
John Deering John Deering
Unlock a proven, people-first sales approach that boosts confidence, sharpens communication, and drives consistent results. Learn to read behavior, lead with value, and close more business—without pressure, scripts, or guesswork.e.
After hearing John Deering break down the proven, people-first sales process behind one of Wisconsin’s most significant association wins, audiences don’t just feel motivated—they leave equipped to close more business, lead more effectively, and communicate with precision. His approach reshapes how sales professionals think, moving them from pressure and scripts to influence and trust. The result is immediate: stronger relationships, clearer conversations, and consistent, measurable performance.
With more than 30 years of experience in sales and sales management, John brings unmatched credibility backed by real-world results. He notably closed the largest Association Contract in Wisconsin for Aflac, a milestone that reflects elite-level closing ability and strategic leadership in high-stakes environments. As a Maxwell Leadership Certified Speaker, Trainer, and Coach, John teaches the Maxwell Method of Sales—a structured, values-driven system that positions selling as leadership and service.
Combined with Maxwell DISC Behavior Analysis, he equips individuals and teams to read people accurately, adapt communication styles, and lead prospects to confident decisions without pressure. This powerful integration sets him apart from traditional sales trainers by delivering both a proven methodology and the behavioral insight needed to apply it effectively.
John’s most requested presentations include:
- Sales
- Sales Coaching
- Sales Leadership
- Sales Training
- Maxwell DISC Behavior Analysis
Event planners choose John Deering because he delivers more than inspiration—he delivers transformation. His sessions are engaging, practical, and immediately actionable, giving audiences tools they can use the moment they leave the room. Whether working with sales teams, business owners, or organizational leaders, John helps people elevate performance, strengthen influence, and produce results that last.
After hearing John Deering break down the proven, people-first sales process behind one of Wisconsin’s most significant association wins, audiences don’t just feel motivated—they leave equipped to close more business, lead more effectively, and communicate with precision. His approach reshapes how sales professionals think, moving them from pressure and scripts to influence and trust. The result is immediate: stronger relationships, clearer conversations, and consistent, measurable performance.
With more than 30 years of experience in sales and sales management, John brings unmatched credibility backed by real-world results. He notably closed the largest Association Contract in Wisconsin for Aflac, a milestone that reflects elite-level closing ability and strategic leadership in high-stakes environments. As a Maxwell Leadership Certified Speaker, Trainer, and Coach, John teaches the Maxwell Method of Sales—a structured, values-driven system that positions selling as leadership and service.
Combined with Maxwell DISC Behavior Analysis, he equips individuals and teams to read people accurately, adapt communication styles, and lead prospects to confident decisions without pressure. This powerful integration sets him apart from traditional sales trainers by delivering both a proven methodology and the behavioral insight needed to apply it effectively.
John’s most requested presentations include:
- Sales
- Sales Coaching
- Sales Leadership
- Sales Training
- Maxwell DISC Behavior Analysis
Event planners choose John Deering because he delivers more than inspiration—he delivers transformation. His sessions are engaging, practical, and immediately actionable, giving audiences tools they can use the moment they leave the room. Whether working with sales teams, business owners, or organizational leaders, John helps people elevate performance, strengthen influence, and produce results that last.
The Confidence to Close — Eliminating Fear and Guesswork in Sales
Format: Keynote or breakout session
This Program Is Perfect For:
Sales professionals, entrepreneurs, and teams struggling with inconsistency, hesitation, or lack of confidence
Audience Outcomes:
- Overcome fear of rejection and hesitation in sales conversations
- Replace guesswork with a clear, proven decision-making framework
- Build confidence through preparation and process
- Stay...
Read the Room — Mastering Maxwell DISC for Influence
Format: Keynote, breakout session, or interactive workshop
This Program Is Perfect For:
Organizations, leadership teams, sales professionals, and customer-facing roles seeking stronger communication and collaboration
Audience Outcomes:
- Identify and understand the four primary DISC personality styles
- Adapt communication in real-time to connect with any personality
- Reduce conflict and...
From Seller to Developer — Coaching That Multiplies Results
Format: Half-day or full-day workshop
This Program Is Perfect For:
Sales managers, team leaders, and organizations looking to elevate team-wide performance through coaching
Audience Outcomes:
- Transition from telling and directing to coaching and developing
- Learn a structured coaching framework that drives behavior change
- Identify and develop each team member’s unique...
Close Without Pressure — The Maxwell Method of Sales in Action
Format: Keynote, breakout session, or half-day workshop
This Program Is Perfect For:
Sales teams, financial services, insurance organizations, associations, and business owners seeking consistent, ethical sales growth
Audience Outcomes:
- Shift from pressure-based selling to influence-based conversations
- Learn a repeatable framework for guiding prospects to confident decisions
- Increase close...
SALES LEADERSHIP: Build a Team That Performs Without You
Format: Keynote or half-day leadership workshop
This Program Is Perfect For:
Sales leaders, managers, team leaders, and executives responsible for driving performance and culture
Audience Outcomes:
- Learn how to lead sales teams through influence, not control
- Build systems that create consistent performance across the team
- Develop leaders within the team who can replicate...

