Kristin Gustafson

Kristin Gustafson is a former Ironman World Championship competitor and business executive turned motivational speaker and author who helps leaders and organizations become Detour Ready, equipped to navigate life’s unexpected challenges with Grit, Purpose, and Strength. With a master’s degree in Exercise Physiology and Exercise Science, over a decade of experience in business and product strategy, and as a National Board–Certified Health & Wellness Coach, Kristin blends science, storytelling, and strategy to drive lasting performance, whole-person health, and personal growth.

After being diagnosed with Multiple Sclerosis and dystonia, Kristin was forced to recalibrate her own life and leadership path, which led to the creation of The GPS Mindset™, a proven framework for finding clarity and direction when life or leadership steers off course. She serves on multiple leadership advisory boards and is known for empowering professionals to lead with authenticity, resilience, and confidence through change.

Her influence spans from the corporate boardroom to the stage, where she has guided executives, athletes, and professionals in navigating self-doubt, strengthening resilience, and leading with confidence under pressure. Rather than delivering motivation alone, Kristin creates experiences that help audiences apply the GPS Mindset in real time and carry it forward long after the keynote ends.

Her keynotes move audiences from insight to action, equipping leaders with the mindset and tools needed to navigate change, lead through uncertainty, and sustain performance when it matters most.