John has a track record of growing and retaining professional association membership by delivering real value to their members. He does this by working with members to develop and manage their personal brands so that they can pivot from where they are now in their professional practices, to where they want to be.
He is currently Global Chairman of Horwath HTL, the global leader in hotel, tourism, and leisure consulting. The hundred-year-old firm boasts 250 senior consultants working out of sixty offices in more than fifty countries.
John is also a personal branding and performance coach, a highly sought-after keynote speaker, and the award-winning author of From Invisible to Icon—How to Become a Known Expert in Your Industry, published in 2024 by Post Hill Press and distributed by Simon & Schuster.
In his program The Power of Personal Branding, he takes audiences through his highly entertaining, transformative journey from US Marine to professional magician—performing on cruise ships, in casinos, and at private clubs such as the famed Magic Castle in Hollywood, California—to distinguished global hotel consultant.
John also shares the personal branding insights, powerful strategies, and highly valuable tactics that he learned over the past thirty years while advancing from “invisible to icon” in his industry.
Audiences walk away from his program with actionable insights to begin developing and successfully managing their personal brands, including an understanding of the personal branding process.
- What is personal branding?
- Why is personal branding so important today?
- Developing your Four Key Words
- Revisiting your Brand Packaging
- Developing your Brand Positioning Statement
- Developing your Brand Mission Statement
- And the most important Three Words—Commitment, Investment and Consistency.
He has been a featured speaker at events in Australia, Brazil, Croatia, Egypt, France, Germany, Hungary, Ireland, Italy, Japan, Mexico, Oman, United Kingdom, United Arab Emirates, and across the US, Canada, and Caribbean.
No stranger to professional associations, John possesses professional designations from the prestigious International Society of Hospitality Consultants (ISHC) and the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Fareed as one of the "Top 25 Extraordinary Minds in Sales and Marketing," and the International Hospitality Institute (IHI) recognized him as one of the "100 Most Influential People in USA Hospitality and Travel in 2024." He is Global Chair Emeritus of both ISHC and the Board of Trustees for HSMAI’s International Foundation.
John holds two postgraduates, including a Master of Science degree from the Dublin Institute of Technology's (currently Technological University Dublin) School of Hospitality Management and Tourism in Dublin, Ireland, and a Hotel Real Estate Investments and Asset Management Certificate from Cornell University.
John has a track record of growing and retaining professional association membership by delivering real value to their members. He does this by working with members to develop and manage their personal brands so that they can pivot from where they are now in their professional practices, to where they want to be.
He is currently Global Chairman of Horwath HTL, the global leader in hotel, tourism, and leisure consulting. The hundred-year-old firm boasts 250 senior consultants working out of sixty offices in more than fifty countries.
John is also a personal branding and performance coach, a highly sought-after keynote speaker, and the award-winning author of From Invisible to Icon—How to Become a Known Expert in Your Industry, published in 2024 by Post Hill Press and distributed by Simon & Schuster.
In his program The Power of Personal Branding, he takes audiences through his highly entertaining, transformative journey from US Marine to professional magician—performing on cruise ships, in casinos, and at private clubs such as the famed Magic Castle in Hollywood, California—to distinguished global hotel consultant.
John also shares the personal branding insights, powerful strategies, and highly valuable tactics that he learned over the past thirty years while advancing from “invisible to icon” in his industry.
Audiences walk away from his program with actionable insights to begin developing and successfully managing their personal brands, including an understanding of the personal branding process.
- What is personal branding?
- Why is personal branding so important today?
- Developing your Four Key Words
- Revisiting your Brand Packaging
- Developing your Brand Positioning Statement
- Developing your Brand Mission Statement
- And the most important Three Words—Commitment, Investment and Consistency.
He has been a featured speaker at events in Australia, Brazil, Croatia, Egypt, France, Germany, Hungary, Ireland, Italy, Japan, Mexico, Oman, United Kingdom, United Arab Emirates, and across the US, Canada, and Caribbean.
No stranger to professional associations, John possesses professional designations from the prestigious International Society of Hospitality Consultants (ISHC) and the Hospitality Sales and Marketing Association International (HSMAI). HSMAI recognized Fareed as one of the "Top 25 Extraordinary Minds in Sales and Marketing," and the International Hospitality Institute (IHI) recognized him as one of the "100 Most Influential People in USA Hospitality and Travel in 2024." He is Global Chair Emeritus of both ISHC and the Board of Trustees for HSMAI’s International Foundation.
John holds two postgraduates, including a Master of Science degree from the Dublin Institute of Technology's (currently Technological University Dublin) School of Hospitality Management and Tourism in Dublin, Ireland, and a Hotel Real Estate Investments and Asset Management Certificate from Cornell University.
From Invisible to Icon: The Power of Personal Branding
Format: 60 minute keynote, breakout or half-day workshop
This program is perfect for:
- Corporate or association meeting/conference attendees, whether aspirational or seasoned executives/professionals
- Entrepreneurs
- College students or new graduates/post graduates
The audience will leave with:
- A formal process for developing and managing their...
5 recomendar John
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ISHC
In situ
A.B., CEO, ISHC
Verificado @ishc.com“John’s workshop on personal branding was a highlight of our annual conference. Participants walked away with clear, practical steps they could apply immediately and resources to guide their ongoing professional growth. Survey feedback confirmed its impact, with the session receiving outstanding evaluations.”
The Southeast Comptroller's Association
In situ
M.T., Officer/Board Member, The Southeast Comptroller's Association
Verificado @heywardallentoyota.com“We received so much positive feedback from John's presentation! He truly captivated our audience and left them with strategies they could apply immediately. Highly recommend!”
HUED
In situ
A.J., Founder, HUED
Verificado @ashlijohnson.comThe power and authenticity of John’s story not only engages audiences but connects them to the truth and power of their own journeys. His dynamic delivery truly captivated our audience leaving them not only inspired but moved to action; ready to walk out of invisibility and into embracing their unique expertise. John’s storytelling left a profound mark of influence on the room not only because of his dynamic delivery but also because of how he draws strength from personal testimony to influence and impact professional success.
The BHN Group
In situ
J.S.Z., COO, The BHN Group
Verificado @burba.comJohn Fareed was a keynote speaker at our annual Caribbean and Latin America hotel investment conferences. He delivered a passionate and entertaining presentation based upon his book “From Invisible to Icon”, which effectively underscored the importance of authenticity, commitment, and consistency in personal branding. Fareed provided actionable tips and real-world examples that really resonated, and his engaging style and personal stories made for a truly memorable delivery that many of our attendees are still talking about today. Regardless of industry, I highly recommend booking John Fareed for any corporate or association meeting focused on motivating, inspiring, and lifting up their audience.
SHRM
In situ
R.H.R.H.C., HR Virginia State Conference Chair, SHRM
Verificado @hobsonsolutions.comJohn Fareed was our opening keynote speaker for our HR conference in Norfolk, VA. He kicked off the festivities with a bang! As HR folks, we are trained to well-represent our companies’ brands to employees and the public, but he brought us a fresh perspective of the value of branding ourselves professionally and spoke to our understanding of owning our reputation as an SME. He gave us a better understanding of the value of OUR personal brand and how to better develop it, separate from our organizations. His keynote was entertaining, knowledgeable and he makes his case relatable for all of us who have never taken a marketing class or know anything about developing a personal brand. We spend years developing our subject matter expertise to be leaders in our organizations but may never think about how that positions our “brand”. His insight was valuable to every attendee. For those of us who were already developing their own brand-within-a-brand, he taught us how to stand out and position ourselves for greatness. He was phenomenal!
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