Amanda Van Den Elzen
Corporate learning consultant and motorsports marketing professional who specializes in transforming complex topics—such as Generative AI and professional branding—into practical, hands-on training. Engaging, results-driven learning experiences that empower teams to apply new skills immediately.
Amanda Van Den Elzen is a dynamic learning consultant, corporate trainer, and speaker known for bridging people, performance, and business impact—both in the workplace and in motorsports. She is the founder of BetterWork, a professional development consultancy that equips organizations and teams with actionable strategies for thriving in the age of AI and digital transformation.
Amanda brings years of corporate experience leading learning and development initiatives at U.S. Venture, where she transformed traditional business teams through programs rooted in growth mindset, experiential learning, and measurable outcomes. Her expertise includes designing certified training pathways, creating cohort-based development experiences, and enabling professionals to connect technology to day-to-day business results.
Beyond corporate work, Amanda co-manages VDE Racing, a professional short-course off-road race team, alongside her husband Chris Van Den Elzen. She specializes in motorsports marketing, partnership development, and brand building—treating the team’s racing operation as a business and creating content that resonates with fans, sponsors, and partners. Through Racer on Demand, she equips grassroots racers with the tools and strategies to build sustainable brands and sponsorship programs.
Amanda Van Den Elzen drives people and brands to perform at their best by combining the rigor of corporate learning, the excitement of motorsports, and a commitment to actionable, human-centered development. Whether consulting, training, or speaking, she empowers audiences to bridge strategy with results and achieve measurable impact—on the race track and in the boardroom.
Amanda Van Den Elzen is a dynamic learning consultant, corporate trainer, and speaker known for bridging people, performance, and business impact—both in the workplace and in motorsports. She is the founder of BetterWork, a professional development consultancy that equips organizations and teams with actionable strategies for thriving in the age of AI and digital transformation.
Amanda brings years of corporate experience leading learning and development initiatives at U.S. Venture, where she transformed traditional business teams through programs rooted in growth mindset, experiential learning, and measurable outcomes. Her expertise includes designing certified training pathways, creating cohort-based development experiences, and enabling professionals to connect technology to day-to-day business results.
Beyond corporate work, Amanda co-manages VDE Racing, a professional short-course off-road race team, alongside her husband Chris Van Den Elzen. She specializes in motorsports marketing, partnership development, and brand building—treating the team’s racing operation as a business and creating content that resonates with fans, sponsors, and partners. Through Racer on Demand, she equips grassroots racers with the tools and strategies to build sustainable brands and sponsorship programs.
Amanda Van Den Elzen drives people and brands to perform at their best by combining the rigor of corporate learning, the excitement of motorsports, and a commitment to actionable, human-centered development. Whether consulting, training, or speaking, she empowers audiences to bridge strategy with results and achieve measurable impact—on the race track and in the boardroom.
Entertain First, Inform Second What L&D Can Learn from Social Media Marketing
Format: 60-minute interactive workshop
This program is perfect for:
- HR and Learning & Development professionals who want to create learning that truly sticks
- Leaders and facilitators who design onboarding, compliance, or development programs
The audience will leave with:
- A simple, repeatable framework (H.E.R.E.) for designing engaging learning...
Generative AI at Work
Format: 60-minute live, hands-on workshop (virtual or in-person)
This program is perfect for:
- Broad, cross-functional employee groups
- Teams or departments at the start of their AI adoption journey
The audience will leave with:
- A clear, simple understanding of what Generative AI is and how it works
- Practical skills for writing effective prompts and...
Build Your Intentional Brand
Format: 60-minute live, interactive workshop (virtual or in-person)
This program is perfect for:
- Small business owners, entrepreneurs, and sales professionals
- Athletes, content creators, and anyone who wants to stand out authentically
The audience will leave with:
- A clear understanding of what a brand truly is and why it matters
- Practical tools to...
