Dana Martin

Dana Martin

EdD, MBA

TX, US
Walk away equipped to communicate clearly, lead authentically, and build resilient teams. Dr. Dana shares actionable strategies and stories to inspire professionals at every level to “Be the Example” in their organizations and communities.

What happens when decades of leadership experience, the science of DISC, and a touch of Star Wars inspiration converge on stage? Audiences discover that growth doesn’t have to be complicated—and that leadership, at its best, is personal.

Dr. Dana Martin is a leadership coach, speaker, author, and DISC-certified Maxwell trainer who believes the most powerful example you can set is the one you live every day. He has spent more than 20 years helping leaders communicate with clarity, strengthen team culture, and guide their organizations through change with confidence.

After working with Dr. Martin, your audience will:

Communicate more effectively across generations and personality styles

Build cultures of trust, accountability, and shared purpose

Navigate change and uncertainty with tools they can apply immediately

Walk away energized to “Be the Example” others want to follow


As the founder of DM Leadership, Dr. Martin has coached and trained leaders in industries ranging from technology and higher education to public service and nonprofit. He draws from a rich background that includes executive leadership, process improvement expertise, and years of developing teams in complex, fast-paced environments.

Most requested topics include:

Be the Example: 7 Steps to Emulate


Leading Through Change: Proven frameworks to help teams embrace transformation

Communicate to Connect: How to influence, inspire, and build buy-in

Generational Leadership: Bridging differences to create high-performing cultures

Dr. Martin is the author of Rebel with a Cause: Leading a Rebellion in the Business Galaxy and the host of The Sith Dominion podcast, where he explores leadership through the lens of pop culture and timeless principles. His work has been described as “engaging, relevant, and inspiring,” blending professional development with personal growth in every keynote and workshop.


Whether you’re planning a corporate retreat, an association conference, or an executive leadership program, Dr. Dana Martin delivers a high-energy, practical experience your audience won’t forget.

What happens when decades of leadership experience, the science of DISC, and a touch of Star Wars inspiration converge on stage? Audiences discover that growth doesn’t have to be complicated—and that leadership, at its best, is personal.

Dr. Dana Martin is a leadership coach, speaker, author, and DISC-certified Maxwell trainer who believes the most powerful example you can set is the one you live every day. He has spent more than 20 years helping leaders communicate with clarity, strengthen team culture, and guide their organizations through change with confidence.

After working with Dr. Martin, your audience will:

Communicate more effectively across generations and personality styles

Build cultures of trust, accountability, and shared purpose

Navigate change and uncertainty with tools they can apply immediately

Walk away energized to “Be the Example” others want to follow


As the founder of DM Leadership, Dr. Martin has coached and trained leaders in industries ranging from technology and higher education to public service and nonprofit. He draws from a rich background that includes executive leadership, process improvement expertise, and years of developing teams in complex, fast-paced environments.

Most requested topics include:

Be the Example: 7 Steps to Emulate


Leading Through Change: Proven frameworks to help teams embrace transformation

Communicate to Connect: How to influence, inspire, and build buy-in

Generational Leadership: Bridging differences to create high-performing cultures

Dr. Martin is the author of Rebel with a Cause: Leading a Rebellion in the Business Galaxy and the host of The Sith Dominion podcast, where he explores leadership through the lens of pop culture and timeless principles. His work has been described as “engaging, relevant, and inspiring,” blending professional development with personal growth in every keynote and workshop.


Whether you’re planning a corporate retreat, an association conference, or an executive leadership program, Dr. Dana Martin delivers a high-energy, practical experience your audience won’t forget.

Be the Example – 7 Steps to Emulate Excellence

45-minute Keynote: Be the Example – 7 Steps to Emulate Excellence


This program is perfect for:

  • Leadership teams seeking to raise the bar
  • Organizations in need of culture transformation


The audience will leave with:

  • A clear framework to lead with integrity, vision, and purpose
  • Practical steps to model excellence and...
InspirationalLeadershipChristian SpeakerInspirational / Life-changing

Communiwhat? – 5 Communication Wins to Build Stronger Teams

60-minute Workshop: Communiwhat? – 5 Communication Wins to Build Stronger Teams


This program is perfect for:

  • Cross-functional teams are struggling to connect
  • Managers and supervisors navigating complex      conversations


The audience will leave with:

  • Tools to clarify messages, reduce misunderstandings, and...
LeadershipEducational / InformativeCommunication

Leading Through Change Without Losing Your Team

90-minute Breakout: Leading Through Change Without Losing Your Team


This program is perfect for:

  • Organizations undergoing major transitions
  • Leaders guiding teams through uncertainty or resistance


The audience will leave with:

  • A roadmap to support teams emotionally and strategically during change
  • Leadership tactics drawn...
LeadershipLeadership - Mid Level ManagersEducational / InformativeCommunication