Marcus Collins
Top Booked Marketing Speaker, DE&I Thought Leader, Head of Strategy Wieden+Kennedy, AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member and expert on Cultural Contagion - getting your message and brand to go viral
Dr. Marcus Collins is a top marketing keynote speaker, award-winning advertiser, former Head of Digital Strategy for Beyoncé, and a Marketing Professor at the Ross School of Business, University of Michigan. Over the last decade, Marcus has helped “blue-chip” brands (like McDonald’s, Google, AB-InBev, and Peloton) bridge the academic-practitioner gap to create contagious marketing ideas that excite people to take action.
Dr. Marcus Collins is a top marketing keynote speaker, award-winning advertiser, former Head of Digital Strategy for Beyoncé, and a Marketing Professor at the Ross School of Business, University of Michigan. Over the last decade, Marcus has helped “blue-chip” brands (like McDonald’s, Google, AB-InBev, and Peloton) bridge the academic-practitioner gap to create contagious marketing ideas that excite people to take action.
FOR THE CULTURE: MARKETING STRATEGY IN TODAY'S HYPERCONNECTED WORLD
Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. Marketers use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line. While the convergence of the two—creativity and commerce—is considered the hallmark of “good marketing communications” (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor that frames its relevance and...
YOU KNOW WHAT I MEAN? A CULTURAL LOOK AT CONSUMER MEANING-MAKING AND BRAND CONSECRATION
We live in a culturally constructed world where the branded products we consume and display are used to signal our constructed identity based upon the meaning we infuse in them. Understanding this meaning requires radical empathy and the ability to decipher the hidden cultural codes. This session will provide a perspective on how to navigate the cultural world and leverage the data that is made available through today’s evolving media landscape to encode and decode meaning through...
CREATING CULTURAL CONTAGION
In today’s hyper-connected world, the allure of “going viral” continues to seduce marketers and idea-generators into investing significant time and resources toward the creation of content – videos, memes, tweets, posts, etc. – that spreads. There is seemingly no shortage of brands, business owners, or storytellers who covet the opportunity to have their ideas trend on Twitter, rake up 1 million+ views on Youtube, or garner thousands of Facebook “likes.” Metrics of social-chatter are then...
TO LEGIT: DECIDING WHAT’S “IN” AND WHAT’S “OUT"
From the clothes we wear to the food we eat, the words we use, the shows we watch, and everything in between, our daily lives are informed by what we—the people—have collectively decided what is acceptable (what’s “in” and what’s “out”).
However, much of these decisions are heavily influenced by the marketing communications that brands put in the world, which means we—marketers—have an unbelievable opportunity (and, perhaps, responsibility) to make radical change to society at...
WORKSHOP OPTIONS
Social Media Workshop:
This workshop takes an in-depth look at the relationship between media and human behavior, and examines how organizations can capitalize on social media to support their marketing efforts. Participants will learn the secrets to unlock the potential of today’s tools to create comprehensive social media strategies and share-worthy ideas.
Branding & Brand Strategy Workshop:
This workshop, therefore, is designed...
