Michelle Denogean

Michelle is the Chief Marketing Officer at Roadster, the leading commerce solution for the automotive industry. Her extensive experience in SaaS and Consumer Marketplace businesses has focused on identifying and solving customer hurts (car buying at Roadster & Edmunds, dating at eHarmony, Home buying at Realtor) using both quantitative and qualitative data to drive go-to-market strategies, future product development, and brand positioning. Michelle's experience ranges from early-stage start-ups to large scale operations in both B2C and B2B environments. She has held leadership roles in marketing, product development, analytics, and business operations throughout her career. Her strategic insights on how to deeply understand customer needs and develop compelling value propositions backed by data & advocacy have helped companies like Roadster differentiate in a highly competitive industry, double revenue in one year, become profitable, and emerge as #1 in market share. At more established companies like Edmunds & eHarmony, her brand, demand generation, and GTM expertise drove 200% and 75% growth in business profitability, respectively, via strong market differentiation and product innovation. Michelle has scaled marketing teams of all shapes and sizes. Her unique approach to brand development and market awareness has helped companies significantly grow market share regardless of team and budget size.