years before COVID-19 turned everyone into remote users therefore she is comfortable combining live and remote presentations that both provide solid content, humour and high impact energy. For conference organizers, she says: "Use me more, I'm at your conference ways so double a keynote with a break out session, have me present more than one session, have me participate in round-table discussions or set up 20-minute coaching sessions for the conference participants.
More information on Lynda and WOW Communications & Training Corp. can be found on her website wowcommunications.ca where you can see action videos, testimonials and topics she is qualified to train on.
Lynda's last speaking & training gigs were:
• Canadian Gift Show – Edmonton, Alberta & Toronto, Ontario
• Canadian Home Builders - Keynote & Break out session trainer
• Business Development Bank of Canada (BDC) Brand Influence Workshop presenter. On the BDC roster since 1998 presenting in Whitehorse, Yellowknife, NWT, B.C. and Alberta.
• Government of Alberta Self -employment program - various sales, marketing, branding, networking, social media and business etiquette sessions. Presenter in this program since 1994 in Lethbridge, Alberta.
• Government of Alberta Youth Employment program – courses in Digital Etiquette and Dealing with Difficult People. Presenter in this program since 2011 in Taber, Alberta.
Be THE Unicorn, it starts with your Brand
Format: In-person or remote: 45-minute keynote, 1.5-hour workshop, full-day strategic planning.
This program is perfect for:
- Senior management (full-day strategic planning)
- Entrepreneurs
- Sales and marketing employees
The audience will leave with:
- For senior management, they will have input into developing their brand. understand the entire concept...
Sales suck... NOW WHAT?
This session is based on our published book that was nominated for the 2011 Small Business Book Award (U.S. & Canada). The session is ideal as a one or two day workshop but can be streamlined down to a three-hour crash course or a down-and-dirty breakout session.
During this highly interactive session, participants will learn that all too often if people are getting lots of "No" comments when they are asking for business, then it means they are talking to the wrong people. This...
Finding your Pink Suede Boot Customer
In our paperback book "Sales suck... NOW WHAT? a considerable number of chapters focus on finding the right customer for a business. Lynda's signature story is about purchasing pink suede boots in Munich, Germany and she shares this "hilarious" story with the group. It may sound strange but this story is so powerful, Lynda has had people contact her up to five years after they attended this session to talk about "finding their pink suede boot customer".
Becoming a "WOW"preneur
This would be an introduction for people thinking of starting their own business. It provides the top 20 things to do BEFORE someone quits their day-job
Social Media Etiquette
Yes there is an etiquette to using social media just like their is an etiquette to personal networking. This is a must for any employee who has been given the task of performing social media activity. Something one person thinks is okay to say on a social media channel may not be what the owner of the company thinks is acceptable.
Social Media 101
Like it or not, social media is here to stay and it can be a very powerful marketing tool - if done correctly. Train your staff to understand the uses of social media based on your target customer's uses - not on their own personal preference of social media. This session walks participants through why social media is, how to use it in marketing and, depending on time, will access each of the most popular social media networks.
What's your digital footprint?
Yikes, it is true. Everytime you go online you leave a digital footprint. It can't be avoided but it can be managed. This session provides insight on how data is being collected and how to manage your personal or a business' online reputation.




