Andrea Fryrear
ICP-MKG, ICP-ACC, CAL-1, CSM, CSPO
CO, USAndrea Fryrear is CEO and co-founder of AgileSherpas and oversees business operations as well as consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the dedicated teams of Sherpas in their respective efforts.
Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back. She's documented her lessons from years of Agile marketing in two books: Death of a Marketer (2017) and Mastering Marketing Agility (2020).
Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).
Her non-Agile achievements include a Bachelor's degree in English from Austin College and a Master's degree in Women's Studies from Oxford University.
Although once referred to as "The Beyonce of Agile Marketing," Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel.
Andrea Fryrear is CEO and co-founder of AgileSherpas and oversees business operations as well as consulting efforts for enterprise Agile marketing transformations. She specializes in organizational design and executive coaching and supports the dedicated teams of Sherpas in their respective efforts.
Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back. She's documented her lessons from years of Agile marketing in two books: Death of a Marketer (2017) and Mastering Marketing Agility (2020).
Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).
Her non-Agile achievements include a Bachelor's degree in English from Austin College and a Master's degree in Women's Studies from Oxford University.
Although once referred to as "The Beyonce of Agile Marketing," Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel.
Unexpected Agility: How to Achieve Marketing Agility by Focusing on Teams Instead of Projects
Join Agile marketing pioneer and 15-year digital marketer Andrea Fryrear as she reveals the team-first approach that frees marketers from project purgatory and puts them on the path to lasting marketing...
Million Dollar Content: Maximize your earning potential by creating for yourself instead of producing for others
Format: 45 keynote
This program is perfect for:
- Content marketers at any point in their career who are looking for a way to cash in on their skills
- Anyone who's ever considered working for themselves but aren't sure how to get started
- People considering a side hustle and wondering how best to balance it with their "day job"
Audience members will learn how...
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