
Emmanuel Setyawan
An innovation strategy speaker & advisor, Emmanuel equips leaders to turn uncertainty into sharper strategic choices, stronger business models, and practical business model innovation experiments—while making innovation capabilities viable from within to ensure innovation thrive over the long term.
Innovation Strategy for Uncertain Times
In a business landscape shaped by uncertainty, disruption, emerging technologies, shifting customer expectations, and constant pressure for growth, Emmanuel equips leaders to make sharper strategic choices, build stronger business models, and turn innovation into practical experiments their teams can test and act on.
His presentations give audiences a clear, practical way to move beyond innovation theatre and into disciplined innovation strategy. Leaders leave with a better understanding of how to confront change, sense what is shifting in their market, choose where to focus, and transform ideas into business model innovation that can create lasting value.
Practical Strategy, Business Model Innovation, and Growth
Emmanuel speaks at the intersection of strategy, innovation, business growth, business agility, organizational transformation, and small business renewal. His work is especially relevant for leaders and teams asking: Where is our current business model becoming vulnerable? How do we make better strategic choices under uncertainty? How do we test new growth ideas before investing too much time, money, and energy? How do we build the capabilities, systems, and habits that allow innovation to thrive long after the event?
Rather than treating innovation as a burst of creativity or a one-off workshop, Emmanuel frames innovation as a strategic discipline. His sessions connect strategy with experimentation, customer insight, value creation, business model design, and practical execution. He makes complex strategy and innovation concepts accessible, relevant, and immediately useful for executives, founders, business owners, innovation teams, and growth-minded leaders.
Why Audiences Respond
Audiences leave with greater clarity. They gain a clearer way to think about strategy, innovation, business model change, and the choices required to create value in uncertain conditions.
Audiences leave with sharper questions. They learn how to identify where an existing business model may be vulnerable, where disruption may be emerging, and where new growth opportunities could be tested.
Audiences leave with a practical testing mindset. They understand how to test assumptions, run business model innovation experiments, and reduce uncertainty before scaling ideas or committing major resources.
Audiences leave with a stronger innovation discipline. They see how innovation capabilities, systems, and habits can be built over time so innovation continues beyond the event.
Experience and Expertise
Emmanuel is the founder of Accolade Coaching, an innovation coaching and consulting firm established in 2012. Through Accolade Coaching, he has worked with global organizations, entrepreneurs, and teams on business model innovation, strategy, facilitation, and practical approaches to creating new value.
His client experience spans industries including healthcare, pharmaceuticals and life sciences, retail property, climate innovation, construction and building materials, infrastructure, and engineering. He brings particular experience working with cross-border and cross-functional organizations, where strategy and innovation must align different markets, teams, assumptions, capabilities, and decision-making priorities.
His experience includes working with clients using Strategyzer and Blue Ocean Strategy methodologies, giving audiences practical ways to understand customers, challenge assumptions, design stronger business models, identify new value opportunities, and test innovation ideas before committing major resources.
His background combines innovation strategy, business model design, experimentation, coaching, and workshop facilitation, giving him a strong ability to translate strategic concepts into clear decisions and practical action.
Most Requested Themes
Emmanuel’s most requested themes include strategy under uncertainty, business model innovation, innovation experiments and strategic learning, building innovation capability, business growth through new value creation, organizational transformation, strategic renewal, and business agility in changing markets.
A Strong Fit for Business and Leadership Events
For meeting planners and conference organizers, Emmanuel delivers sessions that are thoughtful, practical, and commercially relevant. His goal is to give audiences language, structure, and confidence to move from vague ambition to sharper strategic choices, stronger business models, and innovation work that can continue after the event is over.
Innovation Strategy for Uncertain Times
In a business landscape shaped by uncertainty, disruption, emerging technologies, shifting customer expectations, and constant pressure for growth, Emmanuel equips leaders to make sharper strategic choices, build stronger business models, and turn innovation into practical experiments their teams can test and act on.
His presentations give audiences a clear, practical way to move beyond innovation theatre and into disciplined innovation strategy. Leaders leave with a better understanding of how to confront change, sense what is shifting in their market, choose where to focus, and transform ideas into business model innovation that can create lasting value.
Practical Strategy, Business Model Innovation, and Growth
Emmanuel speaks at the intersection of strategy, innovation, business growth, business agility, organizational transformation, and small business renewal. His work is especially relevant for leaders and teams asking: Where is our current business model becoming vulnerable? How do we make better strategic choices under uncertainty? How do we test new growth ideas before investing too much time, money, and energy? How do we build the capabilities, systems, and habits that allow innovation to thrive long after the event?
Rather than treating innovation as a burst of creativity or a one-off workshop, Emmanuel frames innovation as a strategic discipline. His sessions connect strategy with experimentation, customer insight, value creation, business model design, and practical execution. He makes complex strategy and innovation concepts accessible, relevant, and immediately useful for executives, founders, business owners, innovation teams, and growth-minded leaders.
Why Audiences Respond
Audiences leave with greater clarity. They gain a clearer way to think about strategy, innovation, business model change, and the choices required to create value in uncertain conditions.
Audiences leave with sharper questions. They learn how to identify where an existing business model may be vulnerable, where disruption may be emerging, and where new growth opportunities could be tested.
Audiences leave with a practical testing mindset. They understand how to test assumptions, run business model innovation experiments, and reduce uncertainty before scaling ideas or committing major resources.
Audiences leave with a stronger innovation discipline. They see how innovation capabilities, systems, and habits can be built over time so innovation continues beyond the event.
Experience and Expertise
Emmanuel is the founder of Accolade Coaching, an innovation coaching and consulting firm established in 2012. Through Accolade Coaching, he has worked with global organizations, entrepreneurs, and teams on business model innovation, strategy, facilitation, and practical approaches to creating new value.
His client experience spans industries including healthcare, pharmaceuticals and life sciences, retail property, climate innovation, construction and building materials, infrastructure, and engineering. He brings particular experience working with cross-border and cross-functional organizations, where strategy and innovation must align different markets, teams, assumptions, capabilities, and decision-making priorities.
His experience includes working with clients using Strategyzer and Blue Ocean Strategy methodologies, giving audiences practical ways to understand customers, challenge assumptions, design stronger business models, identify new value opportunities, and test innovation ideas before committing major resources.
His background combines innovation strategy, business model design, experimentation, coaching, and workshop facilitation, giving him a strong ability to translate strategic concepts into clear decisions and practical action.
Most Requested Themes
Emmanuel’s most requested themes include strategy under uncertainty, business model innovation, innovation experiments and strategic learning, building innovation capability, business growth through new value creation, organizational transformation, strategic renewal, and business agility in changing markets.
A Strong Fit for Business and Leadership Events
For meeting planners and conference organizers, Emmanuel delivers sessions that are thoughtful, practical, and commercially relevant. His goal is to give audiences language, structure, and confidence to move from vague ambition to sharper strategic choices, stronger business models, and innovation work that can continue after the event is over.
Frame: Clarify the Strategic Challenge
This program is perfect for: Leadership teams facing disruption, shifting customer expectations, emerging technologies, or pressure to innovate
Organisations that need to clarify the real strategic challenge before investing in new ideas, products, ventures, or transformation initiatives
Diagnose: Read the Market and Business Reality
This program is perfect for: Innovation leaders, strategy teams, and executive groups that need sharper insight into customers, competitors, capabilities, ecosystems, or market shifts. Organisations that sense growth is becoming harder but are not yet clear whether the issue is the market, the customer, the value proposition, the business model, or internal...
Formulate: Make Clear Strategic Choices
This program is perfect for: Executives, founders, innovation leaders, and strategy teams that need to make clearer choices about growth, differentiation, and business model direction. Organisations with too many innovation initiatives, unclear priorities, or competing views about which opportunities deserve focus
Transform: Turn Strategy Into Reinvention
This program is perfect for: Organisations that need to turn innovation strategy into action, capability, business model change, or long-term renewal
Leaders who want to bridge today’s core business with tomorrow’s growth opportunities.
30 recomendar Emmanuel
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Arcadis · Birmingham, England, United Kingdom
Virtual
F.S., Associate Director, Defence, Arcadis · Birmingham, England, United Kingdom
VerificadoEmmanuel is a brilliant coach. He explains the tools & methodologies behind them in an uncomplicated manner. He is intuitive, patient and encouraging , and is excellent at pulling people's thoughts out. It was also helpful to be able to contact Emmanuel for clarity outside of our sessions. I really enjoyed my Strategyzer training and looked forward to our weekly coaching sessions, I wish there had been more of them!
Arcadis · Bucharest, Romania
Virtual
I.N., BIM Coordinator, Arcadis · Bucharest, Romania
VerificadoI had the privilege of working with Emmanuel during the Cohort 3 of the Arcadis IGNITE program. His coaching on the Strategyzer business model methodology was truly insightful and valuable. Emmanuel's clear explanations helped me better understand the business case we were exploring. I learned a lot from him, and I highly recommend his coaching services to anyone looking to enhance their business knowledge and skills.
Arcadis · Celle, Germany
Virtual
V.Z., Head of Business Development Sustainable Operations, Arcadis · Celle, Germany
VerificadoI had the pleasure to have Emmanuel as coach of our team during four weeks of Arcadis IGNITE program. He was of great help in understanding the strategies or business model methodology and provided valuable insights. He was always empathetic and capable to explaining in words everyone could relate to and support us with leveling up our customer centric business development techniques. Thank you!
Arcadis · Dublin, Ireland
Virtual
M.L., BIM Manager, Arcadis · Dublin, Ireland
VerificadoI highly recommend Emmanuel as an exceptional teacher. Over the past four weeks, he demonstrated not only a deep expertise in the subject matter but also a unique ability to explain complex concepts in a clear and engaging manner. Emmanuel’s patience and kindness fostered an exceptionally supportive learning environment, significantly enhancing the effectiveness of our training experience. Thank you! Regards, Mihail
Chrysalis LEAP · Limassol, Cyprus
Virtual
T.C., Startup Coach, Chrysalis LEAP · Limassol, Cyprus
VerificadoI have had the absolute pleasure of collaborating with Emmanuel while coaching European start-up teams on how to bring their idea to market. Emmanuel was and continues to be an absolute professional, handling difficult situations calmly and with ease. He works quickly and decisively with full confidence in his steps, while ensuring that all communication is getting through effectively. A true professional with sheer determination in helping his clients. He is a pleasure to work with.
MSD · Bangkok City, Thailand
Virtual
K.C., Market Access Manager, MSD · Bangkok City, Thailand
VerificadoIf you're looking for a innovation coach who provides clear strategies, accountability, support, I recommend Emmanuel S.
MSD · Bangkok City, Thailand
Virtual
W.K., Director of External Affairs, MSD · Bangkok City, Thailand
VerificadoI had chance to work with Emmanuel in EMIAs project, ran by strategyzer. Emmanuel is a very good coach. With his coaching, we have learned and tested the experiment in an effective and productive way. I also like his open minded to discuss and encourage team member to speak up. This 12 week spin is the good experience for me and team. Thanks, Emmanuel!
MSD · Bangkok City, Thailand
Virtual
W.A.C., Business Unit Director | Oncology, MSD · Bangkok City, Thailand
VerificadoI had been worked with Emmanuel around 3 months which we were done the initial phase of project. Emmanuel was a coach for our group and he had provided a great support, insights and shaping us around mindset that doing as the sprint time round - test and learn. That was a very valuable time and experience for me to work with him.
The Embassy of The Republic of Indonesia · Canberra, Australia
In situ
O.S.D., First Secretary, The Embassy of The Republic of Indonesia · Canberra, Australia
VerificadoWorked with Emmanuel during my tenure in Melbourne as Consul of Economy at The Consulate General of The Republic of Indonesia. Emmanuel was very capable as the Committee Member of Australia - Indonesia Business Council (AIBC) Victoria based in Melbourne. We have collaborated for joint initiatives in issues including: trade, tourism, investment, digital economy, etc working with businesses in Australia and Asia (South East Asia in particular). We had also worked together through different business institution he was affiliated too, including the Indonesian Business Council (IBC). Thanks Emmanuel! Looking forward to work with you again!
Australian Trade and Logistics Corporation (ATLC) · Melbourne, Australia
In situ
L.C., Founder & CEO, Australian Trade and Logistics Corporation (ATLC) · Melbourne, Australia
VerificadoI have had the pleasure in working and collaborating with Emmanuel over many years. He is an outstanding communicator and is truly passionate about building business and cultural opportunities between Australia and Indonesia (as well as other global markets), which is why he is so highly respected by so many across the international trade development community. Emmanuel is an innovative individual who loves nothing more than to help other succeed. A very valuable contributor to any project or organisation.
Altus NZ Limited · Auckland, New Zealand
Virtual
S.P., Systems Applications Manager, Altus NZ Limited · Auckland, New Zealand
VerificadoEmmanuel is a great coach and have deep understanding of creating customer value proposition and business models. I have attended the Strategyzer course where he was the coach. I have applied those learnings in my current role as Systems Applications Manager and have really helped me gain better understanding of aligning customer requirements to new product features.
Oliveri Solutions · Brisbane, Australia
Virtual
J.B., National Commercial Sales Manager, Oliveri Solutions · Brisbane, Australia
VerificadoIt was a pleasure to be coached through the Strategyzer business model by Emmanuel recently. Emmanuel was a calm influence on the team and had a great understanding of business practice, business modelling and the Strategyzer canvas itself. His presentation style was fun, egaging and interactive and his natural ability to further develop an idea by asking right questions was impressive.
Fundação Dom Cabral · São Paulo, Brazil
Virtual
M.M.O.C., Associate Professor, Fundação Dom Cabral · São Paulo, Brazil
VerificadoI’ve been collaborating with Emmanuel on projects of innovation, reinvention and transformation of business models. The vast array of knowledge he carries, coupled with his ability to conduct workshops and all kinds of working sessions, are unvaluable assets for any organization that is finding or advancing its ways onto new ventures. I always look forward to work with Emmanuel and can assure that you will feel the same once you engage with him.
InnoQuotient · Barcelona, Spain
Virtual
P.V.D.L., Associate Partner, InnoQuotient · Barcelona, Spain
VerificadoI had the pleasure of meeting and collaborating with Emmanuel last year when we both work with Alex Osterwalder and David Bland as coaches in one of the first Strategyzer’s remote Testing Business Ideas Master Class. Since then, we have established a collaboration remote network, where we share experience, knowledge, and best practices in the field of Business Model Innovation. Emmanuel has always shown great leadership, know-how, and adaptability reason why he is one of the experts in our services ecosystem. He is someone you can trust will get the job done!
Neo Fyllo · Melbourne, Australia
In situ
K.B., Founder, Neo Fyllo · Melbourne, Australia
VerificadoEmmanuel ran a workshop and he was able to present the content in an engaging and interactive way. Definitely took a lot out of the session that I am still trying to digest.
RMIT University · Melbourne, Australia
In situ
D.P., Lecturer, RMIT University · Melbourne, Australia
VerificadoWhen challenged with a business career dilemma, Emmanuel helped me put logic into perspective. A lot of the time, decisions were made by emotional choice, rather than logic. Emmanuel clearly help defined my goals and devised strategies that I can take in order to move forward. I wish him the best of clients and projects. Trust me, he has all the caliber that businesses need who has hands-on approach, and quick solutions to different business challenges.
Man of the Tree Video Productions · Melbourne, Australia
In situ
T.K., Director, Man of the Tree Video Productions · Melbourne, Australia
VerificadoEmmanuel gave me a wonderful solutions to increase my sales in very short time. If you have a goal for your business, the support will make a big difference to archive.
Australia Indonesia Business Council (AIBC) · Melbourne, Australia
In situ
C.C., Committee Member, Australia Indonesia Business Council (AIBC) · Melbourne, Australia
VerificadoI worked with Emmanuel on the Australia Indonesia Business Council of Victoria for several years. Emmanuel was an invaluable source of cross-cultural knowledge for AIBC Victoria and was instrumental in advancing relationships with various public organisations in Indonesia and Australia including the Indonesian Consulate-General, ITPC, IIPC, and others. His can-do attitude and broad skill set really helped AIBC Victoria stay afloat during COVID and bounce-back post-lockdown, and his stakeholder engagement skills really assisted us in fostering a stronger relationship with counterparts in Indonesia including the IABC and others.
Arcadis · Iaşi, Romania
Virtual
G.D., Structural Design Engineer, Arcadis · Iaşi, Romania
VerificadoI had the great pleasure of working with Emanuel in a 4 week training program called Arcadis Ignite provided by my company Arcadis. During our call session, Emmanuel, as a team coach, provided us insightfull knowledges about interaction with the client by discovering the messaging that resonate with the customer via Customer profile canvas, how to create a unique map with the services and products that brings benefits to the customers via Value Map canvas and how to design and analyse the Bussines Model proposal in order to make the right evidence-based decision. Emmanuel, with alot of patience, using a case study provided us his experience and expertise and guided us how to better use the specific tools. I highly recommend Emanuel to anyone who wants to understand and learn more about the Bussiness model proposal.
Arcadis · Sydney, Australia
Virtual
L.V.D., Client Account Lead, Arcadis · Sydney, Australia
VerificadoI had the pleasure of collaborating with Emmanuel as our team coach during the past 4 weeks in Cohort 5 of the Arcadis IGNITE program. His guidance on the Strategyzer business model methodology provided invaluable insights that enhanced our understanding of Innovation Management, Business Model Innovation, and Business Model Development. Emmanuel basically guided us through the whole set of tools in 4 weeks via a case study, which includes the Value Map, the Customer Profile, and the Business Model Canvas. I highly endorse his coaching services to anyone seeking to enhance their innovation knowledge and skills.
Arcadis · Manila, Philippines
Virtual
D.E., Proposal Coordinator, Arcadis · Manila, Philippines
VerificadoI had the pleasure of working with Emmanuel during a 4-week training on the Strategyzer business model methodology through the IGNITE program of my company at Arcadis. His insights were incredibly valuable, particularly in helping us understand and apply the Business Model and Value Proposition Canvas effectively. He tailored the sessions to address our specific challenges, making the training highly relevant and impactful. Thanks to his expertise, our team is now better equipped to innovate and strategize. I highly recommend Emmanuel for anyone looking to deepen their understanding of business model development.
Arcadis · Manila, Philippines
Virtual
D.R.M., Project and Program Consultant, Arcadis · Manila, Philippines
VerificadoI highly recommend Emmanuel for the mentoring role in the Ignite Innovation Program. Emmanuel brings not only deep expertise but also a unique ability to communicate complex ideas in a way that resonates with innovators. His approachable demeanor makes it easy for participants to engage, ask questions, and explore new ideas without hesitation. Emmanuel’s guidance and encouragement for open dialogue create an ideal environment for innovation to thrive.
Arcadis · Mumbai, India
Virtual
T.A., Graphic Designer, Arcadis · Mumbai, India
VerificadoI had the pleasure of working with Emmanuel during Cohort 3 of the Arcadis IGNITE program, and his guidance in Strategyzer’s business model methodology was both insightful and transformative. His deep understanding of the subject, combined with a clear and engaging coaching style, helped simplify complex concepts, allowing us to apply them practically in our projects. Emmanuel’s approach fosters strategic thinking and innovation, making him a valuable coach and mentor. I highly recommend Emmanuel to anyone seeking expert insights into business model strategies and value-driven leadership. Thank You so much!!
Arcadis · London, UK
Virtual
C.B., Senior Commercial Director, Arcadis · London, UK
VerificadoI have recently completed a 4 week innovation and growth course with Strategyzer and have thoroughly enjoyed every minute of it. I have found the course content really useful, relevant and interesting. I have learned an incredible amount about the concepts of value propositions and business models and how to test and validate them. The learning was enhanced by having weekly workshops sessions, expertly led by our coach Emmanuel - which helped to bring the learning to life. I can really see a practical use for what I have learned and I can only see it enhancing my role!
Arcadis · Hyderabad, India
Virtual
C.K.U., Design Engineer (UK Rail Structures), Arcadis · Hyderabad, India
VerificadoI was tutored by Emmanuel in the Ignite program. He has good insights on value proposition and business model development and he made simplify complex ideas, making learning both engaging and effective. Highly recommend his expertise in strategic business development.
Arcadis · Manila, Philippines
Virtual
R.B., Digital Deployment Specialist, Arcadis · Manila, Philippines
VerificadoEmmanuel was our Coach during the Arcadis IGNITE program. Aside from his technical expertise, Emmanuel was not dismissive of the ideas we all put forward during discussions. Instead, he would challenge us by asking questions in order for us to have a common understanding of the task at hand. The coaching session during the program was a time well spent for sure!
Arcadis · Bengaluru, India
Virtual
N.K., Associate Principal Consultant, Arcadis · Bengaluru, India
VerificadoEmmanuel was part of a great initiative from Arcadis - Ignite. He clearly explained the agenda of program, getting us familiar with the Startegyzer platform and helped us using this. He helped a lot in channelizing the thoughts of multiple people and getting to a solid conclusion. He was a patient listener and answered most of our queries keeping the time in tact. Would love to work with him in future.
Arcadis · Bengaluru, India
Virtual
S.J., Associate Principal BIM Modeller, Arcadis · Bengaluru, India
VerificadoEmmanuel really knows his stuff when it comes to corporate innovation. His coaching sessions were clear and easy to follow, even for someone with a technical background like me. He made business innovation techniques straightforward and understandable. I highly recommend him as a fantastic and professional Strategyzer coach.
Arcadis · Bengaluru, India
Virtual
D.N., Associate BIM Manager, Arcadis · Bengaluru, India
VerificadoI am writing to wholeheartedly recommend Emmanuel for his exceptional contributions to our team, during IGNITE training program by Arcadis on the Business Model Canvas and Value Proposition. Emmanuel has a deep understanding of these concepts and has the unique ability to simplify complex ideas, making them accessible and understandable for everyone on the team. His teachings have not only enriched our knowledge but also significantly improved our strategic planning and decision-making thinking processes. Thank you, Emmanuel, for your invaluable contributions. Your teachings will continue to guide us in our future endeavors.
Arcadis · Mumbai, India
Virtual
U.S., Consultant - Environmental Planning, Arcadis · Mumbai, India
VerificadoEcology Consultant at WSP | Wildlife Artist I had the privilege of working with Emmanuel during the Arcadis IGNITE program, where he served as our coach and guide for understanding the Strategyzer business model methodology. Emmanuel’s ability to break down complex concepts into actionable insights was invaluable for our team, which included members from diverse regions and professional backgrounds. His coaching style is patient, encouraging, and highly engaging, creating a collaborative atmosphere that allows us to explore ideas and refine our understanding. Emmanuel consistently provided practical feedback that helped us connect theoretical frameworks to possible real-world applications. I highly recommend Emmanuel to anyone looking for a dedicated, knowledgeable, and inspiring business model innovation and strategy coach.






