Kendra Wiiest

Kendra Wiiest is a business strategist, leadership advisor, and former 911 operator who helps business owners build strong teams, increase profitability, and scale companies that grow in long-term value. As the founder of Profectus Business Consulting, she guides leaders in creating intentional, sustainable businesses they can eventually exit...on their terms.

Before ever owning a business, Kendra spent years as a 911 operator, leading people through their most overwhelming moments. Staying calm, asking the right questions, and facilitating action under pressure became second nature. She later brought these same skills into entrepreneurship, where she owned and operated multiple companies in the Spokane region. Her real-world experience gives her a deep understanding of the challenges leaders face; from stalled growth to team dynamics to the emotional weight of running a business.

Today, Kendra is an award-winning business advisor who partners with companies generating seven figures and beyond. She teaches leadership teams how to clarify their vision, implement effective systems, strengthen culture, and make data-driven decisions that increase both immediate profit and long-term valuation.

Kendra is known for helping business owners excel in areas such as:

• Leadership development and team alignment
• Business systems and scalable structure
• Financial mastery and profit growth
• Culture-building and communication
• Exit planning and increasing company valuation

Kendra’s journey from crisis dispatcher to business strategist has shaped her core belief: that intentional leadership creates businesses people don’t have to escape from. She equips owners with the confidence and capability to grow companies that support their lives—not control them—and prepares them for a future exit whenever the time is right.

Leaders trust Kendra because she brings:

• Real-world experience from building and operating multiple businesses
• A calm, clear, solutions-first approach honed from years in crisis response
• A proven framework that blends strategy, structure, and human behavior
• A genuine passion for helping entrepreneurs win—personally and professionally

When she isn’t advising clients, Kendra treasures time with her family. She loves traveling, camping, fishing, and snowboarding with her four children and granddaughter. These passions fuel her commitment to helping leaders build businesses that allow them to live fully, lead boldly, and leave a lasting legacy.