Denyse Drummond-Dunn
I work with organisations that want to attract, delight and retain more customers.
Denyse Drummond-Dunn works with organisations that want to attract, delight and retain more customers. She is the author of the highly acclaimed Winning Customer Centricity: Putting Customers at the Heart of Your Business - One Day at a Time. It was declared "A must-read for today's and tomorrow's marketeers" by Unilever‘s former CEO Paul Polman.
Denyse is a business growth catalyst, and started her consultancy in 2011, after a successful global career working in marketing and customer satisfaction. Most recently, she was Global Head of Consumer Excellence for Nestlé, and before that, she worked for Philip Morris International and Gillette, now a part of P&G. Her experience working in more than 125 countries gives her an unrivalled knowledge of what works, and where.
Her clients, who include many Fortune 500 household names in the CPG and Pharma industries, love her creative thinking and expansive ideas to help them boost their businesses.
Living in Switzerland but working globally, provides Denyse with a unique perspective that helps organisations of all sizes, to understand, engage and delight their customers locally, regionally and across the world.
Her programs include keynotes and talks, as well as workshops and training from a half to two days in length.
Denyse is naturally curious and constantly searching to expand her knowledge. She holds a BSc (Hons) in Computer Science, diplomas in organisational leadership and innovation from a prestigious business school, and is a certified master life and happiness coach. She is also a qualified twin-engine pilot and divemaster.
Denyse Drummond-Dunn works with organisations that want to attract, delight and retain more customers. She is the author of the highly acclaimed Winning Customer Centricity: Putting Customers at the Heart of Your Business - One Day at a Time. It was declared "A must-read for today's and tomorrow's marketeers" by Unilever‘s former CEO Paul Polman.
Denyse is a business growth catalyst, and started her consultancy in 2011, after a successful global career working in marketing and customer satisfaction. Most recently, she was Global Head of Consumer Excellence for Nestlé, and before that, she worked for Philip Morris International and Gillette, now a part of P&G. Her experience working in more than 125 countries gives her an unrivalled knowledge of what works, and where.
Her clients, who include many Fortune 500 household names in the CPG and Pharma industries, love her creative thinking and expansive ideas to help them boost their businesses.
Living in Switzerland but working globally, provides Denyse with a unique perspective that helps organisations of all sizes, to understand, engage and delight their customers locally, regionally and across the world.
Her programs include keynotes and talks, as well as workshops and training from a half to two days in length.
Denyse is naturally curious and constantly searching to expand her knowledge. She holds a BSc (Hons) in Computer Science, diplomas in organisational leadership and innovation from a prestigious business school, and is a certified master life and happiness coach. She is also a qualified twin-engine pilot and divemaster.
From Ordinary to Extraordinary: The Power of a New Customer-centric Culture
Format: 45 minute keynote, 1-2 hour breakout, 1/2-1 Day workshop
This program is perfect for:
- CEOs and Business Owners
- Marketing, Sales and Strategic Planners
The audience will leave with:
1. An understanding as to why successful businesses put the customer at the heart of their organisation.
2. The four foundational areas companies must excel in when adopting a customer first...
Crafting Irresistible Offers: Identifying and Delighting Your Ideal Customers
Identifying the best category for your brands and the most profitable customers for your offer is essential for every business.
Creating an offer that your customers find irresistible starts by deeply understanding their wants and needs. In other words, pinpoint the solutions they are searching for to make their lives more enjoyable.
To do this, you need to watch and listen to them to identify their pain points, and then craft a solution that will...
DELIGHT: Adopt An Inspiring New Culture To Transform Your Customers’ Journey Into A Delightfully Personalised Experience.
Realise faster and more profitable growth, by getting your employees excited about a more customer-centric mission and vision for your organisation. Denyse will share a blueprint that will ignite a passion for your customers in every employee.
Learning outcomes:
- Understand the importance of a customer first strategy as a company-wide objective
- Discover the best wording for motivating mission and vision statements
- Identify the structure...
RETAIN: Prepare Your Business To Take Full Advantage Of Future Opportunities, While Shielding It From Possible Threats
Benefit from market changes by basing your innovations on customer needs, rather than (just) your internal skills & technology. Know in advance what your customers want, need or dream of having, and then give it to them. Expand your brand regionally and globally by understanding the importance of following trend expansion rather than prioritising geographical proximity.
Learning outcomes:
- Understand why 95% of all new product launches...
Insights are the heart of accelerated and profitable brand growth
Most companies struggle to develop actionable insights, but you don’t have to be one of them any more.
Learn the most successful process used by global leaders in major multinationals and get the tips, tricks and templates you need to join them.
Denyse will share her secrets about insight development and the reasons why so many organisations still struggle to both develop and action them.
Sharing many examples...
