David Mosby
Gifted speaker, author and leading expert in Value Reinforcement Solutions, David Mosby joined Fresh Perspectives in 2005 as CTO. Prior to coming to FRESH, Dave spent 15 years as CEO of InterWorks Software, Inc., a software development firm that creates specialized customer retention and value reinforcement solutions and has built solutions for DHL, Kaiser Permanente, and Link Logistics/Starbucks among others.
Dave’s thirty-five years of experience in high technology includes nearly twenty years in CEO positions. Prior to starting InterWorks, Dave was president and CEO of Softguard Systems, Inc., a publicly traded software company, where he fostered 2,500 percent market capitalization growth in three years. Prior to that, he was president of The Systems Support Group and led teams at SAGE Software, Boole & Babbage, and University Computing Company. He started his technology career at the NSA and Strategic Air Command.Along with Michael, Dave is also co-author of The Paradox of Excellence.
MOST REQUESTED TOPICS:
The Paradox of Excellence
We think the better we do our job, the better our performance, the more we will be valued. Unfortunately, that doesn’t turn out to be true. In fact, the better our performance, the more likely we are to be invisible and taken for granted. In this fun, informative and thoughtprovoking talk, Dave walks audiences through this concept, The Paradox of Excellence, its symptoms, causes and remedies - ultimately giving listeners a clear roadmap for success.
The Curse of Competence
As we strive to develop competence to get a promotion or other rewards, something strange happens: we just get more work to do. This is the curse of competence.
In this talk, Dave integrates colorful anecdotes, organizational theory and practical experience to help managers increase employee performance, reduce employee turnover and burnout and create a productive work environment by eliminating the “frazzle factor.”
The Entitlement Gap
William Shakespeare once said, “Expectations are at the root of all heartache.” Well, they are at the root of the Entitlement Gap as well and they make you vulnerable to your competitors.
By weaving historical vignettes with current events, Dave brings to light leading indicators that let you know that your best customers are about to be poached – and how you can prevent it.
Turning Customer Into Advocates
Your current customers are your best path to fast sound business growth. By learning how to overcome the effects of the Paradox of Excellence you can energize your customer base to become the best source of new business you can find.
Building Functional Teams
Internal conflict is the single largest obstacle to functional productive teams. The Paradox of Excellence plays out in internal teams as well as with more typical customers. Many times the effects are even more painful. By discovering how the remedy to the Paradox works, you can use it to build newly functional and more productive teams.
Practical Innovation
We all get trapped in the notion that “innovation” requires radical change in our business to be effective. It is just not true. By discovering the practical steps others have taken to overcome the Paradox of Excellence, you can begin to imagine practical innovations in how you communicate about your business, interact with customers, and even the delivery of your current products and services that will increase their value to current and new customers.
Gifted speaker, author and leading expert in Value Reinforcement Solutions, David Mosby joined Fresh Perspectives in 2005 as CTO. Prior to coming to FRESH, Dave spent 15 years as CEO of InterWorks Software, Inc., a software development firm that creates specialized customer retention and value reinforcement solutions and has built solutions for DHL, Kaiser Permanente, and Link Logistics/Starbucks among others.
Dave’s thirty-five years of experience in high technology includes nearly twenty years in CEO positions. Prior to starting InterWorks, Dave was president and CEO of Softguard Systems, Inc., a publicly traded software company, where he fostered 2,500 percent market capitalization growth in three years. Prior to that, he was president of The Systems Support Group and led teams at SAGE Software, Boole & Babbage, and University Computing Company. He started his technology career at the NSA and Strategic Air Command.Along with Michael, Dave is also co-author of The Paradox of Excellence.
MOST REQUESTED TOPICS:
The Paradox of Excellence
We think the better we do our job, the better our performance, the more we will be valued. Unfortunately, that doesn’t turn out to be true. In fact, the better our performance, the more likely we are to be invisible and taken for granted. In this fun, informative and thoughtprovoking talk, Dave walks audiences through this concept, The Paradox of Excellence, its symptoms, causes and remedies - ultimately giving listeners a clear roadmap for success.
The Curse of Competence
As we strive to develop competence to get a promotion or other rewards, something strange happens: we just get more work to do. This is the curse of competence.
In this talk, Dave integrates colorful anecdotes, organizational theory and practical experience to help managers increase employee performance, reduce employee turnover and burnout and create a productive work environment by eliminating the “frazzle factor.”
The Entitlement Gap
William Shakespeare once said, “Expectations are at the root of all heartache.” Well, they are at the root of the Entitlement Gap as well and they make you vulnerable to your competitors.
By weaving historical vignettes with current events, Dave brings to light leading indicators that let you know that your best customers are about to be poached – and how you can prevent it.
Turning Customer Into Advocates
Your current customers are your best path to fast sound business growth. By learning how to overcome the effects of the Paradox of Excellence you can energize your customer base to become the best source of new business you can find.
Building Functional Teams
Internal conflict is the single largest obstacle to functional productive teams. The Paradox of Excellence plays out in internal teams as well as with more typical customers. Many times the effects are even more painful. By discovering how the remedy to the Paradox works, you can use it to build newly functional and more productive teams.
Practical Innovation
We all get trapped in the notion that “innovation” requires radical change in our business to be effective. It is just not true. By discovering the practical steps others have taken to overcome the Paradox of Excellence, you can begin to imagine practical innovations in how you communicate about your business, interact with customers, and even the delivery of your current products and services that will increase their value to current and new customers.
